Medobar - beekeeping platform for everyone

An innovative platform for sustainable beekeeping to help the environment and save the unique diversity of bee products.

Photo of Emir Memisevic
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Eligibility Criteria

  • I confirm that I am fully aware of the eligibility criteria and terms of the Act for Biodiversity Challenge and that I am eligible to apply.
  • I am 18 years old or older.

Initiative's representative name

Mirza Tihic

Initiative's representative date of birth


Initiative's representative gender

  • Man

Headquarters location: country

  • United States

Headquarters location: city

Syracuse, NY

Where are you making a difference?

The primary goal is the USA and EU market and also we want to spread our platform globally.

Website or social media url(s)

Date Started


Project Stage

  • Start-up (first few activities have happened)

Yearly Budget : What is your current yearly budget for the initiative?

  • €50k - €100k

Organization Type

  • For-profit

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

Medobar idea started as a nectar flow mapping project for professional beekeepers in Bosnia and Herzegovina. In 2015 Medobar get to the finals in Global Innovation through Science and Technology (GIST) Tech-I competition, organized by the US Department of State. In 2019 Medobar get the opportunity to attend the first GIST incubation program with purpose to incorporate and scale in the US. During the incubation program, we learn a lot about the US market and get "Aha!" moment when realizing that Medobar has the best chance if pivot to Software as a Service solution providing an ultimate guide for everyone to start beekeeping.

2. The problem: What problem are you helping to solve?

In the last ten years, people become aware of the importance of bees. They would like to contribute and save them but they don't know how to start. Become a beekeeper process is so complicated because there is no solution in one place. Even when they start, during season professional beekeepers are so busy that they can't help other novice beekeepers and in most cases, bees collapse. We offer a solution to monitoring their bees and provide them personalized step-by-step guides through the app.

3. Your solution: How are you working to solve this problem? Share your specific approach.

We use our hardware device to collect data from the hive and environment. The algorithm analyzes data in real-time and generates detail instruction based on geographic location, weather forecast and defined beekeepers goal. Through the app for hive management, users share additional data about the bee colony condition and app generate the next steps. Our know-how family heritage upgraded from generation to generation is packed in a hardware and software platform to democratize beekeeping for the 21st century.

4. Innovation: How are you innovating or using unique approaches to solve the problem?

When I start learning beekeeping I stuck at first book. If I didn't have a father to teach me the first steps I would quit. After I start using my device I found a lack of food for bees during the season. Our unique approaches are that users are not overload with information and put in doubt what to do to gain the best results. They need one hour a week to manage three hives. With three hives in diameter of 5 km, we have secured enough bees for the pollination process. Instead, to concentrate a lot of hives in one place and move them (professional beekeepers approach), this way will provide much better results for the environment and bee health. Award for users will be premium unique honey and other healthy bee products.

5. Collaboration: How does your initiative seek to bring key players together to preserve biodiversity?

People want to help bees to survive. Starting beekeeping have a lot of benefits for new beekeepers, their families, the environment, and farmers. We offer a solution with a piece of mind. After a few years of collecting data, we will prove what is the key factors for massive bee colony collapse and provide solution on how to improve the environment to be more bee-friendly. Using our platform farmers will no longer depend on beekeepers because they will keep bees and pollinate their crops. In few years we will be able to predict starting and ending nectar sources in a specific location. That information will help commercial beekeepers to increase their production. Medobar will be the first big-scale science project dedicated to bee survive.

6. Impact: how has your project made a difference so far — in terms of both business outputs and social impact? How do you plan on measuring progress?

During the test last season we improve our bee management strategy in Royal Jelly production. We realized when is the best time to start and finish production to remain colonies strong. During the Business incubation process in the US Medobar is incorporated and now fabricating devices for the upcoming season. We found companies that produce and sell bee equipment who are interested to become partners in the project. The first beekeeping association that wants to implement a platform for their users has 400 members and we are looking forward to implementing it during the season. Our progress will be measured by active devices at the field and user subscription on app.

7. Growth strategies: what are your main strategies for scaling your impact?

Our strategy is to use the first 1000 users to fine-tune app and scale next year with an additional 3000 users. Every next year, our goal is to double number of users. After we show a number of users in the first year our goal is to get Series A investment to scale up.

8. Creating shared value: How does your initiative create value for society? Or different stakeholders?

Our goal is to preserve bees in our environment creating value for both bees and humans. We will share knowledge about beekeeping but people will get benefits for their investment from bees. We will avoid the whole chain of effort that is mainly administration and non-innovative work (production, distribution, quality certification, etc.) and they will get even better products then we can produce for everyone because of the way of production in the hobby and professional beekeeping is much different.

9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

We plan to prepare a Kickstarter campaign and cover the production cost of devices and get the first 1000 users this year. Next year we plan to get investment to scale up, and we plan to get a break-even at the end of the second year. Our conservative calculation gives revenue of $24 million at the end of the fifth year.

10. Team: what is the current composition of your current team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

Emir Memisevic, full-time, experienced beekeeper and programer Mirza Tihic, part-time, business development Barbara Dimas, intern, part-time

11. How did you hear about this challenge?

  • Social media

Attachments (1)

Bosnian Computer Programmer is Abuzz about the Science of Beekeeping _ American Association for the Advancement of Science.pdf

A recent article about our work on the American Association for the Advancement of Science


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