Minimize water and carbon pollution by up-cycling waste from brewery, factories, farms etc... into cheaper animal feeds and bio-fertilizers.

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Eligibility Criteria

  • I confirm that I am fully aware of the eligibility criteria and terms of the Act for Biodiversity Challenge and that I am eligible to apply.
  • I am 18 years old or older.

Initiative's representative name

Ogholi, Kelvin

Initiative's representative date of birth

February 8th, 1990

Initiative's representative gender

  • Man

Headquarters location: country

  • Nigeria

Headquarters location: city


Where are you making a difference?

Niger Delta Region of Nigeria.

Website or social media url(s)

Date Started


Project Stage

  • Start-up (first few activities have happened)

Yearly Budget : What is your current yearly budget for the initiative?

  • €10k - €50k

Organization Type

  • For-profit

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

I started out as a young farmer in my father’s fish farm 15 years back in Sapele, Delta state, Nigeria. while managing the farm for him, I witness firsthand the challenges he went through as a result of constantly buying expensive fish feeds. He usually ends up spending 70% of his ongoing expenses on feeds purchases without recovery all of it after harvest. This was also the challenge 90% of farmers in my community went through and are still going through. After graduating from college, I decided to help farmers like my father in my community make more money while also making animal protein affordable and available for low- income earners by addressing the root cause of the problem which is expensive animal feeds.

2. The problem: What problem are you helping to solve?

With More than 180 million people living in rural Nigeria/ sub–Saharan Africa, nearly one person in three, especially pregnant women and children have daily diets that lack protein such as meat, fish, egg, milk etc. This problem persist as a result of high cost of animal feeds, which impoverishes farmers and makes livestock’s/ poultry/aquaculture rearing very expensive. If not solved, protein energy malnutrition expecially in children continues to account for up to 43% of deaths in this region.

3. Your solution: How are you working to solve this problem? Share your specific approach.

AgroVie technologically up-cycle food waste from brewery, factories, food service organizations and farms into low-cost animal feeds & bio-fertilizer (for crops). Within the last 12 months, we have set up our own mini factory and laboratory with a 10 tons capacity to up-cycles brewery and factory/farms organic waste into low-cost poultry / aquaculture feeds, serving 1,030 returning small holder farming household in our community. Our approach includes partnering with brewery and factories to collect their waste on a fair trade through our waste collector’s/vendors, transfer the collected waste to the factory where samples are tested in the laboratory before they are technologically formulated into nutrition’s animal feeds ready for use by smallholder farmers in their farms. We are offering two solutions in one, by up-cycling food waste (farms organic and environmental waste), minimizing water and carbon (CO2) pollution from brewery and offer organic low-cost animal feeds and bio fertilizers in return for smallholder farmers so they can increase production capacity and also help reduce the cost of animal protein over time which is key to improving human development indicators.

4. Innovation: How are you innovating or using unique approaches to solve the problem?

Conventional animal feed producers depends on corn as the primary ingredient for their everyday production of animal feeds and because corn harvest is monopolized by ethanol and cereal manufactures, makes it more expensive & unavailable for livestock feed producers. We are using an unorthodox approach to offer two solutions in one, up-cycles food waste, minimize water and carbon pollution from brewery and offer organic low-cost animal feeds for farmers to produce cheap animal protein in return which is key to improving human development indicators. Our feeds are 30% cheaper than conventional feeds and help to increase farming capacity by 25%, giving smallholder livestock’s farmers the purchasing power of more as against one livestock feeds

5. Collaboration: How does your initiative seek to bring key players together to preserve biodiversity?

In Nigeria, brewery, factories and food service organizations generates over 160 million metric tons of organic waste responsible for water and carbon (CO2) pollution yearly. The effect of this is most active in communities where these industries are located and this waste amount for over $750 billion annually. We are currently building collaboration with the Nigeria brewery, factories and food service organizations in the southern part of Nigeria to be their organic waste collector; by this we are creating value from their waste while also helping them to minimize water and carbon pollution in the environment, in the long term, this will help to preserve biodiversity in the communities they are resident as marine lives will also be safe. This will also position them as key players in promoting sustainable environment in the communities they are resident.

6. Impact: how has your project made a difference so far — in terms of both business outputs and social impact? How do you plan on measuring progress?

Here is the story of Ayuba who operates his farm from his residential backyard in Mosogar, even if his goal is be growing 500 poultry, instead of 150 for a single farm cycle, he will never be able to afford the feeds cost necessary to take that quantum leap because poultry feeds for him is too expensive and it consumes 70% of his running cost. AgroVie helps farmers like Ayuba gain sustainable Agriculture by helping him get access to low-cost feeds that is 30% less expensive. With this, he is able to save more money and increase farming capacity. Ayuba amongst other farmers is part of AgroVie farm cycle residing in Southern part of Nigeria. Within the last 12 months, we have set up our own mini factory and laboratory with a minimum up-cycling power of 10 tons capacity of brewery, factory and bulk food organic waste into animal feeds and bio-fertilizers, serving 1,030 returning smallholder farms with capacity to produce cheap animal protein for 60,000 plus household in our community.

7. Growth strategies: what are your main strategies for scaling your impact?

1. Geographic spread: our 5 - 7 years goal is to have at most 4 AgroVie mini factories and laboratory in the 6 geo political zones in Nigeria. Each of these zones has a brewery that generates a minimum of 10 million metric tons of organic waste annually. 2. Partnerships with government: we are currently working on partnering with the ministry of agricultural and other private bodies extension service providers to access more smallholder farmers in region we can’t reach with our low-cost feeds. 3. Open sourcing: In 10 years time, we hope to go open sourcing with our technology and create a feeds out of the box system where every smallholder within our network can start produce their own feeds by themselves from the comfort of their farm.

8. Creating shared value: How does your initiative create value for society? Or different stakeholders?

For brewery, factories, food services organization and farms – we are helping them to preserve biodiversity in the communities they are resident by up-cycling their organic waste. This will also position them as key players in promoting sustainable environment in the communities they are resident For smallholder farmers who already have farms and need low-cost animal feeds, we are giving them the opportunity to take quantum leap to increase farm production and make more money so that they can help reduce the cost of animal protein and make it available to low-income earners especially in rural communities which is key to human development indicators.

9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

Sales of low-cost animal feeds: We currently have returning customers who buys these low-cost animal feeds on daily basis; these customers are our greatest marketing strategy because they help in spreading our brand and convincing other farmers to start using our animal feeds. In the short term, we are currently funding our project from sales and impact investment (grants, donations etc…) and while in the medium and long term, we will be funding our project from also sales, partnerships with the extension service providers (government and privates) and venture capitalist if our system allows. As part of our partnerships with brewery and factories also, we will be proposing CSR sponsored opportunities for farmers in their host communities

10. Team: what is the current composition of your current team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

Our team currently consists of 6 full time staff, 3 part time staff and 4 volunteers with over 15 years experience in leadership, management, agriculture, marketing/sales and accounting. Our team lead is a Cambridge graduate with experience in prototyping, innovation, agriculture and statistics. All full time team members give 40 hours weekly to the development of our project and as our projects grows, we will be employing the services of more professionals in the required field.

11. How did you hear about this challenge?

  • Recommended by others
  • Ashoka page or contact

Evaluation results

6 evaluations so far


Yes, absolutely! - 16.7%

Yes/maybe - 83.3%

Maybe - 0%

Maybe/no - 0%

No - 0%


5 —Absolutely! It’s crystal clear how the solution is directly contributing to preserving and/or restoring biodiversity. - 0%

4—Yes, it establishes a clear connection to biodiversity. - 0%

3—Somewhat, the entry speaks to biodiversity but the direct impact is not well established and/or it is focused on a single species without considering its impact on the broader ecosystem - 83.3%

2—Not really, the connection to biodiversity is weak - 16.7%

1—No. The entry does not reference the solution’s impact on biodiversity. - 0%

3. 3) Is this entry IMPACTFUL?

5 -Yes, absolutely! - 33.3%

4- Yes, I think so. - 50%

3- Maybe. - 16.7%

2- Probably not. - 0%

1- No. - 0%

4. 4) Is this entry INNOVATIVE?

5 -Yes, absolutely! - 16.7%

4- Yes, I think so. - 66.7%

3- Maybe. - 16.7%

2- Probably not. - 0%

1- No. - 0%

5. 5) Is this entry VIABLE financially and operationally?

5 -Yes, absolutely! - 33.3%

4- Yes, I think so. - 16.7%

3- Maybe. - 50%

2- Probably not. - 0%

1- No. - 0%


5 -Yes, absolutely! - 33.3%

4- Yes, I think so. - 50%

3- Maybe. - 16.7%

2- Probably not. - 0%

1- No. - 0%

7. 7) Does this entry value COLLABORATION WITH OTHER STAKEHOLDERS in its approach?

5- Yes, absolutely! - 16.7%

4- Yes, I think ko. - 66.7%

3- Maybe. - 16.7%

2- Probably not. - 0%

1- No. - 0%

8. 8) FEEDBACK – Highlights

INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful new solutions - 100%

IMPACT: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) and you have a plan for measuring impact - 75%

GROWTH & LEADERSHIP POTENTIAL: You have a thoughtful plan for growth and your founding team has a strong combination of leadership and knowledge-based skills - 50%

VIABIBLITY: You have given a great deal of thought to not just the idea itself but how to make it work from a financial perspective in the present and future - 50%

CHANGEMAKING ACTIVATION: You value thinking around how to activate changemakers and empower them to innovate through your product or programming - 50%

POTENTIAL TO CREATE SHARED VALUE: You have a clearly defined plan on how to maximize shared value across multiple sectors and stakeholders - 50%

WRITING STYLE: Your writing style is concise, descriptive, clear, and specific - 25%

Other option - 0%

9. 9) FEEDBACK - Areas for Improvement

INNOVATION: Be more specific in your description of the research you have done into the past solutions to this problem and focus on how your solution is unique and innovative - 0%

IMPACT: Provide specific instances of your social impact and how you plan to measure impact – it may be helpful to describe the beneficiaries, products and programming, and provide evidence of (or plan for) how to measure impact - 33.3%

GROWTH & LEADERSHIP POTENTIAL: Your plan for growing the organization can benefit from more specifics. How can you round out the various skills of your current leadership team to make the project a long-term success? - 66.7%

VIABILITY: Make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 100%

POTENTIAL TO CREATE SHARED VALUE: your plan can benefit from more thought on how to create value for all stakeholders, not just immediate beneficiaries - 66.7%

WRITING STYLE: Try to be more concise, descriptive, clear, and specific. Avoid jargon. - 33.3%

Nothing – I thought everything was great! - 33.3%

CHANGEMAKING ACTIVATION: Try to provide more insights into how you are activating changemakers and empowering them to innovate through your product or programming - 0%

Other option - 0%


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