EcoHogar - Composting for a change

We are a proyect dedicated to the composters manufacture, which are made at a drug-addict recovery facilitation as a therapeutic treatment.

Photo of marcos moore
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Eligibility Criteria

  • I confirm that I am fully aware of the eligibility criteria and terms of the Act for Biodiversity Challenge and that I am eligible to apply.
  • I am 18 years old or older.

Initiative's representative name

Marcos Moore

Initiative's representative date of birth

21 December 1993

Initiative's representative gender

  • Man

Headquarters location: country

  • Argentina

Headquarters location: city

Buenos Aires

Where are you making a difference?

Argentina, Buenos Aires, Buenos Aires City. Argentina, Buenos Aires, Pilar. Argentina, Buenos Aires, San Isidro. Argentina, Buenos Aires, Quilmes. Argentina, Catamarca, Catamarca.

Website or social media url(s)

https://www.instagram.com/ecohogar.arg/?hl=es-la https://ecohogar334.webnode.es/

Date Started

March 2019.

Project Stage

  • Growth (have moved past the very first activities; working toward the next level of expansion)

Yearly Budget : What is your current yearly budget for the initiative?

  • €1k - €10k

Organization Type

  • Nonprofit/NGO

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

The social conciousnes of pollution and the need of an inmediate ecological change is getting stronger than ever. That´s were we landed our first thought, how can we help people to achieve their "ecological goal" on helping the planet by reducing their garbage on a daily basis? Composting was the first thought coming to our minds. Although the idea was good and its potential was enthralling, there was still something missing that we considered fundamental, the social impact that we wanted to cause through our proyect. That´s when we presented the proyect to "Asociación Revivir", a drug-addict recovery facilitation, were the guys in the association are today making out of carpentry a therapeutical treatment.

2. The problem: What problem are you helping to solve?

From the ecological point of view, the problem is the garbage. Not industrial, not city garbage but home garbage. One single person produces up to 30 pounds of garbage per week. From the social point of view, the problem is the relapse of guys on drug treatment. In the facility were we are working, 70% of the guys in treatment relapse and cannot finish their treatment.

3. Your solution: How are you working to solve this problem? Share your specific approach.

With our composters a person is able to reduce by 40% their total garbaje and they can take profit of it by making out of their organic wastes a pure and fertile soil. Organic wastes are the first to rot on a dump. Rotten wastes are an ideal spot for germs to develop and are significant on desease transmitions. Rats, insects and even birds could eat out of rotten organic gastes carring with them possible contagious infectations that could alter the health of their species and others as well. From the social point of view, our proyect helps guys in drugs rehabiitation to keep focused on their treatment, keeping them concentrated on their hard work so that they won´t be tempted to relapse on drug consumption.

4. Innovation: How are you innovating or using unique approaches to solve the problem?

The hole idea of home-composting is innovative, and our designs on our composters are innovative as well, were these are wood made we can develop different styles according to what our clients are looking for. Also, we are studying the benefits and properties of using composted soil on larger scales. As we are from Argentina where farming is really intensive, soils are saturated and the use of fertilizers has no control, making irreversal damage to our land. We are hoping that with our community of composters we could develop an organic and ecological product that could ideally replace fertilizers and chemical products from farming.

5. Collaboration: How does your initiative seek to bring key players together to preserve biodiversity?

Intense farming is causing alterations in biodiversity, where chemicals cause exponential damage to wildlife year after year. Once gathered our composters community, we are hoping to get a full investigation team so that we can work out an alternative to agro-chemicals with organic fertilizers. This is the idea that we think will bring along key players to our investigation as the economical retribution can be huge so as the ecological impact that could be caused because of it.

6. Impact: how has your project made a difference so far — in terms of both business outputs and social impact? How do you plan on measuring progress?

So far our proyect has reached to 130 enthusiastic families trying to reduce their impact on social pollution. We started 2020 with the carpenter shop better equipped, with the guys in rehabilitation already trained so the composters are beeing made faster and neater. We are in permanent contact with our clients, with the objetive of building the composters community that was mentioned on question 5. Our progress is measured by: - Sales - Quality of our product as our carpenters are getting trained - Staff acquired (recently we added two salesman to our team) - After sales service We consider that keeping control and focusing on the increase of these variables will definitly bring us progress as a team.

7. Growth strategies: what are your main strategies for scaling your impact?

The way that we consider fundamental for scaling our impact is to get people to know about the inconvenient that we are fighting against, get people to know how destructive agrochemicals are and the importance of discovering an organic, green alternative that won´t damage biodiversity. So, in a futura we are looking out to spread that message by conferences, trainings, advices, social networks , while in the meantime we are working on our composters comunity.

8. Creating shared value: How does your initiative create value for society? Or different stakeholders?

We consider that our proyect could have an incredible impact and value for society as we are working together with young guys in drugs rehabilitation, teaching them the carpenters job, looking after them so that they won´t be tempted to relapse and the can finish their treatment. Also, in a future, our proyect will have great value for society as we will be making scientific and detailed investigations on how to get advantage on compost on larger scales so as to reduce the use of chemical fertilizers.

9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

Our financial sustainability plan is based on the sales of composters. As investigations on organic fertilizers will be taking place, we will finance our costs by keeping on producing and selling composters. Also hopefully we will be adding to our product list fertilizers for homes, composted soil and other eco-friendly products.

10. Team: what is the current composition of your current team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

- Planning: Marcos Moore (Co-Founder). Enviromental Engineer student. Full time. Contact with suppliers and establishes prices and studies oportunities. - Production: Gaston Fabregas. Chemical Technician. Full time. Daily at the rehabilitation facility. - Sales: Hilario Bonizzoni (Agricultural Engineer) & Segundo Bourdieu (Industrial design student). Part-Time. - Social networks: Francisco Calviño (Co-Founder). Agricultural Engineer. Part-time.

11. How did you hear about this challenge?

  • Recommended by others

Evaluation results

5 evaluations so far

1. 1) OVERALL EVALUATION

Yes, absolutely! - 25%

Yes/maybe - 25%

Maybe - 25%

Maybe/no - 25%

No - 0%

2. 2) CONNECTION TO BIODIVERSITY

5 —Absolutely! It’s crystal clear how the solution is directly contributing to preserving and/or restoring biodiversity. - 20%

4—Yes, it establishes a clear connection to biodiversity. - 40%

3—Somewhat, the entry speaks to biodiversity but the direct impact is not well established and/or it is focused on a single species without considering its impact on the broader ecosystem - 40%

2—Not really, the connection to biodiversity is weak - 0%

1—No. The entry does not reference the solution’s impact on biodiversity. - 0%

3. 3) Is this entry IMPACTFUL?

5 -Yes, absolutely! - 40%

4- Yes, I think so. - 40%

3- Maybe. - 0%

2- Probably not. - 20%

1- No. - 0%

4. 4) Is this entry INNOVATIVE?

5 -Yes, absolutely! - 20%

4- Yes, I think so. - 60%

3- Maybe. - 20%

2- Probably not. - 0%

1- No. - 0%

5. 5) Is this entry VIABLE financially and operationally?

5 -Yes, absolutely! - 0%

4- Yes, I think so. - 40%

3- Maybe. - 20%

2- Probably not. - 20%

1- No. - 20%

6. 6) Is this entry ACTIVATING CHANGEMAKING?

5 -Yes, absolutely! - 20%

4- Yes, I think so. - 40%

3- Maybe. - 20%

2- Probably not. - 20%

1- No. - 0%

7. 7) Does this entry value COLLABORATION WITH OTHER STAKEHOLDERS in its approach?

5- Yes, absolutely! - 60%

4- Yes, I think ko. - 40%

3- Maybe. - 0%

2- Probably not. - 0%

1- No. - 0%

8. 8) FEEDBACK – Highlights

INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful new solutions - 100%

IMPACT: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) and you have a plan for measuring impact - 100%

GROWTH & LEADERSHIP POTENTIAL: You have a thoughtful plan for growth and your founding team has a strong combination of leadership and knowledge-based skills - 50%

VIABIBLITY: You have given a great deal of thought to not just the idea itself but how to make it work from a financial perspective in the present and future - 100%

CHANGEMAKING ACTIVATION: You value thinking around how to activate changemakers and empower them to innovate through your product or programming - 100%

POTENTIAL TO CREATE SHARED VALUE: You have a clearly defined plan on how to maximize shared value across multiple sectors and stakeholders - 0%

WRITING STYLE: Your writing style is concise, descriptive, clear, and specific - 0%

Other option - 50%

9. 9) FEEDBACK - Areas for Improvement

INNOVATION: Be more specific in your description of the research you have done into the past solutions to this problem and focus on how your solution is unique and innovative - 50%

IMPACT: Provide specific instances of your social impact and how you plan to measure impact – it may be helpful to describe the beneficiaries, products and programming, and provide evidence of (or plan for) how to measure impact - 50%

GROWTH & LEADERSHIP POTENTIAL: Your plan for growing the organization can benefit from more specifics. How can you round out the various skills of your current leadership team to make the project a long-term success? - 50%

VIABILITY: Make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 50%

POTENTIAL TO CREATE SHARED VALUE: your plan can benefit from more thought on how to create value for all stakeholders, not just immediate beneficiaries - 100%

WRITING STYLE: Try to be more concise, descriptive, clear, and specific. Avoid jargon. - 100%

Nothing – I thought everything was great! - 0%

CHANGEMAKING ACTIVATION: Try to provide more insights into how you are activating changemakers and empowering them to innovate through your product or programming - 0%

Other option - 0%

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