Regenerative Tourism Model for K'Ho Minority People in Gia Bac, Vietnam

Build up and apply regeneration system for K'Ho Minority Community and Nature through Tourism in Gia Bac, Vietnam.

Photo of Ngọc Thu Nguyễn
0 1

Written by

Eligibility Criteria

  • I confirm that I am fully aware of the eligibility criteria and terms of the Act for Biodiversity Challenge and that I am eligible to apply.
  • I am 18 years old or older.

Initiative's representative name

Mr. Pham Van Anh (Harry Pham)

Initiative's representative date of birth

09 April 1986

Initiative's representative gender

  • Man

Headquarters location: country

  • Vietnam

Headquarters location: city

Ho Chi Minh City

Where are you making a difference?

Gia Bac Commune, Di Linh, Lam Dong Province, Vietnam

Website or social media url(s)

Date Started


Project Stage

  • Start-up (first few activities have happened)

Yearly Budget : What is your current yearly budget for the initiative?

  • €10k - €50k

Organization Type

  • For-profit

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

Our founder has passion for travel, nature discovery and community engagement in Vietnam and around the world. From those great experiences, he founded T & A Home and Nature to develop Responsible and Sustainable Travel in Vietnam, meaningful social and community engaged activities and build up a community that shares same values and principles. Based on the advantages of the region and the desire to improve the existing weaknesses, T&A becomes the first organization build up sustainable and regenerative tourism system in Gia Bac.

2. The problem: What problem are you helping to solve?

Students are not interested in going to school because early marriage still happens. They have no purpose for going to school because thinking of the future depends on the forest. Because they rely on farming, deforestation happens with the desire to increase income, so the forest area is narrowed. Wild animals hunting is still happening, which affects the forest ecosystem in Gia Bac. K’Ho Minority Culture is faded away because the people have no purpose and space to perform.

3. Your solution: How are you working to solve this problem? Share your specific approach.

Building and developing a regenerative tourism model, T&A is an organization which connects tourists to the locality, organizing cultural and nature experience programs in Gia Bac. Replacing industrial products with organic and natural products in order to limit the impact of chemicals and plant protection on the environment such as water land. T&A educates local people about the harm of crop chemicals affecting our ecosystems and directly affecting our lives. At the same time, thank for practicing organic farming on our own land, we gain practical knowledge about nature condition. So that, T&A guide people to minimize the use of chemicals in farming in the near future and towards organic farming in the future. As a part of guest’s experience program, local people have space where performs traditional performance and purpose to preserve culture as well. Educating about the environment and ecosystems, and the importance of forests in order to make people aware of protecting nature and not exploiting wild resources. Organize English classes, especially for women and children, in the purpose that they will have more jobs and income, children will be able to acquire knowledge.

4. Innovation: How are you innovating or using unique approaches to solve the problem?

Our most special feature is application of the Regenerative Tourism, which is applied in the world but in Vietnam we are the first organization apply this for Gia Bac, in order to have solutions for sustainable regional development and take on the role of a local people to do this. In order to improve the weaknesses which traditional tourism models have, we care and balance all three factors in Gia Bac development strategy Regenerative tourism is based on the inherent resources, creating conditions for all factors to develop together, none of which is damaged to develop the remaining. In fact, regenerative tourism has the potential to be an element of positive change that can contribute to a better quality of life for everyone sustainably.

5. Collaboration: How does your initiative seek to bring key players together to preserve biodiversity?

We balance all 3 factors: people, planet and profit (3P). Unlike traditional tourism models that focus on profit, we put all 3 elements (3P) in balance, development and complementary to each other. Developing regenerative tourism contributes to the protection of natural resources and the environment, as well as the restoration and development of cultural and traditional values. This is an important factor for the restoration, conservation and promotion of traditional cultural values and opportunities for economic development in Gia Bac. We research and offer travel products about connecting, which includes connecting to ourselves, connecting to people and connecting to nature. Organizing classes for local people so that they have the knowledge in the tourism development process. Spreading the awareness of nature in the local community. There is the commitment of customers of T&A in respecting the local natural and cultural values.

6. Impact: how has your project made a difference so far — in terms of both business outputs and social impact? How do you plan on measuring progress?

- Innovating awareness on tourism development towards sustainable tourism development, setting goals to address community, economic and environmental issues. - Ensuring professionalism and sustainable development for Tourism in Gia Bac. - Proposing appropriate policies and solutions to develop regenerative tourism towards sustainable development, contributing to the economy and local development as well as contributing to the general development of country. - Supporting activities on upgrading infrastructure, connecting transport infrastructure for Gia Bac. - Devising specific plans to promote regenerative tourism in Gia Bac. We are the first organization to develop tourism in a sustainable way in Gia Bac, thereby scaling up the model, creating an advantage for the parties to participate in the sustainable ecosystem and tourism development community in Gia Bac. From there, we are able to offer human resource development programs involved in the development of Gia Bac.

7. Growth strategies: what are your main strategies for scaling your impact?

- Conducting at the facilities of T&A Gia Bac to conduct field work and assess the impact of activities, connect with the community and share with the community. - Increasing the participation of the community in tourism activities such as guides, cultural performances, handicraft production for sales and developing homestay in the future. - Spreading the values of regeneration to raise awareness about preserving the nature ecosystem. - Regenerate the cultural and natural values that have been and are being gradually lost. - Creating a system of places that are regenerative tourism in Vietnam, minimize the negative impacts caused by mass-tourism that bring to the ecosystem.

8. Creating shared value: How does your initiative create value for society? Or different stakeholders?

- Creating a responsible tourism community. - Improving income for local people. - Equity in tourism development, which all members have benefit. - Changing local employment structure and improve labor quality. - Contributing to regeneration and development of cultural values. - Doing not affect the nature and society. - Promote clean, natural and sustainable agriculture - Creating a community that cares about sustainable development. - Awareness raising for tourism service providers and tourists. - Educating students about their ecosystems and responsibilities in balancing ecosystems, preserving culture.

9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

With the principle of sustainable tourism and regeneration, we are responsible to the community and nature through our activities. Every guest joining us includes fees for the community and the environment. In the short term, we develop guesthouse activities and local experience programs, with local involvement, which convey consciousness to guests and local. In the medium term, we maintain activities and expand impacts across the community and create a community of people who care about sustainability and regeneration. In the long term, from the profits earned, it will be re-invested in local education, facilities and knowledge for personal life in a sustainable way.

10. Team: what is the current composition of your current team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

- Leader: leading the team, cooperating with domestic and foreign partners; making marketing and sales strategies for our customer segment. - Offsite: community engagement; managing and developing the work at guest house; researching on community and local to devise appropriate strategies. - Onsite: organizing and operating regenerative tourism experience programs; researching the market to have an appropriate development strategy; planning a proper product marketing promotion.

11. How did you hear about this challenge?

  • Ashoka page or contact

Evaluation results

4 evaluations so far


Yes, absolutely! - 25%

Yes/maybe - 50%

Maybe - 0%

Maybe/no - 25%

No - 0%


5 —Absolutely! It’s crystal clear how the solution is directly contributing to preserving and/or restoring biodiversity. - 50%

4—Yes, it establishes a clear connection to biodiversity. - 0%

3—Somewhat, the entry speaks to biodiversity but the direct impact is not well established and/or it is focused on a single species without considering its impact on the broader ecosystem - 25%

2—Not really, the connection to biodiversity is weak - 25%

1—No. The entry does not reference the solution’s impact on biodiversity. - 0%

3. 3) Is this entry IMPACTFUL?

5 -Yes, absolutely! - 50%

4- Yes, I think so. - 25%

3- Maybe. - 0%

2- Probably not. - 25%

1- No. - 0%

4. 4) Is this entry INNOVATIVE?

5 -Yes, absolutely! - 25%

4- Yes, I think so. - 75%

3- Maybe. - 0%

2- Probably not. - 0%

1- No. - 0%

5. 5) Is this entry VIABLE financially and operationally?

5 -Yes, absolutely! - 0%

4- Yes, I think so. - 100%

3- Maybe. - 0%

2- Probably not. - 0%

1- No. - 0%


5 -Yes, absolutely! - 50%

4- Yes, I think so. - 25%

3- Maybe. - 25%

2- Probably not. - 0%

1- No. - 0%

7. 7) Does this entry value COLLABORATION WITH OTHER STAKEHOLDERS in its approach?

5- Yes, absolutely! - 25%

4- Yes, I think ko. - 50%

3- Maybe. - 25%

2- Probably not. - 0%

1- No. - 0%

8. 8) FEEDBACK – Highlights

INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful new solutions - 100%

IMPACT: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) and you have a plan for measuring impact - 100%

GROWTH & LEADERSHIP POTENTIAL: You have a thoughtful plan for growth and your founding team has a strong combination of leadership and knowledge-based skills - 100%

VIABIBLITY: You have given a great deal of thought to not just the idea itself but how to make it work from a financial perspective in the present and future - 50%

CHANGEMAKING ACTIVATION: You value thinking around how to activate changemakers and empower them to innovate through your product or programming - 100%

POTENTIAL TO CREATE SHARED VALUE: You have a clearly defined plan on how to maximize shared value across multiple sectors and stakeholders - 50%

WRITING STYLE: Your writing style is concise, descriptive, clear, and specific - 0%

Other option - 0%

9. 9) FEEDBACK - Areas for Improvement

INNOVATION: Be more specific in your description of the research you have done into the past solutions to this problem and focus on how your solution is unique and innovative - 0%

IMPACT: Provide specific instances of your social impact and how you plan to measure impact – it may be helpful to describe the beneficiaries, products and programming, and provide evidence of (or plan for) how to measure impact - 100%

GROWTH & LEADERSHIP POTENTIAL: Your plan for growing the organization can benefit from more specifics. How can you round out the various skills of your current leadership team to make the project a long-term success? - 33.3%

VIABILITY: Make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 0%

POTENTIAL TO CREATE SHARED VALUE: your plan can benefit from more thought on how to create value for all stakeholders, not just immediate beneficiaries - 33.3%

WRITING STYLE: Try to be more concise, descriptive, clear, and specific. Avoid jargon. - 0%

Nothing – I thought everything was great! - 0%

CHANGEMAKING ACTIVATION: Try to provide more insights into how you are activating changemakers and empowering them to innovate through your product or programming - 33.3%

Other option - 0%


Join the conversation: