Urban Gardening - Let's flower up our cities!

Eugea offer products for all citizens designed for hosting kind plants and useful insects, thus contributing to the preservation.

Photo of Eugea Si Produzioni
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Eligibility Criteria

  • I confirm that I am fully aware of the eligibility criteria and terms of the Act for Biodiversity Challenge and that I am eligible to apply.
  • I am 18 years old or older.

Initiative's representative name

Gianumberto Accinelli

Initiative's representative date of birth


Initiative's representative gender

  • Choose not to respond

Headquarters location: country

  • Italy

Headquarters location: city


Where are you making a difference?

Italy , Germany

Website or social media url(s)


Date Started


Project Stage

  • Established (successfully passed early phases, have a plan going forward)

Yearly Budget : What is your current yearly budget for the initiative?

  • €10k - €50k

Organization Type

  • For-profit

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

Eugea come from a personal experience of Gianumberto Accinelli while he was working as a university of Bologna researcher. He was studying the applications of biological control in agricultural production to promote healthier and more natural food. As a citizen he realised that, although well-educated and informed about biological issues, he wasn't able to use his knowledge to have an impact in his everyday life. He saw the lack of information about the biological values of products displayed in the supermarkets. However, individuals are extremely important to the conservation of natural biodiversity and can have a huge impact on the recreation of a correct biodiversity environment. So he decided to found Eugea, a multi-disciplinary project

2. The problem: What problem are you helping to solve?

As well known, the insects as butterflies, bees, caterpillars & Co are in a worrying decrease over the last years.

3. Your solution: How are you working to solve this problem? Share your specific approach.

We intend to involve the citizens individually by proposing the creation of small "private" green oases within the homes, special ready-to-use kits that invite our friendly insects to enter the cities again.

4. Innovation: How are you innovating or using unique approaches to solve the problem?

Eugea offers the first products for the “private ecology”. It means that every one can make a real ecology action and can improve his/her environment. Eugea products have different values: they are ecological, social sound, beautiful and educational.

5. Collaboration: How does your initiative seek to bring key players together to preserve biodiversity?

Eugea collaborates already with local & regional Public Authorities as well as with private companies that have a green & sustainable approach. Eugea is also in good relationships and works with non-profit organisations like WWF etc. We would wish to engage with more international environmental organisations and companies in order to implement the distribution of useful plants for the friendly insects.

6. Impact: how has your project made a difference so far — in terms of both business outputs and social impact? How do you plan on measuring progress?

Eugea is a sustainable company driven to create a positive change in the environment whilst simultaneously creating employment for individuals with disabilities. These two things are key aspects in the specialization of the Eugea products: • Ecological significance and • The social objective to help the disadvantaged people. The packaging, assembly and warehousing of the products is done by social cooperatives. The products are assembled by hand by socially disadvantaged people who are members of Social Cooperatives. The whole production process of Eugea is outsourced.

7. Growth strategies: what are your main strategies for scaling your impact?

Eugea looks for expanding its business both in local market and foreign markets. Eugea believes it is time to expand to other markets as well: Western and Eastern European countries are the logical targets for expanding due to the fact that logistics and regulations are quite similar to Italy. Eugea also looks into distant markets, like the USA and Canada, but as there are high costs associated with logistics Eugea thinks of establishing local branches in those countries. This would enable to exploit the practice of engaging socially disadvantaged people in the production chain also in other countries, thus providing job opportunities to those who otherwise would remain unemployed.

8. Creating shared value: How does your initiative create value for society? Or different stakeholders?

We crete value for the people in the social cooperatives who work with Eugea. We are green, social & sustainable.

9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

Our projects and the developmente of new products are financed by the sales of our exiting products. Our main competitive advantage is the scientific/ecology values of our products; so we are also looking for investors from outside.

10. Team: what is the current composition of your current team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

We are a the CEO, scientific expert (entomologist), Sales Manager & Acquisition, Administration. Production & logistics are done by the sociale cooperatives. Growing we would like to implement with the Marketing&Social Media Specalist as well as an assistance to the global sales.

11. How did you hear about this challenge?

  • Email

Evaluation results

11 evaluations so far


Yes, absolutely! - 18.2%

Yes/maybe - 54.5%

Maybe - 27.3%

Maybe/no - 0%

No - 0%


5 —Absolutely! It’s crystal clear how the solution is directly contributing to preserving and/or restoring biodiversity. - 9.1%

4—Yes, it establishes a clear connection to biodiversity. - 36.4%

3—Somewhat, the entry speaks to biodiversity but the direct impact is not well established and/or it is focused on a single species without considering its impact on the broader ecosystem - 54.5%

2—Not really, the connection to biodiversity is weak - 0%

1—No. The entry does not reference the solution’s impact on biodiversity. - 0%

3. 3) Is this entry IMPACTFUL?

5 -Yes, absolutely! - 9.1%

4- Yes, I think so. - 54.5%

3- Maybe. - 36.4%

2- Probably not. - 0%

1- No. - 0%

4. 4) Is this entry INNOVATIVE?

5 -Yes, absolutely! - 18.2%

4- Yes, I think so. - 54.5%

3- Maybe. - 27.3%

2- Probably not. - 0%

1- No. - 0%

5. 5) Is this entry VIABLE financially and operationally?

5 -Yes, absolutely! - 18.2%

4- Yes, I think so. - 45.5%

3- Maybe. - 36.4%

2- Probably not. - 0%

1- No. - 0%


5 -Yes, absolutely! - 9.1%

4- Yes, I think so. - 54.5%

3- Maybe. - 36.4%

2- Probably not. - 0%

1- No. - 0%

7. 7) Does this entry value COLLABORATION WITH OTHER STAKEHOLDERS in its approach?

5- Yes, absolutely! - 18.2%

4- Yes, I think ko. - 45.5%

3- Maybe. - 27.3%

2- Probably not. - 9.1%

1- No. - 0%

8. 8) FEEDBACK – Highlights

INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful new solutions - 33.3%

IMPACT: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) and you have a plan for measuring impact - 50%

GROWTH & LEADERSHIP POTENTIAL: You have a thoughtful plan for growth and your founding team has a strong combination of leadership and knowledge-based skills - 33.3%

VIABIBLITY: You have given a great deal of thought to not just the idea itself but how to make it work from a financial perspective in the present and future - 83.3%

CHANGEMAKING ACTIVATION: You value thinking around how to activate changemakers and empower them to innovate through your product or programming - 100%

POTENTIAL TO CREATE SHARED VALUE: You have a clearly defined plan on how to maximize shared value across multiple sectors and stakeholders - 50%

WRITING STYLE: Your writing style is concise, descriptive, clear, and specific - 50%

Other option - 0%

9. 9) FEEDBACK - Areas for Improvement

INNOVATION: Be more specific in your description of the research you have done into the past solutions to this problem and focus on how your solution is unique and innovative - 100%

IMPACT: Provide specific instances of your social impact and how you plan to measure impact – it may be helpful to describe the beneficiaries, products and programming, and provide evidence of (or plan for) how to measure impact - 100%

GROWTH & LEADERSHIP POTENTIAL: Your plan for growing the organization can benefit from more specifics. How can you round out the various skills of your current leadership team to make the project a long-term success? - 50%

VIABILITY: Make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 33.3%

POTENTIAL TO CREATE SHARED VALUE: your plan can benefit from more thought on how to create value for all stakeholders, not just immediate beneficiaries - 83.3%

WRITING STYLE: Try to be more concise, descriptive, clear, and specific. Avoid jargon. - 16.7%

Nothing – I thought everything was great! - 0%

CHANGEMAKING ACTIVATION: Try to provide more insights into how you are activating changemakers and empowering them to innovate through your product or programming - 0%

Other option - 0%

1 comment

Join the conversation:

Photo of Amanda Mendoza

Is a nice iniciative, you are solving important problems of urban areas, I suggest you to consider the Emissions of volatile Organic compounds of plants, because it can create tropospheric ozone which causes cancer and is an importa pollutant. You can avoid this Problem if you consider specific variaties of plants creating a save enviroment not only for insects, also to people giving them quality air.