In a community where quality education and prenatal care are of extremely low proportions, opportunities for affordable early child care can ensure more quality outcomes for kids and families. We want to create a unique early childhood center that is created specifically for the needs of our community members with highly qualified and experienced caregivers and teachers, healthy food and planned exercise, and wrap-around support for parents, guardians, and older siblings. The Center will be easily accessible via all forms of transportation, affordable to low-income families, and provide an intimate setting for children while also providing amenities of a larger facilities. Not only will we serving children ages 0-5 years old, we will also be serving their family members who can take advantage of the many services the CDC organization offers.
Families in the area value preschool-- 40% of the children age 3-4 years attend preschool. We have Christians and non-religiously affiliated families in the locale. Families have shared that they would welcome a spiritual focus in the preschool program, regardless of their faith. The majority of the households have a median income of $21,475 and cannot afford center care. However, they can receive subsidy assistance from the State of Michigan. A 6% subset of the market area households had Year 2010 median annual household incomes of $42,833 - $58,333. A portion of this middle-income subset can afford and purchase quality center based early care and education for their children. The Center would market to this middle-income submarket.
The Center will occupy a distinct niche. From a site perspective, it sits on a large lot. Most of the families in the market area do not have cars so they have to walk to destinations. The Center is easily accessible by foot. It can also be accessed by bus and car. There is a bus stop just one block north of the Center. The Center is also a few blocks west of the Woodward Avenue main north-south bus route. For car driving families, the Center is two blocks west of the Lodge (Michigan 10) expressway exits.
The retrofitted building will be attractive, safe and will meet the needs of CDC’s community members. As a median size ECE facility, the Center will accommodate about 63 children, a cohort size that will suit families who want a more intimate setting. It will be an attractive option to parents and guardians that value the other amenities that the larger CDC facility also has: a large playscape, indoor gymnasium, and cafeteria, and a range of services.
CDC has always believed that while parents are a child’s first teachers, daycare and school teachers play a pivotal role in not just children’s academic development, but also in their social and emotional development. Opening a new early childhood care center allows us to provide initial and ongoing training for our teachers in this development, which may be more important than learning ABCs at ages 0-5. This trend excites us because students sometimes spend more hours at school during the week than they do at home (taking into account sleep time, after school care and other activities that may not include parents and children together). We wish to keep up with the latest findings on how to enable teachers to be not just teachers of reading and math, but also teachers of how to interact in a community of age peers and within the greater community in which they live, and how to grow emotionally so they may become self confident and well-balanced individuals.