Prevention Advocacy: Addressing and breaking cycles of violence in families affected by child abuse and family violence.

What if we could prevent child abuse and family violence by strengthening parenting skills, stability and healing for vulnerable families?

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Founding Story: Share a story about a key experience or spark that helps the network understand why this project got started or a story about how you became inspired about the potential for this project to succeed.

The application is by Shellie Ryan, Prevention Advocacy Program Manager. Prevention Advocacy was borne out of feedback from children and adults served by The SAFE Alliance’s (SAFE | stop abuse for everyone) founding partner agencies, Austin Children’s Shelter and SafePlace. Our clients told us they endured child, sexual and domestic violence, not only one form of abuse. This violence is interconnected, and we must address it as such. SAFE and Prevention Advocacy are dedicated to doing so.

Which categories describe you? (the answer will not be public)

  • White (for example: German, Irish, English, Italian, Polish, French, Caucasian)


Location: Where is your organization headquartered? [State]

  • Texas

Location: Where is your organization headquartered? [City]


Location: Where is your project primarily creating impact? [State]

  • Texas

Location: Where is your project primarily creating impact? [City]

City of Austin, Travis County, Williamson County. All are in Texas.

Problem: What problem is this project trying to address?

Abuse survivors lack resources to improve parenting and other skills, and heal from multi-generational violence. The Prevention Advocacy program provides case management, parenting/fatherhood education, therapeutic and other services to improve the well-being of vulnerable families in the Texas Child Protective Services system, and other families. It also supports changes to make child welfare and other systems more responsive to survivors.

The Prevention Advocacy program provides child abuse and family violence prevention, positive and protective parenting, case management, evidence-based services for fathers, and many other services. These services assist parents in building safe, resilient and healthy relationships with their children, and creating supportive environments where they and their children can grow. Parents and their children also receive resources to address housing, mental health and other issues affecting their well-being and stability. When children are cared for by parents with the skills and supports to address their emotional, safety, developmental and other needs, they have the foundation to grow and thrive. Prevention Advocacy is helping break cycles of abuse and instability, reduce stress, improve the strength and safety of the home, and keep families thriving and together.

Austin Children’s Shelter and SafePlace created The SAFE Alliance because we are committed to never again seeing an abused child that is victimized as an adult; a little boy that watches his dad beat his mother and then later hurts his girlfriend; a battered woman that loses custody of her children because of abuse by their father; or all the other examples of the epidemic of violence that is transferred person to person and generation to generation. These forms of violence must be addressed as the interconnected crimes that they are, not separately. This is also the context for and a basis of the Prevention Advocacy program.

Additionally, abuse survivors in the City of Austin/Travis County, TX community also grapple with tremendous barriers to their self-sufficiency. 9,050 family violence cases, 954 sexual violence cases, and 2,495 child abuse/neglect victims were reported in Austin/Travis County in 2015. 193,753 people (17% of the population) in Travis County are low-income. Of the 7,054 homeless persons in Austin in 2015, 28% endured domestic violence, and 23% are children and unaccompanied youth. A study of runaway and homeless youth in Austin and other U.S. cities found that 72% had endured abuse. Combined with mental health, substance abuse and other issues, all these challenges increase financial, mental and physical stressors on children and parents and threaten their well-being. (Data references can be provided upon request). The Prevention Advocacy Program provides a holistic and empowerment approach to the services that we provide.

Abuse survivors need high-quality and comprehensive services that address barriers to building skills and resources essential for creating peaceful, stable futures. The Prevention Advocacy program offers many services targeting these barriers, helping families learn to make changes to strengthen their well-being and prevent future violence and instability. Program services are provided free of charge, by skilled staff, many of whom are bilingual.

Prevention Advocacy provides case management for adult domestic/sexual violence survivors with children who are involved in the Child Protective Services (CPS) system. This includes safety planning, linkages to housing, parenting, counseling, jobs and other resources, and financial assistance to stabilize from financial crises. Skilled staff (called advocates) and survivors work together to develop goals to create a safe and stable home for their children. All these services help families find or maintain safe, affordable housing in the community, gain key self-sufficiency resources, and address barriers keeping them from supporting their families emotionally and economically.

There are so many children and families who want to be able to create that safe and stable environment, but have challenges doing so. Relationships where there is domestic or sexual violence add such an additional challenge when a parent is trying to do their best. Through our case management services, we are able to affect families in so many different ways. We are working with families to help them empower themselves, when they have been a victim of someone else’s abuse of power for so long. This is a learning process, and we are there to hold their hand when they are nervous making the call to a utility department to set up electricity in their own name, for the very first time (as just one example). Through coaching and opportunities, we are lucky enough to see victims of violence become survivors.

Also provided are educational classes to adults in Austin. This includes a Positive and Protective Parenting series of four classes, on the topics of: assessing current strengths and areas for growth, setting limits and boundaries; sexual abuse and sexual abuse prevention; protective strategies; problem-solving techniques; and skills to build resiliency. Another class offered is called Domestic Violence 101, for Austin-area adults served by SAFE or referred by Child Protective Services, local courts, and other local entities. Topics covered include definitions of domestic violence and its effects on children, power and control dynamics, safety planning, and how to access needed resources. These educational classes to adults are activity-based and discussion-based.

The classes we offer are an opportunity for the parent to add new tools. It is also a time for them to see they are not alone, they have resiliency skills, and by being there they are making the choice to empower themselves to become the person who they want to be. We see so many parents open up and share, learn and grow through the classes. One of the beautiful things we see is the celebration from the other parents when one of the families is reunited with their children, due to the hard work they have done and the changes they made to create a safe environment for their children. These moments are inspiring.

Trainings on domestic violence, trauma, and healing are provided to agencies in the community that request these trainings. Prevention Advocacy staff participate in the multi-disciplinary Parenting in Recovery Court/Travis County Family Drug Treatment Court, where we share our expertise in addressing interpersonal violence, family dynamics, and trauma-informed healing. It is fantastic to see other collaborators in the court, who are supporting the families and children in other ways, recognize and comment when they see the impact that trauma has had on the family, and be open to discussing possible resource options. This shows that the training and expertise we provide is not surface level, but that they are taking the information and integrating it into their areas of expertise to benefit children and families.

Project HOPES (Healthy Outcomes through Prevention and Early Support) is also a part of the Prevention Advocacy program. Project HOPES is a community-wide, evidence-based child abuse prevention program, offered via a partnership of Austin Children’s Shelter, SafePlace, Any Baby Can, Easter Seals, United Way and Community Sync. Project HOPES provides intensive home visitation and parent coaching and education to families with children ages 0-5 across Central Texas. Its mission is to strengthen families through early intervention and targeted education programs, so every child can stay in their home.

A Fatherhood Specialist works one-on-one with fathers or father figures, and facilitates groups to help fathers gain positive parenting, self-care and relationship skills. The Fatherhood Specialist also provides workshops with a variety of different topics to engage fathers in fatherhood and their vital role in the family. The primary purpose is for fathers/father figures to build connection, nurturing and secure attachments with their children. These workshops also give community members the opportunity to get support from others in a fatherhood role, gain tools and support, and learn about the other free services available for fathers/father figures through Project HOPES. The Fatherhood Specialist recently started a project called Fatherhood Bonding, which provides participants the opportunity to play, nurture and bond with their children in a fun and supportive environment.

To see the fathers interact with their children in a comfortable way while using play is amazing. We see fathers change from being too scared to spend time with their children because they are afraid that they are not good enough, to being willing to be vulnerable when playing with their child. They are seeing that perfection is not the goal – the goal is being present and supporting their children.

Project HOPES recently co-sponsored a 2nd Annual Back to School event, which offered food, clothing, toys and fun family-bonding activities for Travis County and Williamson County, TX families. The event was a success, and everyone left with clothing, school supplies, a frame that they decorated with a photo of themselves and their family from the event, and a many good memories.

The Domestic Violence Specialist with Project HOPES works with families in homes where there is a risk for violence, to decrease contributing factors, assist with crisis intervention, and otherwise support family members. Also offered is short-term, in-home counseling for family violence survivors and their children, including educational, therapeutic and mental health support services. The Domestic Violence Specialist provides various workshops/support groups based on the needs of Project HOPES participants and the community. One of these was called “The Art of Expression”, where parents and their children involved in Project HOPES and other SAFE services engaged in healing through art.

Other workshops/support groups provide mental health, therapeutic and other support around attachment, to engender knowledge and healing for parents who endured abuse, neglect and/or other trauma as children. Trauma in childhood affects the way children develop, which can create an unhealthy attachment style in adulthood and parenthood. These support groups thus offer information to participants about what healthy attachment looks like, and guide them through the developmental stages of children so they are aware of how their child is attaching to them. Participants learn about the effects of their childhood on their own attachment style, and that healthy attachment to caregivers is vital in raising happy, healthy, and well-adjusted children. They gain tools and skills to develop a stronger, healthier attachment to their children, and a sense of security. All these services are key in helping prevent future violence, and promoting well-being of children and families.

Is your model focused on any of the following traditionally underserved communities?

  • Communities of color
  • Children who are differently abled
  • LGBTQ or non-binary individuals
  • Religious minorities (non-Christian)
  • Low-income communities
  • Other

Does your model work within any of the following sectors?

  • Child and Family Services
  • Criminal Justice
  • Education
  • Mental Health
  • Other

If you chose "other," please share the sector you work within here:

Child, domestic and sexual abuse survivor-serving, homelessness, juvenile justice.

Year Founded


Project Stage

  • Established (the solution has passed the previous stages, and has demonstrated success)

Example: Walk the network through a specific example of what happens when a person or group engages with your solution.

Prevention Advocacy is serving a mom and 9-year-old daughter who both endured abuse from her father, and didn’t know how to communicate/help one another. In a therapeutic session, staff used best-practice models so they can learn how to develop a stronger bond and cope with trauma. Afterward, the child and her mom felt closer, and were less stressed. Healing from violence as a family is challenging, as many lack safety, stability and skills in setting boundaries and other areas. Despite being vulnerable, this family came together and supported one another, due to the services provided by the program. While this is the beginning of their work to heal from violence, that healing is off on the right track for this child and her mom.

Impact: What was the impact of your work last year? Please also describe the projected future impact for the coming years.

In 2015:
 - 55 households were served in Prevention Advocacy, and 89 parents and their children were served in Project HOPES.
 - 100% of Project HOPES clients reported they gained parenting skills.
- 98% of attendees of Positive & Protective Parenting classes, and 98% of Domestic Violence 101 class attendees, reported the classes expanded their knowledge.
- 100% of program clients reported their awareness of resources/options increased.

In 2016:
- 80 households will be served in Prevention Advocacy, and 55 parents and their children will be served in Project HOPES.
 - 400 people will attend Positive & Protective Parenting classes; and 200 will attend the Domestic Violence 101 class.
- 90% of program clients will report their sense of safety increased.
- 90% of program clients will report their child’s sense of safety increased.

Other goals will also be tracked.

Organization Type

  • nonprofit/NGO/citizen sector

Annual Budget

  • over $5mil

Financial Sustainability Plan: What is your solution’s plan to ensure financial sustainability?

SAFE has Development volunteers and staff who conduct ongoing fundraising activities to sustain Prevention Advocacy and other programs. These include: social media and direct mail appeals; growing and maximizing support from corporations and community groups; a major gifts program to increase and sustain significant annual gifts from individual donors; fundraising events; a planned giving program; and submitting over 70 grants annually.

Unique Value Proposition: How else is this problem being addressed? Are there other organizations working in the same field, and how does your project differ from these other approaches?

SAFE differs from others because we serve child, domestic & sexual violence victims, not just victims of 1-2 of these crimes. We provide direct services & advocacy for social change. Prevention Advocacy differs from other approaches due to its breadth & depth of services. We created the program based on feedback from abuse survivors with young children. They grew up with their basic needs neglected due to violence, & had no models for healthy relationships or parenting. With the program’s high-quality services, children & families gain resources & skills to build healthy futures.

Reflect on the Field and its Future: Stepping outside of your project, what do you see as the most important or promising shifts that can advance children’s wellbeing?

An effective model is Trust Based Relational Intervention, for children hurt by trauma. If parents are taught this model, they can create bonds with their kids and begin to heal from their trauma also. It will be a form of abuse prevention for kids experiencing their parents’ trauma, second-hand. I believe this approach would heal and create healthier attachments for children and parents, but it can have an impact on those around them, thus changing the generational experience of healing trauma. All this is exciting for strengthening the safety and well-being of children and their parents.

Source: How did you hear about the Children’s Wellbeing Challenge? (the answer will not be public)

  • Email

Referral: If you discovered the Challenge thanks to an organization or person other than Ashoka, who was it? (the answer will not be public)

Email from the Robert Wood Johnson Foundation.

Program Design Clarity

Prevention Advocacy program staffers provide these weekly services in/near Austin, TX, to help parents create healthy relationships/environments for children:
 - Case management for adult domestic/sexual abuse survivors with children involved with Child Protective Services.
 - Classes on healthy parenting & abuse prevention for adults.
 - Trainings for local agencies on domestic abuse, trauma & healing.
 - Collaborative Project HOPES (Healthy Outcomes through Prevention & Early Support): home visitation, fatherhood/parent coaching, & therapeutic support for families with kids ages 0-5.

Community Leadership

Prevention Advocacy was created with input from abuse survivors with children who lacked models for healthy relationships/parenting. Their feedback is continually received via conversations & surveys, & used to improve services to help them create safe futures. Their feedback addresses equity & builds leadership through our empowerment model for change. We encourage client involvement in the community, & using their voices to create change.

Age of Children Impacted

  • Pregnancy - 0
  • 0-1.5
  • 1.5 -3
  • 3 - 5
  • 6 - 12
  • 12+

Spread Strategies

Prevention Advocacy is providing trainings and developing protocols to create a system with state Child Protective Services, domestic violence victim service providers and others in Texas that protects victims’ safety, and breaks cycles of family violence and child abuse. The program also offers trainings on domestic violence, trauma and healing to local agencies, to increase their ability to serve their clients experiencing these issues.

Reflect on how your work helps children to thrive. How are you cultivating children’s sense of self, belonging, and purpose through your model?

Prevention Advocacy’s best-practice counseling, trainings & other services address child, sexual and domestic violence, & build abuse prevention & parenting skills using SEL practices. When children are cared for by parents with the skills to meet their safety, developmental & other needs, they can flourish. Prevention Advocacy helps break cycles of abuse & instability, improve the safety of the home, and keep families thriving & together.

Leadership Story

I (Shellie Ryan, Prevention Advocacy Manager) have used my 16 years’ experience in social services & social change to lead/create innovation around supporting families who have experienced domestic/sexual violence & are involved with the CPS system. I created wrap-around case management services, & educational courses focusing on protective parenting & SEL. I co-chaired Senate Bill 434, a Texas-wide task force that made recommendations for systemic improvements benefiting family violence & child abuse victims. Also, I created a program focused on fathers connecting with their children.

What awards or honors has the project received? (Optional)

Not applicable.

Organization's Twitter Handle

@SAFEatx; and also @makingchangeATX.

Organization’s Facebook Page (URL)

Leader's LinkedIn Profile (URL)

N/A; Shellie Ryan does not have a LinkedIn Profile

Evaluation results

4 evaluations so far

1. Relevance: Does this project seem to help children (ages 0 to 12 years) develop a strong sense of self, belonging, and purpose?

5 - Yes, this is great! The project lays out a strong, compelling case for how its model nurtures children’s wellbeing. - 75%

4 - It seems like a good fit, and the model talks explicitly about children’s wellbeing. - 25%

3 - I think so. The project seems related to children’s wellbeing, but the logic is vague. - 0%

2 - Not sure. The project doesn’t have much to do with wellbeing, or it doesn’t give enough information. - 0%

1 - Nope, this project definitely doesn’t fit the challenge brief (e.g., It doesn’t help kids younger than 12, isn’t in the U.S., etc.) - 0%

2. Innovation: Does this project tackle children’s wellbeing from a new angle?

5 - I loved this! The project describes a novel model that addresses important cultural or systemic barriers. - 0%

4 - This is pretty cool. The project is addressing an important problem in a new or compelling way. - 75%

3 - I feel like there’s something there, but I want more details about what makes it distinctive. - 0%

2 - It’s a good project, but I’ve seen others like it before. - 25%

1 - It was confusing or hard to tell what it made it different. - 0%

3. Social Impact: What is this project’s potential for creating positive social impact?

5 - Lots of potential. This project is achieving impressive results, and it’s growing quickly. It could absolutely inspire changes in the ways we approach caring for kids nationally, across sectors (e.g. childcare, healthcare, education). - 25%

4 - Pretty good potential. This project demonstrates significant positive impact so far, and it could scale regionally or nationally one day and fundamentally change how a system operates (e.g. childcare, healthcare, education). - 25%

3 - Budding potential. This project is creating local impact, but it would take a few adjustments before it could scale. - 50%

2 - Some potential. This project demonstrates some initial positive impact, but it would require major changes before it could scale. - 0%

1 - Limited potential. This project has great intentions, but it looks like it does not include key drivers of a shift towards children’s wellbeing. - 0%

4. Overall, how do you feel about this idea?

5 - This idea rocked my world. It’s awesome! - 25%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 50%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 0%

2 - I liked it fine but preferred others. - 25%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 0%

5. Offer some feedback. Where should this participant spend some time revising?

DEFINING THE PROBLEM. Make sure to articulate the root causes or main barriers of the social issue your project addresses. (Founding Story, Problem, Solution). - 100%

CLARITY OF MODEL. Make sure to mention (a.) the beneficiary, b) the main activities, and c) how those activities drive social impact. Keep it streamlined! - 100%

MARKETPLACE. Make sure to research other players in this space and articulate how this project is different. I didn’t get a complete sense of how this project compares to others. - 100%

IMPACT POTENTIAL. Make sure to use specific numbers to describe what your project has achieved so far! And consider how you might scale the model or its insights, through partnerships, trainings, or franchising. - 100%

WRITING STYLE. Try to stay concise and make it vivid. Avoid jargon. - 100%

Nothing stands out! I thought it was great. - 0%


Join the conversation:

Photo of Malisa

Hi, Nathan! Thanks for taking the time to give this helpful advice, and for your kind words.
All the best,
Malisa D.

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