Carolina Parenting Solutions, PLLC Carrie Reinecke, LCSW, LISW-CP ceo/lead therapist

What if every child could have the perfect "goodness of fit" parent for their special talents and individual needs?

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Founding Story: Share a story about a key experience or spark that helps the network understand why this project got started or a story about how you became inspired about the potential for this project to succeed.

I don't know much about much, but I know a bit about how to help parents find joy in parenting and how to help parents learn to be the most effective person in the life of their child. So, I set out to do just that for any parent who was committed to helping their child reach their highest potential, one family at a time. I also know that to truly be effective, we need to intervene as early as possible and the work has to be in the family's natural home environment. Using my skills, talents and expertise, I created a private practice that is accessible to any parent who is committed to their child's social, emotional, mental and behavioral health. After a short time, the need and demand from parents who desired just that became overwhelming and the actualization that resources simply don't exist, especially for some of the most vulnerable children and their families. So, we set about growing, developing and training other licensed clinicians in our model. Now we serve 300-400 children and their families each week and we get to see the positive results of children and their families getting healthy, succeeding and finding joy in the process.

Which categories describe you? (the answer will not be public)

  • White (for example: German, Irish, English, Italian, Polish, French, Caucasian)


Location: Where is your organization headquartered? [State]

  • North Carolina

Location: Where is your organization headquartered? [City]

We serve 5 counties in NC (greater Mecklenburg Co) & 5 counties in SC (Fort Mil/Rock Hill)

Location: Where is your project primarily creating impact? [State]

  • South Carolina

Location: Where is your project primarily creating impact? [City]

Charlotte and surrounding counties, NC & Rock Hill area of SC

Problem: What problem is this project trying to address?

Infant Mental Health, Child Behavioral Health & Parenting

Is your model focused on any of the following traditionally underserved communities?

  • Communities of color
  • Children who are differently abled
  • Low-income communities

Does your model work within any of the following sectors?

  • Childcare
  • Child and Family Services
  • Community Development and Empowerment
  • Education
  • Mental Health

Year Founded


Project Stage

  • Scaling (the solution has passed the previous stages, and the next step will be growing its impact on a regional or global scale)

Example: Walk the network through a specific example of what happens when a person or group engages with your solution.

Worried parents are told by pediatrician's that there are behavioral concerns or developmental concerns with their young child or parents are overwhelmed with how to connect and parent a difficult child. No one they call will evaluate a young child, no one will offer solutions and help. We do.

Impact: What was the impact of your work last year? Please also describe the projected future impact for the coming years.

We served approximately 600 children and their families last year alone.

Organization Type

  • for-profit

Annual Budget

  • $500k - $1m

Financial Sustainability Plan: What is your solution’s plan to ensure financial sustainability?

Continuing to negotiate and work healthcare systems (private insurance, Medicaids, etc.) and keep working on a shoestring budge to make our services available to all those families we can reach regardless of socioeconomic status.

Unique Value Proposition: How else is this problem being addressed? Are there other organizations working in the same field, and how does your project differ from these other approaches?

There are no other services like ours that we are aware of.

Reflect on the Field and its Future: Stepping outside of your project, what do you see as the most important or promising shifts that can advance children’s wellbeing?

Understanding and community awareness of Infant/Toddler mental health issues and the value of early intervention and positive parenting skills building early, often and in the natural, routines based home setting.

Source: How did you hear about the Children’s Wellbeing Challenge? (the answer will not be public)

  • Email

Referral: If you discovered the Challenge thanks to an organization or person other than Ashoka, who was it? (the answer will not be public)

Cabarrus County Health Alliance and our partners in providing Triple P services to our families.

Evaluation results

5 evaluations so far

1. Relevance: Does this project seem to help children (ages 0 to 12 years) develop a strong sense of self, belonging, and purpose?

5 - Yes, this is great! The project lays out a strong, compelling case for how its model nurtures children’s wellbeing. - 0%

4 - It seems like a good fit, and the model talks explicitly about children’s wellbeing. - 40%

3 - I think so. The project seems related to children’s wellbeing, but the logic is vague. - 60%

2 - Not sure. The project doesn’t have much to do with wellbeing, or it doesn’t give enough information. - 0%

1 - Nope, this project definitely doesn’t fit the challenge brief (e.g., It doesn’t help kids younger than 12, isn’t in the U.S., etc.) - 0%

2. Innovation: Does this project tackle children’s wellbeing from a new angle?

5 - I loved this! The project describes a novel model that addresses important cultural or systemic barriers. - 0%

4 - This is pretty cool. The project is addressing an important problem in a new or compelling way. - 0%

3 - I feel like there’s something there, but I want more details about what makes it distinctive. - 80%

2 - It’s a good project, but I’ve seen others like it before. - 20%

1 - It was confusing or hard to tell what it made it different. - 0%

3. Social Impact: What is this project’s potential for creating positive social impact?

5 - Lots of potential. This project is achieving impressive results, and it’s growing quickly. It could absolutely inspire changes in the ways we approach caring for kids nationally, across sectors (e.g. childcare, healthcare, education). - 20%

4 - Pretty good potential. This project demonstrates significant positive impact so far, and it could scale regionally or nationally one day and fundamentally change how a system operates (e.g. childcare, healthcare, education). - 0%

3 - Budding potential. This project is creating local impact, but it would take a few adjustments before it could scale. - 80%

2 - Some potential. This project demonstrates some initial positive impact, but it would require major changes before it could scale. - 0%

1 - Limited potential. This project has great intentions, but it looks like it does not include key drivers of a shift towards children’s wellbeing. - 0%

4. Overall, how do you feel about this idea?

5 - This idea rocked my world. It’s awesome! - 0%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 40%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 20%

2 - I liked it fine but preferred others. - 40%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 0%

5. Offer some feedback. Where should this participant spend some time revising?

DEFINING THE PROBLEM. Make sure to articulate the root causes or main barriers of the social issue your project addresses. (Founding Story, Problem, Solution). - 40%

CLARITY OF MODEL. Make sure to mention (a.) the beneficiary, b) the main activities, and c) how those activities drive social impact. Keep it streamlined! - 100%

MARKETPLACE. Make sure to research other players in this space and articulate how this project is different. I didn’t get a complete sense of how this project compares to others. - 80%

IMPACT POTENTIAL. Make sure to use specific numbers to describe what your project has achieved so far! And consider how you might scale the model or its insights, through partnerships, trainings, or franchising. - 80%

WRITING STYLE. Try to stay concise and make it vivid. Avoid jargon. - 0%

Nothing stands out! I thought it was great. - 0%


Join the conversation:

Photo of Jessie Mandle

Great project- very exciting to learn how it unfolded into a larger program, and see how you're reaching so many families. I'm also interested to learn how you coordinate or partner with other early childhood providers, and learn more about how your model works!

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