Child World NEWS: A nonprofit journalism platform for creating and disseminating news of the well-being issues of all of America's children

What if the entire society was more aware of the host of child well-being issues due to a rich source of content published by the news media

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Founding Story: Share a story about a key experience or spark that helps the network understand why this project got started or a story about how you became inspired about the potential for this project to succeed.

Kaiser Health News and the Marshall Project have shown how a nonprofit, professional journalism organization, dedicated to producing quality content for dissemination to both subscribers and through general media distribution can raise overall awareness and appreciation for a focused field of interest. Child's World America will create such a platform that fills the gap caused by the dwindling number of staff journalist covering children and family issues. A catalyst for systemic change.

Which categories describe you? (the answer will not be public)

  • White (for example: German, Irish, English, Italian, Polish, French, Caucasian)


Location: Where is your organization headquartered? [State]

  • Pennsylvania

Location: Where is your organization headquartered? [City]


Location: Where is your project primarily creating impact? [State]

  • Pennsylvania

Location: Where is your project primarily creating impact? [City]

Philadelphia - our start-up city, but we already have subscribers from across the country Washington DC - a number of partners are based here

Problem: What problem is this project trying to address?

According to UNICEF, the US ranks 26 out of the 29 richest countries on Earth in overall child well-being. Many reasons exsist but overall lack of awareness of our poor performance and the existence proven better solutions is certainly one reason. According to AECF, Kids Count data even our states vary greatly in their performance against already identified metrics. Any theory of change begins with heightened awareness of the real situations.

The solution to delivering overall well-being to all children is a society-wide appreciation of our children's experience of childhood and how those experiences shape our nation's future. Our nation's children are our most valuable treasure.

Is your model focused on any of the following traditionally underserved communities?

  • No, not explicitly

Does your model work within any of the following sectors?

  • Childcare
  • Child and Family Services
  • Community Development and Empowerment
  • Criminal Justice
  • Education
  • Mental Health
  • Other

If you chose "other," please share the sector you work within here:

Child's World NEWS covers all aspects of America's children from conception to adulthood.

Year Founded


Project Stage

  • Start-Up (a pilot that has just started operating)

Example: Walk the network through a specific example of what happens when a person or group engages with your solution.

Child's World NEWS is about telling stories. All kinds of stories about all kinds of children and the world they face. A recent story highlighted Smith Memorial playground and their enlightened approach to play. The specific examples were framed against a background of typical practices and problems faced all across the country. Another local story covered the passing of a sugary drink tax and the proposed uses of the funds to significantly improve the well-being of Philadelphia's children including the funding of universal Pre-K.

Impact: What was the impact of your work last year? Please also describe the projected future impact for the coming years.

As we have just started, early impact is not yet measurable. A better funded example of what we are doing is the Marshall Project focused on criminal justice. In two years they not only won a Pulitzer prize but significantly influenced the issues debated in the presidential campaign especially incarceration rates and the racial inequity of that incarceration record. In order to gauge our impact we want to utilize ongoing polls and surveys to monitor public awareness of the host of issues affecting America's children

Organization Type

  • nonprofit/NGO/citizen sector

Annual Budget

  • $50k - $100k

Financial Sustainability Plan: What is your solution’s plan to ensure financial sustainability?

Funding for our project will evolve over time. In the start-up phase, Foundation and major donor support will be primary. Over the longer term, corporate underwriting support for Child-centric journalism and public support from a growing list of members and subscribers is expected.

Unique Value Proposition: How else is this problem being addressed? Are there other organizations working in the same field, and how does your project differ from these other approaches?

Prior to start-up we did extensive exploration both with child centered organizations and general media distributing sources and found virtually no other organizations pursuing the creation of a nonprofit journalism organization focused on child well-being

Reflect on the Field and its Future: Stepping outside of your project, what do you see as the most important or promising shifts that can advance children’s wellbeing?

Making America the best country in the world to grow up as a child is not beyond the ability of the richest country on Earth. We think the path is for a number of collective impact focused teams such as Universal thriving from prenatal to pre-K, Universal learning readiness from PreK to First grade, Universal literacy from first through third grade, etc. all set against a growing societal commitment to more and better investment in our children. Winning the global race to be the best country for child well-being is a challenge they must be convinced is in their critical national interest.

Source: How did you hear about the Children’s Wellbeing Challenge? (the answer will not be public)

  • Word of mouth

Referral: If you discovered the Challenge thanks to an organization or person other than Ashoka, who was it? (the answer will not be public)

Fellow journalist

Evaluation results

4 evaluations so far

1. Relevance: Does this project seem to help children (ages 0 to 12 years) develop a strong sense of self, belonging, and purpose?

5 - Yes, this is great! The project lays out a strong, compelling case for how its model nurtures children’s wellbeing. - 25%

4 - It seems like a good fit, and the model talks explicitly about children’s wellbeing. - 75%

3 - I think so. The project seems related to children’s wellbeing, but the logic is vague. - 0%

2 - Not sure. The project doesn’t have much to do with wellbeing, or it doesn’t give enough information. - 0%

1 - Nope, this project definitely doesn’t fit the challenge brief (e.g., It doesn’t help kids younger than 12, isn’t in the U.S., etc.) - 0%

2. Innovation: Does this project tackle children’s wellbeing from a new angle?

5 - I loved this! The project describes a novel model that addresses important cultural or systemic barriers. - 0%

4 - This is pretty cool. The project is addressing an important problem in a new or compelling way. - 75%

3 - I feel like there’s something there, but I want more details about what makes it distinctive. - 0%

2 - It’s a good project, but I’ve seen others like it before. - 0%

1 - It was confusing or hard to tell what it made it different. - 25%

3. Social Impact: What is this project’s potential for creating positive social impact?

5 - Lots of potential. This project is achieving impressive results, and it’s growing quickly. It could absolutely inspire changes in the ways we approach caring for kids nationally, across sectors (e.g. childcare, healthcare, education). - 0%

4 - Pretty good potential. This project demonstrates significant positive impact so far, and it could scale regionally or nationally one day and fundamentally change how a system operates (e.g. childcare, healthcare, education). - 50%

3 - Budding potential. This project is creating local impact, but it would take a few adjustments before it could scale. - 25%

2 - Some potential. This project demonstrates some initial positive impact, but it would require major changes before it could scale. - 0%

1 - Limited potential. This project has great intentions, but it looks like it does not include key drivers of a shift towards children’s wellbeing. - 25%

4. Overall, how do you feel about this idea?

5 - This idea rocked my world. It’s awesome! - 0%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 75%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 0%

2 - I liked it fine but preferred others. - 0%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 25%

5. Offer some feedback. Where should this participant spend some time revising?

DEFINING THE PROBLEM. Make sure to articulate the root causes or main barriers of the social issue your project addresses. (Founding Story, Problem, Solution). - 66.7%

CLARITY OF MODEL. Make sure to mention (a.) the beneficiary, b) the main activities, and c) how those activities drive social impact. Keep it streamlined! - 100%

MARKETPLACE. Make sure to research other players in this space and articulate how this project is different. I didn’t get a complete sense of how this project compares to others. - 33.3%

IMPACT POTENTIAL. Make sure to use specific numbers to describe what your project has achieved so far! And consider how you might scale the model or its insights, through partnerships, trainings, or franchising. - 100%

WRITING STYLE. Try to stay concise and make it vivid. Avoid jargon. - 33.3%

Nothing stands out! I thought it was great. - 0%

1 comment

Join the conversation:

Photo of Doug Gould

This program is an great way to improve knowledge! It would be interesting to see more detail on how building public awareness would drive wellbeing. Best of luck with your project!