Vaccination rates tend to wane as the prevalence of the diseases they prevent diminishes. Thus we have seen cycles of disease outbreak followed by spikes in vaccination rates as parents race to protect their children from the sickness filling the headlines. High vaccination rates push the disease incidence down, but then vaccination rates decline as the public memory of the illness fades. We seek to stop that cycle by speaking parent-to-parent to encourage immunization.
As parents, we are able to effectively reinforce the messages conveyed by medical professionals in a more compelling way. Social science shows that parents do not respond to debates or ridicule, get their parenting ideas from other parents, and have a wide variety of reasons for refusing vaccines. We listen. We discuss fears and risks with compassion, and educate families about the benefits of vaccination to each individual child and that child's community.
Using both traditional organizing and new media tools, we seek to improve public health through better understanding of and access to preventative health care measures by leveraging our membership of concerned parents and partnerships with health care professionals. Children will grow up without fear of preventable disease, and understand the benefits of vaccinates as a public health good to which they each contribute.