Youth-empowerment and youth leadership are proven to instill a strong sense of self, purpose and belonging -- and Kidz Bite Back (KBB) does it in a unique way.
KBB instills a strong sense of purpose by allowing children to lead a grassroots movement, with their purpose to educate families, friends and communities. Evaluation results reveal parents, teachers and principals see an increase in students' leadership and presentation skills (which also adds to self-esteem).
KBB instills a sense of belonging with Kidz being part of something bigger than themselves. There is comradery and collaboration that is fun and exciting.
KBB instills a strong sense of self as evidenced by the evaluation results that reveal participating youth show improvements in self-esteem and increases in social interaction (precursors to obesity).
KBB is an obesity campaign that never uses the word "obesity", which stigmatizes the people we most want to engage -- beyond the morality of fat-shaming people by calling them obese. Too many programs have children running around in tee shirts that say "STOP OBESITY", which diminishes a sense of self. KBB is a different approach. We don't need to use the word obesity.