‘We’re Wearin’ the World.’ Synonymous with the company’s signature collection, Dhana’s We’re Wearin' the World, the campaign will allow individuals to express and share how they experience the world.
“Through the ‘We’re Wearin’ the World’ campaign, we will unite humanity by providing a forum for sharing the influences that shape and define our essence as people,” said Founder and CEO Shamini Dhana. “As we travel through life, each of us embraces and imprints elements from our environments. From cultural experiences and places, to food, music, film to art—the impact of these cumulative experiences is as unique as our genetic code.”
Dhana, Inc. values ethical and sustainable business practices, and is committed to using clothing as a tool to better connect people and planet. This is Dhana’s first campaign of this kind and will continue through 2016.
“Dhana is at the forefront of socially conscious fashion,” continued Dhana. “When it comes to any purchase, but especially fashion apparel, we want consumers to be curious about every step of the process. Where was this made? Who made it? How was it made? These are the same questions we pursue with every decision we make. Each day, we dress in clothing that has the potential to connect us with the hands and hearts of many people and the planet. Each piece of every Dhana collection is designed to further this connection.”