A unique home-made retail food company offering a broad and creative selection of valuable crunchy pastries to customers.

Providing a very high quality nutritious, delicious and affordable cookies "Peanut Crunch". Its very satisfying and give genuine experience.

Photo of Nathan Effik
0 2

Written by

I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Narule-UTO Foods

Year founded

2017

Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • Less than $1k

Number of beneficiaries impacted so far

  • 10 - 50

Organization type

  • For-profit

Secondary Focus Area

  • Nutrition

Headquarters location: Country

  • Nigeria

Headquarters location: City

Ikot Ekwere Road, Ikot Ekertr.
Itu LGA.
Akwa Ibom State.
Nigeria

Location(s) of impact

Nigeria, Uyo.

Facebook URL

https://www.facebook.com/effikelijah

Twitter URL

@narostek

Problem: What problem is this initiative trying to address?

Hunger/Malnutrition: There is food crisis and hunger in Nigeria. In an attempt to help tackle the challenges of food crisis and hunger pushed me to venture into business. Every persons has the right to adequate food and nutrition.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

1. Being committed to a sincere purpose of providing a high quality nutritious and affordable products.
2. Employment generation; One of the first problem an entrepreneur solves or attempts to solve is the problem of unemployment. If the venture is able to stand the entrepreneur will need help in running the business, this will invariably get people off the street, and if venture capital can be secured, then a bigger business will it be, which will even employ more people.

2. Training and human resource development; usually a new entrepreneur may not be able to afford highly skilled individuals in his field, therefore the need to train and retrain the new hands becomes imminent in order for him to have excellent products and services.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

The project is an Environment Friendly Activity. There will be no ecological imbalance and pollution hazards to the localities because of the project.
Good Health: Peanut crunch as our prime products is made up of groundnut: Groundnut being one of the widely consumed grains provides a perfect balance with flour and other ingredients such as milk, egg, sugar and butter which is desirable for healthy living. Health benefits of groundnut include: promotion of fertility, help fight depression, boosts memory power and aids in blood sugar regulation etc.
Ginger too is known for its high medicinal value and at the same time act as a stimulant/spice when feeling dreary. It is loaded with nutrients and bioactive compounds that have powerful benefits for body and brain.
Pepper is yet another spice that cannot be taken for granted. It lavishes consumers with antioxidant.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

Earned income: Narule-Uto Foods has forecasted sales of N20, 640,000 per month in the short-run. This will be generated by producing about 25,800kg net weight of the dough paste per month at 25g per packet and at N20 each. The unit will produce 51600 packets which is 716 cartons daily at 72 pieces (6 dozen) per carton. This means it is possible to make about N8, 968,254.34 profits per month prior to taxation.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

The combination of groundnut and flour is seconded to none. Very satisfying, genuine experience.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

I realized the combination of groundnut and flour during my University days, when in one of those hungry days a friend invited me to his corner. He entertained me with biscuits, groundnut and a Bottle of cook and the experience was very satisfying. I went throughout the day still very strong, at a point, I was thinking, " what make me so strong?" What did I really eat? When it done on me about this powerful combinations, I thought of making business out of it.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Search engine

Evaluation results

2 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 0%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 0%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 0%

2 - I liked it fine but preferred others. - 100%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 0%

2. Innovation

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 50%

1 - This entry is weak here - 50%

3. Social and/or Environmental Impact

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 50%

1 - This entry is weak here - 0%

4. Financial sustainability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 100%

1 - This entry is weak here - 0%

Nothing stands out! I thought it was great. - 0%

5. Potential to Scale / Replicability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 50%

1 - This entry is weak here - 0%

6. Organizational Leadership

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 100%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

7. Potential for Creating Shared Value

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 50%

1 - This entry is weak here - 0%

0 comments

Join the conversation:

Comment