Animaker: Free animated video creation tool!

Animaker empowers users for creative, easy to use and highly affordable storytelling videos.

Photo of Val Subbaiah
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Animaker, Inc.

Year founded

2014

Initiative stage

  • Established (the solution has passed the previous stages and demonstrated success)

Annual budget in 2017 (USD)

  • $500k - $1m

Number of beneficiaries impacted so far

  • More than 100,000

Organization type

  • For-profit

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • United States of America

Headquarters location: City

Las Vegas, Nevada

Location(s) of impact

USA: New York, San Jose, Dallas
UK: London
Brazil: Sao Paulo
Turkey: Istanbul
Mexico: Mexico City
India: Bangalore, Hyderabad, Chennai, Jaipur

Website

https://www.animaker.com

Facebook URL

https://www.facebook.com/theanimaker

Twitter URL

https://twitter.com/theanimaker

Problem: What problem is this initiative trying to address?

Small businesses cannot afford studios to make visually appealing high quality explainer videos to help them compete head-on with bigger brands. Animaker empowers users with affordable, easy to use and creative video creation.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Animaker's easy to use video creation interface has the world's largest library of animated assets. These assets include characters, layouts, sound effects, music and other such that can be dragged and dropped onto a canvas to create a scene. A collection of scenes makes a video. Users import images for use in video creation. Users may either record their own voice or import a pre-recorded voice or use TTS engine for voice-over. Users choose from numerous background music choices and add it to their videos. Animaker has 6 styles: 2D, 2.5D, Handcraft, Typography, Whiteboard and Video Infographics. Animaker allows for video creation in any language by allowing import of the fonts. All of this for FREE, making Animaker, an extremely useful tool for creative self expression.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

Many users have opened their own video studios that use Animaker tool to help small businesses with highly affordable explainer videos at a fraction of the cost of using a conventional video production studio.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

Animaker has multiple product offerings and subscription plans. Animaker has a visual content creation suite for enterprises paid for by the organization that is taking up the subscription. Animaker has a visual content creation suite for schools, paid for by the school for each student user.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Animaker differentiates itself from its competition through its ever growing library of animated assets. 3000 animated maps; 1000s of character animations, 1000s of icons, props, characters, background layouts and special effects.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Animaker founders were "ideating" on various product ideas to launch their entrepreneurial journey they hit upon the idea that every organization at any stage in its journey will always need cost effective marketing tools that is of high quality, visually appealing and helps them stand out from its competition. Thorough market research revealed that there were not enough high quality visual content marketing tools that were affordable, easy to use, multi-lingual with sizable number of localized animated assets. That was the "Aha!" moment.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Social media

Evaluation results

2 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 50%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 50%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 0%

2 - I liked it fine but preferred others. - 0%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 0%

2. Innovation

5 - Absolutely, 100%! - 50%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

3. Social and/or Environmental Impact

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 100%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

4. Financial sustainability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 100%

3 - This has some good elements and some areas for development - 100%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

Nothing stands out! I thought it was great. - 0%

5. Potential to Scale / Replicability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 100%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

6. Organizational Leadership

5 - Absolutely, 100%! - 50%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

7. Potential for Creating Shared Value

5 - Absolutely, 100%! - 50%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

1 comment

Join the conversation:

Comment
Photo of Joseph Brenyah

Provision of animated videos to small scale businesses for free or at affordable rates is quite good and Animaker must be commended for that. We will make use of this platform to expand our activities. However, the features of the free plan must be made a little bit more elaborate to enable new enterprises to try this service and upon future use, they can move on to the various pricing plans.