Camelids Clusters and Capacity Building of Youth in Andean Regions

Camelids can provide a viable solution for the problems rural communities are facing today from rural migration to job creation.

Photo of Hecho por Nosotros
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Social enterprise animaná
NGO Hecho por Nosotros (HxN)

Year founded

2008

Initiative stage

  • Scaling (the solution has passed the previous stages and is growing its impact on a regional or global scale)

Annual budget in 2017 (USD)

  • $500k - $1m

Number of beneficiaries impacted so far

  • 5,000 - 10,000

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • Argentina

Headquarters location: City

Buenos Aires

Location(s) of impact

Argentina: The Andean region, Patagonia;
Bolivia: The Andean region;
Peru: The Andean region;

Website

http://www.hechoxnosotros.com
http://www.animanaonline.com

Facebook URL

https://facebook.com/hechoxnosotros
https://facebook.com/animanaonline

Twitter URL

https://twitter.com/hechoxnosotros

Problem: What problem is this initiative trying to address?

Camelids can provide a viable solution for the problems rural communities are facing today from rural migration to job creation as well as offering fresh solutions to textile industry problems: camelids fibers - one of the most high-quality and finest fibers in the world - their cultivation especially within the indigenous communities - have proven positive impact on biodiversity, and most importantly, create work, income and future prospective in the most rural areas.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Camelids have a huge potential to positively impact the environment, local development, biodiversity, culture - making possible the UN 2030 Agenda for Sustainable Development. Camelids fiber is one of the highest quality fibers available with an enormous potential for local development, business and employment opportunities in the rural areas.

For this, we are creating camelids clusters creating shared value: to connect camelids fiber producers, local SME businesses, and institutions to work together on improving quantity and quality of the final product, access to national and international markets, as well as coordinating strategies, policies, and access to credits and financial instruments. More, these clusters include workshops and capacity building for young people in the rural areas to train them to work with camelids value chain. Led by locals, topics covered in capacity building are entrepreneurship as well as practical matters of camelids herding: shearing, nutrition.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

Impact of our work to date:
-7500 artisans trained
-30 rural area workshops to train the future artisans
- Program for international designers for mutual learning and skill sharing
- collaboration with 21 universities, and with more than 200 organizations
- 150 forums/meetings/webinars organised
- 10 international events in the UN
- 800 kilos of camelids fiber used for producing the garments annually
- 1500 products produced in the first year, today producing 4000 products annually
- International clientele, a boutique in Paris, showroom in Buenos Aires, online store in Europe, Argentina and USA.

Improvement of: traditional skills, capacities, proud and identity, positive future prospective for young people, employment and business opportunities, local income, capacities to create local businesses.

Environment: educating and promoting sustainable fashion. Maintaining traditional, sustainable camelids herding practices with positive impact on the environment.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

The activities are financed mainly with sales generated, and participation to national and international patronage programs. Ensuring financial sustainability long term includes collaborating with different actors from government to business, such as Ashoka Nestle Creating Shared Value Prize, and funds set for long-term programmes. Also, we are constantly looking for new ways to finance the activities - such as the Social Impact Bonds.

2. Grants 10%; 3. Corporate contributions 10%; 4. Earned income 60%; 5. Other 20%.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Our unique value proposition comprises of two elements: first, the double approach of social enterprise animaná and NGO Hecho por Nosotros; second, creating shared value included at the very core of this project: it is the founding principle, something that we carry with us at our every individual training, meeting and business plan – we could not see it any other way. This means for instance appreciation for skills and knowledge: understand how we can learn from each other.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

All of this came up out of a calling to contribute to a sustainable world, which I feel in my gut is the only possible world. I was born in Patagonia, surrounded by nature and sheep. That’s where you can hear the truth and wisdom of the Earth. Then, as an Economist I worked a lot investigating issues such as poverty and inequality. I learned about the importance of creating shared value. All of this gave me some sort of a push to develop this project.

Living in Patagonia and North of Argentina, traveling a lot through the Andes I have always felt a vocation in realizing that they have a treasure that is a world heritage in spite of the fact that they are living in poverty and their culture is being battered in several countries and levels. I really find that there’s a treasure there for themselves, for regional economies and the planet.
-Adriana Marina, Founder of animaná and HxN

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Ashoka page or contact

Evaluation results

5 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 40%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 40%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 0%

2 - I liked it fine but preferred others. - 20%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 0%

2. Innovation

5 - Absolutely, 100%! - 40%

4 - I feel really good about this - very promising - 60%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

3. Social and/or Environmental Impact

5 - Absolutely, 100%! - 40%

4 - I feel really good about this - very promising - 60%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

4. Financial sustainability

5 - Absolutely, 100%! - 100%

4 - I feel really good about this - very promising - 100%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

Nothing stands out! I thought it was great. - 0%

5. Potential to Scale / Replicability

5 - Absolutely, 100%! - 40%

4 - I feel really good about this - very promising - 40%

3 - This has some good elements and some areas for development - 20%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

6. Organizational Leadership

5 - Absolutely, 100%! - 80%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 20%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

7. Potential for Creating Shared Value

5 - Absolutely, 100%! - 60%

4 - I feel really good about this - very promising - 40%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

1 comment

Join the conversation:

Comment
Photo of Emily Dimiero

This is a really interesting model, and you have worked with an impressive number of artisans so far. The photos and video included in the application help to illustrate your work. I would like to better understand the model and how the NGO and business interrelate. Which organization does what? Why are there two entities, and how is each funded? I am also curious if you are measuring outcomes, such as income improvement for the artisans or total value brought back to the community as a result of sold goods.