Conscious Coffee Project (CCP)

CCP provides a transparent platform for transcontinental relationships to strengthen, lasting to (and beyond) the life of the coffee trees.

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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

HillTop Dynamic General Enterprise

Year founded

2010

Initiative stage

  • Established (the solution has passed the previous stages and demonstrated success)

Annual budget in 2017 (USD)

  • $500k - $1m

Number of beneficiaries impacted so far

  • 1,000 - 5,000

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • Cameroon

Headquarters location: City

Bamenda

Location(s) of impact

Cameroon: Boyo Division, North West Region

Website

https://cameroonboyo.com/ccp/

Facebook URL

https://www.facebook.com/CameroonBoyo/

Twitter URL

https://twitter.com/camboyocoffee

Problem: What problem is this initiative trying to address?

Before CCP, Cameroon's coffee production and export was going to existence. The reason being that coffee prices had dropped and farmers decided to cut down their coffee trees in favor for other crops like cocoa and palms. The root cause for this is the dubious trade system built around coffee markets in Cameroon.
The CCP casts away archaic systems of investments and trade, founded on greed, exploitation and colonization, and replaces them with systems founded on trust and respect for human worth and dignity.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

The Conscious Coffee Project brings together baristas, teachers, lawyers … who see value in an African farmer and who are willing to provide the financial support for revitalizing and upgrading her farm … and the farmer who accepts to offer her land and lend her farming skills to nurture young coffee plants until they becomes healthy mature trees.

The Conscious Coffee Project provides the platform for these transcontinental relationships to strengthen, lasting to (and beyond) the life of the coffee trees.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

Thanks to the CCP, more than 1000 farmers have been able to quadruple their incomes and return to their farms to plant coffee again.
The CCP projects connects coffee enthusiasts all over the world to growers in ways never before possible in Cameroon.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

So far, majority of our funding has come from Member contributions, private investments and earned incomes from sales of coffee (as Cameroon Boyo Coffee) in markets in America's, Europe and China.
The percentage of our annual budget from the difference sources can be distributed as follows:

1. Individual donations or gifts (0%)
2. Grants (10%)
3. Corporate contributions (20%)
4. Earned income (60%)
5. Member contributions (5%)
6. Other (5%)

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

The CCP strength comes from our ability to brand and sell our coffee directly abroad and also in our ability to attract persons worldwide as partners (investors) in coffee production.
The CCP casts away archaic systems of investments and trade, founded on greed, exploitation and colonization, and replaces them with systems founded on trust and respect for human worth and dignity.
Model run by cooperatives or private farmers depend tradition investment vehicles and they sell produce locally.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Matthew Foncha our founder grew up in a community where Coffee is the main cash crop on which farmers depend for their livelihood. In the late 90s when prices of coffee dropped drastically and forced farmers to cut down their trees to plant other crops, he witness first hand the devastating effect this phenomenon had on farmer many off whom he had developed relations with.
seeing the sufferings of these farmers with no one coming to their aid, he decided to quit his job as petrochemical engineer to focus on helping this farmers mine and make a happy living out of coffee trees.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Upon recommendation from others

Evaluation results

3 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 0%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 66.7%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 0%

2 - I liked it fine but preferred others. - 33.3%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 0%

2. Innovation

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 66.7%

2 - This doesn’t inspire me so much - 33.3%

1 - This entry is weak here - 0%

3. Social and/or Environmental Impact

5 - Absolutely, 100%! - 33.3%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 66.7%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

4. Financial sustainability

5 - Absolutely, 100%! - 50%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 100%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

Nothing stands out! I thought it was great. - 0%

5. Potential to Scale / Replicability

5 - Absolutely, 100%! - 33.3%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 33.3%

1 - This entry is weak here - 0%

6. Organizational Leadership

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 66.7%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

7. Potential for Creating Shared Value

5 - Absolutely, 100%! - 33.3%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 66.7%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

3 comments

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Photo of Mouhamadou Moustapha Seck

Interesting. Good luck.

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