Consommateur Responsable

Orienter les consommateurs vers un mode de consommation basé sur l'utilisation de produits qui améliorent la qualité de vie.

Photo of BENZY AGENCY
1 1

Written by

I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • French

Organization name

BENZY AGENCY

Year founded

2012

Initiative stage

  • Growth (the pilot has already launched and is starting to expand)

Annual budget in 2017 (USD)

  • $1k - $10k

Number of beneficiaries impacted so far

  • 500 - 1,000

Organization type

  • Social enterprise

Secondary Focus Area

  • Water

Headquarters location: Country

  • Morocco

Headquarters location: City

CASABLANCA

Facebook URL

https://www.facebook.com/www.benzy.ma/

Problem: What problem is this initiative trying to address?

Cette initiative apporte la solution en terme de sensibilisation des consommateurs sur les bonnes pratiques de la consommation responsable et durable basées sur l'utilisation de produits qui répondent à des besoins fondamentaux et améliorent la qualité de vie, tout en réduisant au minimum l'utilisation de ressources naturelles et de matières toxiques, ainsi que les rejets de déchets et de polluants durant le cycle de vie du produit.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

La solution consiste à mutualiser les efforts des entités pour avoir un impact plus fort.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

L'action repose sur la création des messages spécifiques en s'appuyant sur des supports de communication diversifiés et efficaces, pour toucher le maximum de consommateurs.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

2. Subventions

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

L'innovation réside dans la mutualisation des efforts en impliquant le consommateur.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Cette initiative a été déclenchée lors de notre représentation de l'association de protection du consommateur dans une manifestation organisée au marché de gros (fruits et legumes) de Casablanca, sous le thème de la protection de l'environnement.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Upon recommendation from others

Evaluation results

2 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 0%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 0%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 0%

2 - I liked it fine but preferred others. - 0%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 100%

2. Innovation

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 50%

1 - This entry is weak here - 0%

3. Social and/or Environmental Impact

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 50%

1 - This entry is weak here - 50%

4. Financial sustainability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 100%

1 - This entry is weak here - 0%

Nothing stands out! I thought it was great. - 100%

5. Potential to Scale / Replicability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 50%

1 - This entry is weak here - 0%

6. Organizational Leadership

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 100%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

7. Potential for Creating Shared Value

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 100%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

1 comment

Join the conversation:

Comment
Photo of Gerhard PRILOP

IL y a un problème de description de l'action. L'idée serait bonne et innovente mais elle n'a pas pu être bien resortie.