Earth-gency!

'The Future of Fashion': Grow your own clothes from the toxic liquid waste released by the tofu production in home factories in Indonesia.

Photo of Sanne van Oort
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Mother Jungle

Year founded

2017

Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • Less than $1k

Number of beneficiaries impacted so far

  • 1 - 10

Organization type

  • Social enterprise

Secondary Focus Area

  • Water
  • Rural development

Headquarters location: Country

  • Indonesia

Headquarters location: City

Bali-Sibang Kaja next to Green School Bali (www.greenschool.org)

Location(s) of impact

Indonesia, Bali, Canggu, Sibang Kaja
The Netherlands, Amsterdam

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

With the 'Earth-gency!' project a solution is found by growing clothing from the toxic waste released by the tofu production which is dumped into the rivers. By boiling the liquid waste with vinegar, sugar and a fertilizer and adding a bacteria after 10 days, the mixture is converted into a microbial cellulose after which it can be dried. The result is an organic material, similar in the 'look and feel' with animal leather, produced at low cost and no further residual waste. The purpose of the Earth-gency project is to convert the liquid by-product ("whey") into a bio-material that can create fashion products and reduce water pollution. In addition, the economic situation in the lower income areas is improved by offering tofu producers and employees training in the production of the material. Also, guidance will be offered in the development of the material into valuable vegan products

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

In addition to a breakthrough for animals used for leather, the production of this new form of vegan leather contributes to the cleaning of the rivers. Tofu is one of the most consumed products in Asia, and especially in Indonesia, with around 285,000 employees in 85,000 companies. Indonesia has the highest water pollution of Asia and many of the tofu factories are 'home industries' and extremely inefficient and water polluting. There are no appropriate procedures for the treatment of toxic waste, with the result that many of the toxic waste is dumped in the rivers. Tofu is made of soy and this is the third largest crop in Indonesia next to rice and corn. The demand for soy products is rising even more in the coming years which gives higher pressure on the pollution of the rivers, with a negative impact on biodiversity in the rivers. Animals in the rivers die and people become ill.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Make the production more widely available to bring the product from the Lab to the consumer

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

I grew up in a mostly man-made environment, The Netherlands. The country is well known for its advanced human intervention landscape development. I now live in Indonesia and work at Green School. There is a beautiful river behind the school, but the river is very dirty. When I researched about the reason I found out about the bad state of the rivers in Indonesia. I discovered that research and first testing and production of Soy Leather was performed by XXlab in Yogyakarta, a 'female collective focus on art, science and free technology'. In order to bring the material to the next level, the Earth-gency project is currently working on the further improvement of the quality of the material and scaling up the production to make bigger impact.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Other

Evaluation results

2 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 50%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 0%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 50%

2 - I liked it fine but preferred others. - 0%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 0%

2. Innovation

5 - Absolutely, 100%! - 50%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

3. Social and/or Environmental Impact

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

4. Financial sustainability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 100%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 100%

Nothing stands out! I thought it was great. - 0%

5. Potential to Scale / Replicability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 100%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

6. Organizational Leadership

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 50%

7. Potential for Creating Shared Value

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

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Photo of Mouhamadou Moustapha Seck

Why don't you put your financial sustainability proposal?

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