ENTERTAINMENT MEDIA FOR SOCIAL DEVELOPMENT (e-MFSD Project)

Videos/Music Production for JOBS creating in the society.

Photo of Yusuf Suleiman
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Namadina Ventures Nig LTD

Year founded

2016

Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • Less than $1k

Number of beneficiaries impacted so far

  • 1 - 10

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development
  • Nutrition

Headquarters location: Country

  • Nigeria

Headquarters location: City

Kano State. Zangon Dakata Kwajalawa Rangaza Ungoggo LGA Kano State

Location(s) of impact

Katsina State. Sabon LAyin Bajah Kafur LGA

Website

yusufsuleiman0810787@gmail.com/facebook

Facebook URL

yusufsuleiman0810787@gmail.com

Twitter URL

@Suleiman0810787

Problem: What problem is this initiative trying to address?

New data published by Nigeria's National Bureau of Statistics (NBS) pegs the unemployment rate at 14.2% in the last quarter of 2016, up from 13.9% in the preceding quarter. It's the ninth consecutive quarter that the unemployment rate in Nigeria has increased. The NBS made this known in the “Unemployment/Under-employment Report for 4th Quarter of 2016’’ made available on the bureau’s website on Tuesday in Abuja.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

The propose solution for JOBs creation in the society in this Generation can include, people with special talent should as much as possible to help government with entrepreneurship and job creation so as to reduce liability on government to provide you with jobs before and after graduation.
This can also be done through assisting young TALENT in the society to explore there idea and help other in getting job to do. Video/music production this is some of the TALENT we have now a day that most of our young and teenage have, but they can help there self and other for the benefit of that society society and government as well.
EXAMPLE;- A very teenage boy living in kano named Amir with talent of song written is very popular in Kano, Nigeria that make different music video and people are mostly inviting him for an event entertainment, this create a job for almost ten people from those who work with him, escorting him. This can help government in reducing the terrorist in the society.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

From a program from one broadcasting media in Kano state Nigeria called AREWA 24, shows that Hausa Hip hop is the most tools being use to create jobs and entrepreneurship in the society, most viewers from different ages enjoy the program as it dig up how abounded people are creative and can assist in creating jobs. Set of People benefit from Video/Music Production, Music composer this is the person with talent of music production and composing of beat for a song writers, in this studios almost three to five people will be benefit and getting income with this. Videos directors, producers set designers, costume, makeup and other people will also benefit and get income for this. Kano state government and other government agency are now looking at this specific area and are try as much as possible to see that government as well as society are benefited from those people in JOBs creating in the state. that why last week i and my team participate in a 5 days workshop organize by Kano.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

The most income will coming from people coming to make there video or music and they can be ask some set of people to Direct there videos/music form them to post on social network like YouTube to earn money online.
YouTube alone has more than 4 billion views per day, and it's the second-largest search engine, right after Google (which owns YouTube). 78 percent of people watch at least once a week and 55 percent watch every day.
I should just end the article here. Game, set, match. I win. Everyone is watching video. You need to be making ads, promos, branded entertainment, Web series, video blogs, funny viral videos, videos of your cat, your do. So somebody can also make income through posting a video/music on internet.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

In this Generation TALENT is the most article to be use in borth school and days to days life for some one to understand his blessing among society
That way some independence company Like MTN, AITEL, GLO and 9MOBILE are into this platform to help young talent know and identified there talent and used it help other people and government to sustained social welfare and job creation.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Overview. The media and entertainment industry consists of film, print, radio, and television. These segments include movies, TV shows, radio shows, news, music, newspapers, magazines, and books. ... The radio and television broadcasting industry is composed of two different types of companies.
The one thing that is consistent in the entertainment media industry is change. Each decade there seems to be a new technology that modernizes the entertainment industry at large. It is interesting how society shifts to become dependent upon the latest in entertainment media technology. As technology advances, it seems that what people consider to be a necessity also changes.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Search engine

Evaluation results

2 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 0%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 50%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 50%

2 - I liked it fine but preferred others. - 0%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 0%

2. Innovation

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

3. Social and/or Environmental Impact

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

4. Financial sustainability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 100%

3 - This has some good elements and some areas for development - 100%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

Nothing stands out! I thought it was great. - 0%

5. Potential to Scale / Replicability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

6. Organizational Leadership

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

7. Potential for Creating Shared Value

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

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