Farm to Folk - Complete Agri Value Chain through Technology enabled SmartKisaan Centre

A value chain model for Agri Commodity by using unorganised retailers, technology and brand promotion to link farmer to market.

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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Yukti Harvest Pvt Ltd

Year founded

2017

Initiative stage

  • Growth (the pilot has already launched and is starting to expand)

Annual budget in 2017 (USD)

  • $1k - $10k

Number of beneficiaries impacted so far

  • 100 - 250

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development
  • Nutrition

Headquarters location: Country

  • India

Headquarters location: City

Reg Address: Yukti Harvest Pvt Ltd, Plot No. 50, Swawlabi Nagar, Bhende Layout, Nagpur, Maharashtra – 440022

Location(s) of impact

India: Lucknow, Uttar Pradesh

Website

https://www.yuktiharvest.com/

Facebook URL

https://www.facebook.com/YuktiInd

Twitter URL

https://twitter.com/YuktiInd

Problem: What problem is this initiative trying to address?

The agricultural sector is a significant contributor to the global economy, particularly in emerging markets.
• The highly distorted and exploitative product market is the most important factor responsible for the misery of the small farmer
• Farmers typically get as little as 25% of the price that consumers finally pay – Based on research by, Ashok Gulati, a former chairman of the Agricultural Prices Commission – Govt of India

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Yukti harvest is working on market side approach on building effective value chain for agriculture commodity in India’s urban market while connecting farmer directly.

SmartKisaan Center:

 In fruit & vegetable cultivating village, we are promoting “SmartKisaan” Center, where we are collectively building a group of a farmer for common education, service and data collection related to agriculture practices.

Urban Marketing:
Major fruit & vegetable retailing in India done through an unorganized player. As per As per a study by ICRIER, almost 85% of a consumer in metro prefer to buy F & V from unorganized retailers. India’s unorganized retailer is a huge market with a unique strength to have a direct relationship with consumers.

Technology:
We are building SmartKisaan app which would be run through our SK Center and by providing accurate information and services to farmers.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

We are presently working with 200+ farmers from last two years and promoted 2 SmartKisaan centres in rural Lucknow. We also launched our Agri brand called "Onion+" and generated more than INR 1 million revenue in last 4 months. Our operations results in reduction agri wastage from 40% to 5-10% which had a positive environmental & ecological impact. Incoming one year, we want to strengthen our prototype with promoting total 6 SmartKisaan Center and having direct impacting on 900+ farmer family. In a long-term, down the line three years, we wish to empower half million marginal farmers, process daily 1000 tones agri produce, having a presence in 15 leading Indian cities and impact 2.5 million population.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

The primary source of income would be selling branded vegetable through retail channels. We have started our operation in Lucknow from last one year and launched our retail vegetable brand called “Onion+” in the month of May 2017. Presently having a daily sale of more than 1 tone vegetable, a retail partnership with 20+ retailers and daily revenue of INR 20,000/- as on date.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

A unique predictable market channel which connects farmers with the consumer in most efficient way.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

I come from agriculture family and see it from a very close eye. Being part of a trade of Onion from my village to the big market in Ahmedabad Gujarat, I have seen huge disparities among what consumer pays and what farmers get. Not getting right price result in many financial & social crisis in the entire agri sector. India having more than 500 million people depends on agriculture and Growth in the agriculture sector is two to four times more effective in raising incomes among the poorest compared to other sectors. My personal background and rural development experience convinced me to work on a farm to folk market.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Social media

Evaluation results

3 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 33.3%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 33.3%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 0%

2 - I liked it fine but preferred others. - 33.3%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 0%

2. Innovation

5 - Absolutely, 100%! - 66.7%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 33.3%

1 - This entry is weak here - 0%

3. Social and/or Environmental Impact

5 - Absolutely, 100%! - 66.7%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

4. Financial sustainability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 100%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 50%

1 - This entry is weak here - 0%

Nothing stands out! I thought it was great. - 0%

5. Potential to Scale / Replicability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 66.7%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

6. Organizational Leadership

5 - Absolutely, 100%! - 33.3%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

7. Potential for Creating Shared Value

5 - Absolutely, 100%! - 66.7%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

1 comment

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Photo of Mouhamadou Moustapha

Interesting initiative.