Healthy Junior chef

contribute in building a culture of change for the better among children through promoting awareness of healthy eating.

Photo of Leena Irshaid
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Written by

I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Renas Women Cooperative Association

Year founded


Initiative stage

  • Established (the solution has passed the previous stages and demonstrated success)

Annual budget in 2017 (USD)

  • $10k - $50k

Number of beneficiaries impacted so far

  • 250 - 500

Organization type

  • Social enterprise

Secondary Focus Area

  • Water
  • Rural development

Headquarters location: Country

  • Jordan

Headquarters location: City


Location(s) of impact

Al-Salt, Wady Al-Salt, Tabaa


Facebook URL

Problem: What problem is this initiative trying to address?

Jordan, suffers from malnutrition problems resulting from the lack of a number of nutrients in the daily diet of people. Iron deficiency, blood anemia, vitamin A deficiency and thyroid diseases. the reason for the problem stated above remains the change of Jordanians’ dietary patterns and transferring from traditional food to pre-cooked and quick meals. As for children, sweets, candies, chips and sodas became the trend. Awaareness of a connection between low value fod and disease is missed specially betwwen childrens

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

good food for healthy life was the main idea for our project which focus on awareness between school students of the age 9-11 years. In order to encourage participation of the students with the project activities it take a line of awareness followed by competition to be a healthy junior chef. by which the students need to participate in the 6 training sections to be eligible to inter the competition. the competition was about preparing healthy school meal which the students must prepare it by himself and from home material. in addition, students was encouraged to use tradition foods and products since Al-Salt is consider as agricultural city and surrounded with rural area, they produce olive, grapes, figs and a lot of vegetables which also preserved in home as dry fruits, dry fig, raisins, malban, Almonds, walnuts and dates or processed as jam and pickled. so we try to encourage students to add such material to their daily lunch boxes. students were trained on healthy practices

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

Our project focus in changing the mentality of the children to adopt the healthy behavior, starting with choosing the good habits , good social life and good food. our slogan was: Our life is Our choice.At the end of phase 1 of the project we get a good impact between the trained students themself. Almost of the students (350) change their feeding hapitates to the most healthy food. They reduce the chips and sweets.They bring home made sandwiches in addition to fruits. 50% of the schools which get the training adopt changing the school canteen contents to healthy one and provides students with fresh fruits and dry fruits, dry fig, raisins, malban, Almonds, walnuts and dates with cost price only to incorage them. although our project time was short but 10% of the participated students who was suffering from opesity get reduction in their weight after adopting the healthy food. shange making can be easily when child belive in the concept and so we touch this at the end of our project.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

Actually we get a financial support for this part of the project from cis program which was funded by USAID (42000 $) and we have a cost chare of 9%. to go farther n this project we are preparing now a Feasibility study to have a mobile training kitchen which is prepared to train students inside it for preparing healthy food. such a bus can also be used for preparing festivals and parties for children and open days with focusing on healthy food concepts. we can share some of the cost for the mobile kitchen but we need such a partner to support the rest. After that the earned income of parties, birthdays and open days which can be easily done by targeting privet schools in Amman ( capital) we can cover the awareness sections in poverty and low income area for school or kindergarn children

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

participating the students in design making and in preparing the healthy meal. also encourage them to participate in home for preparing their lunch box and using traditional food and deserts Since we are agricultural women association and one of our goals is to fight poverty and unemployment we tray also by such a project opening the field for unemployment graduated women engineer specially in field of nutrition to get a chance in participating in awareness project and open the field for them.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

We are a women association and we try to participate in solving problems that face our society. we try to find a solution for poverty, unemployment and providing people with good practices for good life. once a day one of our team member face vitamin A deficiency symptom with her sun. she tray to give hem supplement but the doctor refused. He orders her to use fresh vegetables and cereals. but her boy refuse to change his feeding attitude. and so, she talked to her sun teacher to participate hem in school activities deals with preparing good food, she found a change in her sun attitude and he tray to do what he learned in the home, he prepared salad, carrot cake, fruit juice as he learned in the school, and he was proud of what he prepared, within 2 months the symptoms on his skin disappeared. this event encourages us to work directly with students and tray to change their habits

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Social media

Evaluation results

8 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 71.4%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 28.6%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 0%

2 - I liked it fine but preferred others. - 0%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 0%

2. Innovation

5 - Absolutely, 100%! - 50%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

3. Social and/or Environmental Impact

5 - Absolutely, 100%! - 50%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

4. Financial sustainability

5 - Absolutely, 100%! - 75%

4 - I feel really good about this - very promising - 100%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

Nothing stands out! I thought it was great. - 0%

5. Potential to Scale / Replicability

5 - Absolutely, 100%! - 50%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

6. Organizational Leadership

5 - Absolutely, 100%! - 50%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

7. Potential for Creating Shared Value

5 - Absolutely, 100%! - 62.5%

4 - I feel really good about this - very promising - 37.5%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

Attachments (1)


Breakfast poster, one of 20 different posters that is used as training metrial during the project.


Join the conversation:

Photo of Ilta Paavolainen

Yaa..right your work is amazing!!

Photo of Da'ed Dabbas

This is a very important project, if its theme is applied all over the schools we will enhance the childern choices towards healthy food, thus being more healthy and more aware to healthy practices. They will change their life style and transform this experience to their families and friends. Hope you will be the best changemaker.

Photo of Leena Irshaid

Yes eng. Da'ed.. we will work with all our effort to spread the penefit of this project to more schools and more childrens. It is one of our responsibilities to next generation. We hope any person can support this gole to be involved with us to widen our target..

Photo of David Strelneck

Perhaps useful or interesting, in some of the other schools in our team, we have seen how challenging students with both the raising and the financial sustainability of a school garden connects them (and their communities!) to the science and the business opportunities around stewarding the full land-to-people-to-land nutrient cycle.

Photo of Leena Irshaid

We adopted the slogan.. since for development :) ..

Photo of David Strelneck

Thank you for sharing your insights. Well done! One of the school innovators in our team (in India) launched their enterprise by organizing cooking competitions involving chefs, students, and school administrators; and another (in Zambia) staged a traditional foods cooking competition to help launch a very large nutritional food and farming network. With these insights, the students of a Native American school we work with in the USA have also decided to conduct a traditional foods cooking competition.

These are some of the insights we are proposing to combine into a single kit of resources and examples to then distribute much more widely around the world. We hope we can remain in contact with you as this proceeds.

Photo of Leena Irshaid

Mr. DAVID.. we tray to connect during this phase with Royal academy of culinary art in jordan in addition to connection with Agriculture engineer association to have a conpleat model for planting and oreparing healthy food.but there was some logestical issue affect the application period of the project so we postpond the idea for second phase. we appreciate your interest alot and hope to have a chance to be part of your global working group.

Photo of Natalia Palacios Rojas

Very nice and useful project. Starting with kids we can have more impact in society! Are you including traditional cooking?
All the best!

Photo of Leena Irshaid

Yes Dear Natalia...we are actually focus on using traditional meals in addition to tradition prepared food like dry fruits and dates since it is already present in our target group home. We start with schools located in rural area where every home has a garden. We encourage the students to pick some of thiere home garden fruits and vegetables and pring it to school with them.. actually we tray to add school garden establishment in this phase but due to time limitation we delay it to next phase.
Thanks for your nice encouragable words

Photo of Shirley

Your project is very laudable. We are doing something similar in my project ot encourage healthy eating among children from growing the vegetables to consumption. I would like to learn more form your project so that I can improve our project. We could also share some of our activities with you.

Thank you.

Photo of Leena Irshaid

Dear Shirley.. Thanks for your comment...sure we appreciate any cooperation to spread the benefit of our project. can you give me a hints about your project and some details then we can support you with any farther information or training material that you can use it. by the way we start from training manual for FAO and translate some of its chapter that is related to our project to Arabic and then we designed training material  incorporation with local community culture and children requirement's.

Photo of Shirley

Yes. Thank you Leena. Our initiative is Nutri-Garden-2-Fork, organised for children between 8 - 11years during the long vacation of schools in Nigeria (5 weeks). The goal is to influence healthy eating by teaching them to grow local green leafy vegetables and learn how to prepare them in their favourite meals. Having a competition for preparing healthy meals is a really fantastic idea to incorporate in future programmes.
You can visit our submission for the CSV to also see our activities in pictures. Also evaluate us.

Thank you.

Photo of Ahmad Samouh

This is avery important project to raise awareness among our children . The team spirit us so amazing specially Dr. Leena Irshaid.
Wish you all the best..

Photo of Leena Irshaid

Mr.Samouh was the FHI 360 finnacial audetor.we learn alot from working with him. His note is valuable for us as a team.Thanks for all your effort and support.

Photo of Ala Abuhilal

Very fruitful project,
All the best Dr. Lina

Photo of Leena Irshaid

Thanks a lot Mr. Ala, your words are incorrigible for us to do more work in this issue. would you please tell us which part you think gave the project its value?

Photo of The Eye Newspaper

Great idea that can change lives in communities

Photo of Leena Irshaid

Thanks a lot for your comment. actually we are believe in changing the mentality and behavior of the next generation by targeting the children. The challenge was how to attract the children to such a change in a way that he or she after finishing the champion will be proud while talking about the healthy food idea. we have a good and incorrigible positive feed back about phase one and we hope that we get the support to continue for next phases. for example today one of the school principles in participating school (Wadi Al-Salt) contact us to start provide her school canteen with dates, almond, walnut, raisins and dry apricot as small package to replace gums and sweets in the canteen.  thank you again.

Photo of Abeer Osaily

very important project hope to continue and Applied widely Dr. Lina

Photo of Leena Irshaid

Thanks Dear Aberg, actually this is the first phase by which we tray to examine the validity of our model and to monitor and evaluate all its steps. we find at the end of the project that we achieved our goals either that is directed to direct the children to healthy food or the school principles to take more care of school's canteen. on the other hand we open the chance for agricultural engineer women who is specialized in nutrition to participate in new type of job which is training. Since phase one was funded as a non profit project according to funding agency (USAID) we did not apply the part that deals with selling the food for children. we hope that we can prepare the training bus and join the training with a profit project  to maintain the benefit for all students.

Photo of Leena Irshaid

if you please elaborate ; which part of the project you find it more attractive?

Photo of

the first phase of the project was enjoyable, and we influenced the children also we were influenced by them,,

Photo of Leena Irshaid

Thanks a lot for your participation in the training you with other trainers compleat the shiney buzzel of the H J C project...

Photo of Balqees Ahid Alhyari

important project worthy of continuity, support, fun, useful, must be essential in schools ..

Photo of Leena Irshaid

Yes has a valuable goals and good is the real results of a good team action..

Photo of Hashem Irshaid

Very successful and fruitful project

Photo of Leena Irshaid

Thanks alot..