Just Peachy Salsa: Feeding Communities, Helping Farmers, Saving the Environment

Local farmers, Food Bank of South Jersey and Campbell Soup take unused peaches to make delicious salsa; retail sales support people in need.

Photo of Food Bank of South Jersey
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Food Bank of South Jersey

Year founded

1985

Initiative stage

  • Established (the solution has passed the previous stages and demonstrated success)

Annual budget in 2017 (USD)

  • $10k - $50k

Number of beneficiaries impacted so far

  • 50,000 - 100,000

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • United States of America

Headquarters location: City

Pennsauken

Location(s) of impact

United States: Pennsauken, NJ
United States: Camden, NJ; Burlington, NJ; Woodbury, NJ

Website

http://www.foodbanksj.org/justpeachy

Problem: What problem is this initiative trying to address?

There are several problems we are addressing. First, we are saving farmers tens of thousands of dollars as they would normally have to dispose of these perfectly good unused peaches as overages. Next, we are saving the environment so that these peaches do not have to go unnecessarily into the landfill. Lastly, we are helping families in need as we sell the product in retail stores generating revenue for our human services programming.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

We take the unused peaches farmers produce and make a delicious, shelf-stable product from it. Working families help us prepare the peaches by pitting and peeling the product. Campbell Soup workers spend hours volunteering to jar and prepare the product for retail. This idea is more than promising, it is proven. We have sold the product for five years now, any profits we have made go directly back to serve people in need through our human services programming. The most promising aspect of the entire process is having working families, struggling farmers, and philanthropic company employees working with food bank to bring the product to store shelves, save the environment, and help support our work to feed people in need throughout the region we serve.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

We have been able to save more than a half million of peaches from going into the landfill, thus saving more than a substantial accumulation of methane gas from gathering in those places. We have saved farmers more than nearly more than $400,000 in disposal fees that would have had to be paid for these perfectly good peaches to be taken to the landfill. We have provided an opportunity for Campbell Soup to donate thousands of volunteer hours. We have generated more than $100,000 in product revenue and an additional $200,000 in grant/award funding for this product. This has all gone back into our core business of feeding families in need. We feed nearly 200,000 children, seniors, and individuals as well as provide nutrition education.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

We have raised enough earned income to sustain the program by itself. We add to that grants and corporate contributions to ensure the stability of the program, now in its fifth year of production.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

This project uniquely relies on a Fortune 500 company, non-profit, and unused product from farmers.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

When Val Traore, President & CEO of the Food Bank of South Jersey, found out that peaches that were unused by farmers were being thrown away, she immediately wanted to claim them for beneficiaries who were served by our network of 250 pantries. When she found that there were simply too many peaches to be distributed throughout the region (which needed to be done quickly because it is product), she approached Campbell Soup about what they could do to help preserve the peaches. Campbell came up with a recipe, and Just Peachy Salsa was born!

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Participated in previous CSV Prize competitions

Evaluation results

2 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 0%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 100%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 0%

2 - I liked it fine but preferred others. - 0%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 0%

2. Innovation

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 100%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

3. Social and/or Environmental Impact

5 - Absolutely, 100%! - 50%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

4. Financial sustainability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 100%

3 - This has some good elements and some areas for development - 100%

2 - This doesn’t inspire me so much - 100%

1 - This entry is weak here - 0%

Nothing stands out! I thought it was great. - 0%

5. Potential to Scale / Replicability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 50%

1 - This entry is weak here - 0%

6. Organizational Leadership

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

7. Potential for Creating Shared Value

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 100%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

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