Ocean In Motion

- Relocating the Ocean from the coastal areas to inlands - Created system that simulates good condition for breeding fish 'Sardines'

Photo of Menzi Mahlobo
3 4

Written by

I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Systemdex

Year founded

2016

Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • Less than $1k

Number of beneficiaries impacted so far

  • 1 - 10

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • South Africa

Headquarters location: City

Johannesburg

Location(s) of impact

Sophiatown

Website

N/a

Facebook URL

https://www.facebook.com/ChivasRegalSA/videos/1533818686631811/

Twitter URL

Menzi Mahlobo

Problem: What problem is this initiative trying to address?

- The number of Fish we are consuming far exceeds the supply that is available on the ocean - Over-fishing - Because of the Climate changes, fish is growing enough to feed the nation - The government has impossed quotas on the ocean in the effort to protect nature - But this has further affected the supply of fish

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

- As the solution to this problem, we have decided to relocate the ocean - We have created a system that simulates the ocean conditions so that an ocean fish can be breed and sourced inland, not come from the Ocean - Our system is meant to breed Sardines and Pilchard - Our system runs on Solar - Sources water from the borehole - And it can be based anywhere even in the desert for as long as there is an access to borehole water

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

- Instead of Fish coming all the way from the coastal areas, it is breed - The price of Sardines becomes affordable because it's being breed around the corner and not imported or sourced in the distanced coastal areas - The inhabitants from the coastal areas do not have to relocate to the coastal areas to access employment that has to do with the Fishing activities - Our invention achieves food security

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

- Self sustainability: After the breeding, Sardines then Agroprocessed into a Olive oil

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

- Our invention gives and does not take away from nature - The Sardines from our system, is free of any pollution - The size, quality and rate of growth for the Fish growing in our system can be controlled - The recent drought has increased the price of meat and few household are affording - White meat especially Fish is high in Omega3 & 6 proteins - Instead of Importing fish....we breed it

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

- After the government had impossed quotas on the ocean - My grandfather who was a fisherman was left without employment and as a results he could not afford to provide for us as the family - A similar thing was happening in some of the families who were reliance to the Fishing activities

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Social media

Evaluation results

3 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 0%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 33.3%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 33.3%

2 - I liked it fine but preferred others. - 33.3%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 0%

2. Innovation

5 - Absolutely, 100%! - 33.3%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 33.3%

3. Social and/or Environmental Impact

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 33.3%

1 - This entry is weak here - 0%

4. Financial sustainability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 100%

2 - This doesn’t inspire me so much - 100%

1 - This entry is weak here - 100%

Nothing stands out! I thought it was great. - 0%

5. Potential to Scale / Replicability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 33.3%

1 - This entry is weak here - 0%

6. Organizational Leadership

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 33.3%

1 - This entry is weak here - 0%

7. Potential for Creating Shared Value

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 66.7%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

3 comments

Join the conversation:

Comment
Photo of Francisco Darrell

You have to remember about ecology. I recently read the notes https://fisherinfo.com/best-handheld-gps-for-fishing/ of the angler and realized that the fishermen and their ways of earning do not coincide with the productivity of the islands in the Pacific Ocean. We must take into account the population level

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