Projeto: "Lagoa do Marruaz"

Projeto rural e social cujas finalidades são: valorizar o trabalho do homem do campo através da compra e venda em rede social comunitária.

Photo of Simone Cruz
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • Portuguese

Organization name

Familia C. E. Santo

Year founded

2017

Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • Less than $1k

Number of beneficiaries impacted so far

  • 1 - 10

Organization type

  • Social enterprise

Secondary Focus Area

  • Nutrition

Headquarters location: Country

  • Brazil

Headquarters location: City

Espinosa/MG está localizada ao norte de Minas Gerais e divisa com a Bahia. Região seca e de povo sofrido e trabalhador.

Location(s) of impact

Localidade de Lagoa do Marruaz em Espinosa/Mg

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

Aumento de renda familiar e interação e integração social.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

1 e 4.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

O uso do celular e da internet como mídia de interatividade e integração para socialização e compra e venda de produtos do campo.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Temos um sitio na lagoa do Marruaz e geralmente necessitamos suprir as necessidades de comida, bebidas e produtos do campo. Para não ter que retornar a cidade, utilizaremos um grupo em rede social para divulgação, compra e venda de produtos do campo.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Social media

Evaluation results

3 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 0%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 33.3%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 33.3%

2 - I liked it fine but preferred others. - 33.3%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 0%

2. Innovation

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 100%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

3. Social and/or Environmental Impact

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 33.3%

4. Financial sustainability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 100%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 100%

1 - This entry is weak here - 100%

Nothing stands out! I thought it was great. - 0%

5. Potential to Scale / Replicability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 66.7%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

6. Organizational Leadership

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 33.3%

7. Potential for Creating Shared Value

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 33.3%

2 comments

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Photo of Agustinho Azevêdo

Olá Simone tudo bem: Inicialmente parabéns pela iniciativa e espero que fortaleça sua ação para que ele possa gerar de maneira sustentável um valor compartilhado em sua localidade de atuação. Sugiro que você detalhe melhor o impacto e a sustentabilidade financeira da sua proposta. Na oportunidade convido para conhecer e avaliar colaborativamente conhecer o nosso projeto Educando para Nutrir: https://network.changemakers.com/challenge/creatingsharedvalue/entry/projeto-educando-para-nutrir.

Um forte abraço.

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