Solving Africa's hunger and unemployment crises through sustainable and high-tech agriculture.

Groital is focused sustainable and technologically driven farming practices in the cultivation of pineapples and vegetables in rural Ghana.

Photo of Joshua Ayinbora
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Groital Company Limited

Year founded

2014

Initiative stage

  • Growth (the pilot has already launched and is starting to expand)

Annual budget in 2017 (USD)

  • $50k - $100k

Number of beneficiaries impacted so far

  • 250 - 500

Organization type

  • For-profit

Secondary Focus Area

  • Rural development
  • Nutrition

Headquarters location: Country

  • Ghana

Headquarters location: City

Eastern Region, Ghana.

Location(s) of impact

Ghana: Greater Accra region, Upper East Region, and Eastern Region

Website

http://www.groital.com/

Facebook URL

https://www.facebook.com/Groital/?ref=bookmarks

Twitter URL

https://twitter.com/GroitalFarms

Problem: What problem is this initiative trying to address?

Typical African diets lack fruits, vegetables and essential low protein sources such as mushrooms hence elevating malnutrition and in some cases obesity among children and some adults. Unemployment is also a critical issue in rural Ghana causing most youth to migrate to urban areas,. Fruit and vegetable processing companies as well as retail shops in Ghana are unable to source quality fruits and vegetables locally and hence rely on imports.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Groital focuses on the cultivation of fruits, vegetables and mushrooms using sustainable practices such as solar energy for irrigation and greenhouse technology among others. These technologies help produce highest standards of fruits, vegetables and mushrooms for our consumers. Our choice of products is to help provide balanced diets for average Africans while supplementing imports and creating employment for rural youth and women. Mushrooms are a key supplement to high fat protein sources such as meat and eggs.
Groital relies on the most effective irrigation techniques powered solar energy for irrigating crops to ensure constant availability throughout the year, with greenhouse technology we are able to produce quality vegetables without the use of pesticides hence allowing a balanced ecosystem while producing quality farm products.
Due to the quality of our products, Groital has secured a 3 year sales contract with Swiss company in Ghana. We also sell all our products locally .

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

As a result of the solar powered water pump we used, we currently save the planet 5.4 metric tonnes of CO2 anually. We currently provide employment to 10 full time youth, and 15 part time staff 50% of whom are women. As part of CSR project, we currently provide free potable water to a community living near our farm. This community used to depend on a stream for water. Records shows that about 40% of Ghanaian lack potable water.
We currently share our water with 2 other neighboring small holder farmers season for free, with this initiative these 2 farmers are able to produce in the dry season which would have been challenging without our intervention.
We supply our fruits to a Swiss fruit processing company located in Ghana, that processes and sells dried fruits to mainly to Europe hence impacting millions of consumers around the globe.
Groital is also provides free training to youth who are interested in agriculture. For the past 3 years about 100 youth men and woman were trained

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

About 80% Groital's financial sustainability is from revenue generated from sale of produce, and remaining 20% is from donations and gifts. To ensure our financial sustainability in the long term the company is looking into expanding operations to meet up with demand. At the moment we are only able to meet about 10% to 20% of demand, depending on the season and product.
Our long term financial sustainability relies on the cultivation of fast growing, high demand products such as mushrooms. Waste from the mushroom serve as compost to the remaining farm. This reduces cost of fertilizers by 30 to 40%.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Easily accessible, consistently available and sustainably grown, high quality fruits and vegetables.

Groital's unique selling point is with the technology we employ in farming. We the quality of our produce from planting to harvest. We close monitor soil fertilizer using sensors and optimizing the application of fertilizers. Groital is managed by a team of young graduates with a strong passion of delivery best quality crops.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

After graduating with an Masters Degree in engineering from the UK, and deciding what to do with my life. I chanced on the World Bank report from Africa 2012, which highlighted that Africa's greatest potential is in Agriculture. This got me thinking and I decided to dig deeper to find out more about the sector, I ended up reading more about agribusiness in several publications include CTA, Africa Economic Output. I realized Africa had a massive potential in area of agric, with up to 60% of arable land, conducive climate and available workforce coupled with massive demand for food.
I returned home (Ghana) immediately and engaged into 6 months of research and teamed with a couple of friends and Groital was started.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Nestlé page or contact

Evaluation results

3 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 33.3%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 66.7%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 0%

2 - I liked it fine but preferred others. - 0%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 0%

2. Innovation

5 - Absolutely, 100%! - 33.3%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

3. Social and/or Environmental Impact

5 - Absolutely, 100%! - 33.3%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

4. Financial sustainability

5 - Absolutely, 100%! - 100%

4 - I feel really good about this - very promising - 100%

3 - This has some good elements and some areas for development - 100%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

Nothing stands out! I thought it was great. - 0%

5. Potential to Scale / Replicability

5 - Absolutely, 100%! - 33.3%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

6. Organizational Leadership

5 - Absolutely, 100%! - 33.3%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 66.7%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

7. Potential for Creating Shared Value

5 - Absolutely, 100%! - 33.3%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

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Photo of Joseph

Quite great and with young/talented corps of leaders, the project can go far. With a great demand, efforts must be put in to expand operations. Keep up with the good work.

Photo of Joshua Ayinbora

Thank you Joseph. We are poised to make a positive change in Agriculture

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