iKure's nutrition and supply chain management app. for last mile community

Regular tracking and monitoring tool for effective nutrition and supply chain management in last mile community.

Photo of Sujay Santra
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

iKure Techsoft Pvt. Ltd.

Year founded

2010

Initiative stage

  • Scaling (the solution has passed the previous stages and is growing its impact on a regional or global scale)

Annual budget in 2017 (USD)

  • $500k - $1m

Number of beneficiaries impacted so far

  • More than 100,000

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • India

Headquarters location: City

Kolkata, West Bengal

Location(s) of impact

India: Karnataka, Uttar Pradesh,West Bengal, Jharkhand

Website

http://ikuretechsoft.com/

Facebook URL

https://www.facebook.com/ikureindia/

Twitter URL

https://twitter.com/ikuretechsoft?lang=en

Problem: What problem is this initiative trying to address?

Nutrition plays a major role in mother and child health. Poor maternal nutrition status has been related to adverse birth outcomes causing deaths and disability.Globally, nutritional deficiency and imbalance in food intake is responsible for 35% of the disease burden in children of less than 5 years and 11 percent of global disease burden, which translates to 3.5 million maternal and child deaths caused due to undernutrition.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Our beneficiaries provided with QR code encrypted digitized health cards gets registered with iKure Community health workers.The CHWs carrying smart phone loaded with the app. monitors and screen nutrition in-take, and tracks iron, iodine and vitamin deficiencies. Based on the health data captured on WHIMS portal and inputs from nutritionists/dieticians,CHWs counsel for dietary needs and modifications with various means of preparing nutritious food produced locally. For mothers with low BMI, CHWs supply Nutritional Supplements that are monitored through Supply Chain Management App.specifically designed for the purpose. This app. has utility to demonstrate videos related to nutrition and health in local languages and capacity to store data offline to provide internal triggers and alerts for immediate medical intervention. This project will also include capacity building of frontline workers through systematic training module.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

iKure has hybrid health delivery model with unique combination of healthcare and technology.
It has impacted 3 lakh population till date and has been actively involved in monitoring and evaluation of consumption of the provided nutrition supplements. Through the awareness program using technology platform there has been a significant increase in the health seeking behavior of the community. Advocacy by the community health workers towards breastfeeding, timely initiating of complimentary feeding, dietary diversity, sanitation and hygiene has a cumulative impact on the lives of targeted community. The captured data is also utilized to design policies and trends. iKure has been involved in providing healthcare services using point of care devices to detect nutritional deficiency in individual. iKure's interactive tool also identifies early symptoms and patterns concerning developmental delays among infants which can be further referred to specialist.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

Corporate Contribution : 15 %
Research: 30 %
Grants : 7 %
Earned Income : 32 %
Investments : 20 %

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Unlike other organisations, iKure has access to wide network of customer base in difficult-to-reach remote terrains.Its low-cost technology innovation has the ability to connect patients even in places with disruptive supply of electricity and internet. Its sustainable healthcare model makes it easily replicable.iKure is well placed to bring these interventions to those in need and provide community based platform for through improved careseeking and better linkages.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

During one of the baseline surveys in Haveri, Karnataka our project coordinator shared a shocking incident. The survey reported, pregnant women in the region were found to be highly anaemic.When intervened by our HWs, a pregnant women once revealed not taking any green vegetables fearing her child will bear a big head. Further as she complained of fatigue, she was advised by her fellow mate to eat less. Thus, she ate one-meal a day and worked in the field as daily wage earner. This revelation gave us an understanding that nutrition monitoring and screening is critical for effective mother and child intervention and major investment made towards addressing the gap in last mile has failed to scale up.iKure together with its supply side of healthcare services adopts Communication for behaviour approach to combat the nutritional needs and deficiencies in infants and pregnant women.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Ashoka page or contact

Evaluation results

3 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 0%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 66.7%

3 - I think the idea is great, but it needs some work before it moves onto the next round. - 0%

2 - I liked it fine but preferred others. - 33.3%

1 - It didn’t make my heart beat faster. Needs significant revisions. - 0%

2. Innovation

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 66.7%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

3. Social and/or Environmental Impact

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 66.7%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

4. Financial sustainability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 100%

3 - This has some good elements and some areas for development - 50%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

Nothing stands out! I thought it was great. - 0%

5. Potential to Scale / Replicability

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 66.7%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

6. Organizational Leadership

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 66.7%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

7. Potential for Creating Shared Value

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 66.7%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

2 comments

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Comment
Photo of Bryan Raveen

Dear Sujay Santra,

I just went through your application and really liked your idea. Your project is a needed initiative for vulnerable communities. The idea in this project is very original and your effort is very genuine. Keep up the good work.

May I request some of your time to also evaluate the initiative constructed by our team because it lies in page three and up to now poor attention was received. To find the application, you will have to Select ‘‘PHASE> Prize entry’’. On the right section of page, under the heading ‘‘FOCUS AREAS’’ click on "WATER". Go to Page 3> Click "Evaluate" on application titled "Turning the tables for Temiar tribe of Malaysia". I would also appreciate if you either applaud us or leave a comment on our page if you deem us worthy.

Thank you very much.

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