Adonis valley a rural Landmark from Lebanon

A V operates in Fatri village & collaborates with farmers & women coops in several Lebanese remote areas to produce organic local pantries.

Photo of fady
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Adonis valley

Year founded

2010

Initiative stage

  • Established (the solution has passed the previous stages and demonstrated success)

Annual budget in 2017 (USD)

  • $100k - $250k

Number of beneficiaries impacted so far

  • 10 - 50

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • Lebanon

Headquarters location: City

It is located in Fatri a remote village of Byblos district laying on the Shores of the historical valley of Adonis.

Location(s) of impact

Village A : Fatri. B: Aarsal. C: Hermel. D: Bent jbeil. E: Sannine. F: Aackar.

Website

http://www.adonisvalley.com
also present on face book and insta as adonis valley

Facebook URL

https://www.facebook.com/AdonisValley/

Problem: What problem is this initiative trying to address?

Centralization in Lebanon is creating lot of pressure on the country in the level of Pollution and traffic. I believe that we can always make profitable business out of the city and by promoting rural development on all levels.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Promoting and seriously applying rural development in a sustainable way is core principles of our concept. we grow and process agrilutiral products into innovative pantry. We practice certified organic food, in a premises that is a Green building (zero waste and zero energy through photovoltaeic panels. Part of our supplies are provided by farmers/women coop in several remote areas of Lebanon.
Therefore the solution comes on 4levels:
1/Sustainable organic farming
2/Minimizing CO2 print by adopting the Green building initiative
3/Promoting rural tourism
4/Net working with other farmers and women coop.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

1/ Organic farming: 50 tons of tomato, 6 Tons apples, 5 tons fruits, 1 Ton herbs, 4 tons vegetables..., are produces per year without the use of any chemicals.
2/ Green building: 100 cubic meter of waste water per month is recycled from the factory to irrigate the garden. Fuel consumption is reduced from 8 tons to 4. Government electricity (depending on fuel) is reduced to zero by installing the solar panels.
3/ In collaborations with the Municipality and 2 other NGO we are implementing an Eco/Agro touristic project in the village, number of direct beneficiaries not less then 40.
4/ Through past years Adonis valley has been sharing its profit with at least 30 suppliers: farmers and Women coop.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

95 % of our financial support comes from private Bank loans. 5 % comes from donations like USAID...
The reputation of AV organic food in the Lebanese market is very strong and insuring steady sales despite all the national and regional challenges of the Middle east.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Linking organic farming with fair trading, tourism, green building, through innovative pantries.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

The BEES showed me the way. The first product we made was honey, in order to insure such a quality production the environment should stay clean, and that s where all started with Aha. Therefore we couldn't grow our vegetables in a conventional way and tailored partnerships based and ethics and transparency.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Social media

1 comment

Join the conversation:

Comment
Photo of Stephanie

Dear Fady,
Congratulations for your project! It is great to hear about an initiative promoting access to organic foods and support to organic farmers and women coops in Lebanon. It seems to be a very powerful collaboration. Congratulations also for carrying all your activities in a green building.
I was particularly curious to learn more about the relation with the women coops, are they farmer women coops? Or the coops work processing the food from rural areas?
In addition to that, I also missed more information about the impact of the innitiative in rural development: you mention that you share your profits with at least 30 farmers and women coops, what is the impact this has had in these farmers' and women's lives? Also, the eco/agro touristic project is still in the idea stage, right? If so, when is it going to be implemented?
Your entry would also be even stronger if you described the problem you are adressing in a more focused way, providing some key data ( for example, instead of mentioning that co2 emissions are an issue in rural areas, providensome data on the emissions and its negative impact). It would also be powerful to specify what problem you contribute to solve by working with farmers in remote areas and women coops.
one last advice is to describe your financial sustainability plan in more detail. You mention sources of income, but no necessarioy how you will maintain the finacial flow.
Congratulations once again, Fady, and good luck with your great work!