Afri SME Hub
AfriSMEHub creates trading opportunities and access to new markets for artisans from disadvantaged communities
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Afri SME Hub
Start-Up (a pilot that has just started operating)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Headquarters location: Country
Headquarters location: City
Location(s) of impact
Nigeria: Kaduna, Kano, Kastina
Problem: What problem is this initiative trying to address?
• Poor business management.
• Low patronage experience by artisans due to; Low quality and archaic products; most artisan lack the design skills and market intelligence needed to elevate the perceived value and meaning behind handmade products that can translate into increasing sales.
• Lack of access to production center.
• Low education of workers
solution to these problems of rural artisans has greater effect on poverty reduction.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
• Facilitating trading relationship between artisans/ vendor/ micro-traders with new market opportunities through a multi-vendor platform http://www.craftoor.com/ ; this provides sustainable, fair and plentiful sales opportunities as it provides a channel for connecting individuals that needs their artisanal products.
• Contemporary product designs- each artisan is peered with a designer ( for example a tailor and a fashion designer) that understands basic market needs to create distinctive handcrafted items that depicts cultural objects unique to each community of artisan. The result is an updated contemporary product using traditional artisanal technique.
• User friendly e-commerce store, ease of navigation and purchase.
• A production hub; which will used for; product development, quality control and organizing artisans activities.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
• Nigeria has a rural population of 97 million people, with 61% poverty rate. half of this population are women and youths between 18 – 34 years. Our core focus is creating employment, so as to generate sustainable livelihood; through the training activities, beneficiaries of this project would be able to produce and market handmade products which could compete successfully on the global market. The goal is to help them emerge from situations of poverty and unemployment by giving them access to materials and networks, thus helping them increase their levels of income.
• Revive traditional fabrics and crafts and empower rural artisans. There are cultural objects unique to each community, created by local artisans whose skills are passed down through generations, should be promoted and protected.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
Earned income 100%
This project will be sustained majorly by sales generated through an E-commerce store and connecting with potential customers on facebook, instagram and twitter, from which sales will be also generate. Commission will be charged for each product that is sold. Also, when the level of competition increases vendors/sellers are will be charged more to showcase their products on top page.
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
create a sense of bonding by offering products that combine both traditional and urban cultures
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
While in University, I was also self-employed as a fashion designer. I would source materials more broadly than local markets could provide. This caused me to travel to several rural communities, I noticed their beautiful crafts which I would buy from them and resale in the urban area. After several months of doing this, I realized I could promote entrepreneurship by creating financial independent individuals so they can be leaders in their homes and communities. So, I and my team decided to create a tool that efficiently facilitate trading relationship.
Where did you hear about the Nestlé Creating Shared Value Prize?