Creating sustainable and responsible agricultural entrepreneurs through training and commercialization of rural subsistence farmers

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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Predestined Future Global

Year founded


Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • $1k - $10k

Number of beneficiaries impacted so far

  • 10 - 50

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • South Africa

Headquarters location: City

Rosebank, Johannesburg

Location(s) of impact

South Africa: Mpumalanga province: Nkomazi Municipality, Magogeni village, and Boschfontein Village


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Problem: What problem is this initiative trying to address?

AgriCollab tackles approximately 45% unemployment rate in rural Magogeni and Boschfontein Village, Nkomazi Municipality, Mpumalanga province, South Africa. The village community is predominantly a subsistence farmer’s community, who occupies more than 70% of the village’s arable farmland but is unable to generate income through farming activities. My solution is to distribute AgriCollab, a social enterprise with off take agreements to trained and responsible subsistence farmers in the village.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

AgriCollab is a social organic crop farming enterprise that is designed to be distributed to trained and responsible rural subsistence farmers. Our business model is similar to that of Uber. However, the difference is that our beneficiaries become permanent owners of AgriCollab. Fifty rural beneficiaries continue to receive organic crop farming technique and responsibility training, organic seeds and seedlings. We finance the cultivation of our beneficiaries’ farmlands; embark on a joint-planting activity to improve the quality of their produce, while we focus on the administration, marketing, and value chain of the business. I am relieving my target customers’ pain, which is to generate income by producing and selling quality organic crops to fresh produce markets, by providing a unique value proposition in AgriCollab, a social enterprise with off take agreements. We are unique in that our business is designed to distribute wealth to the most impoverished communities.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

AgriCollab has a social impact in the Financial, Environment and Agricultural sectors in the creation of 50 women owned organic crop farming businesses. Our training inspires our beneficiaries to demonstrate responsibility, which is necessary for permanent ownership of our social enterprise, and our environment impact is in the reduction of land pollution and greenhouse gas due to our organic crop farming technique approach, which involves the conversion of households and animal waste into compost. In addition, we have supplied our 50 Pilot rural senior woman farmer beneficiaries with organic vegetable seeds, seedlings, Quinoa seeds (Gluten-free grain), Amaranth seeds (Gluten-free grain), Calendula officinalis Marigold flower seeds (Natural insect repellent), and 25 kilogram of brown Teff seeds (Gluten-free grain) for joint-planting purposes. Our emphasis on instilling a culture of responsibility in our area of operation is motivated by our need to create sustainable entrepreneurs.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

AgriCollab is being supported by individual donations, and crowd funding activities through Global Giving platform. AgriCollab’s source of income will be in her value chain, in the delivery of her beneficiaries’ produce to her commercial crop-buying partners and through a commission earned from sales of our beneficiaries' crops to our buying partners. Should the quality of our agricultural produce not meet our commercial crop buyer's requirements, we will mitigate this risk by selling our beneficiaries’ produce to informal crop traders; animal feed market. AgriCollab’s value chain income generating model will enable us to raise sufficient funds to invest in the training and empowerment of other responsible rural subsistence farmers beyond our current 50 beneficiaries.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Other existing intervention involves cultivating farmland, and setting up irrigation system for the village community, and supplying them with seeds for farming and consumption. AgriCollab’s capacity to give full ownership of our social enterprise to beneficiaries is unique and makes our competition unnecessary. In addition, AgriCollab uses organic agricultural practices as a means to instill a culture of responsibility in our area of operation, thus creating sustainable communities.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Shortly after, I registered my private company and began my organic crop farming venture in rural Mpumalanga province, South Africa. I witnessed many hardworking rural woman subsistence farmers who toiled day and night on farmlands without being productive. I then paused and began thinking of a model that I could implement that would benefit both rural subsistence farmers and my company. I pondered on this thought: “If the greatest act of leadership is service, and that Leadership is determined by serving others your gift then I thought that I could become wealthy by making others wealthy through service". So I design a business, whose success is dependent on the number of its distribution, that is, the more I give my business away, the more income its generates. Hence, AgriCollab's franchise distribution model.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Other

1 comment

Join the conversation:

Photo of Joseph Brenyah

Quite a laudable idea. There will be the need for a strong organisational leadership to ensure success. We will be interested to collaborate for such a system to be operational in Ghana and the West African sub-region.