B. Barefoot AmritChuran is a women centric social enterprise striving to tackle undernourishment and livelihoods in hinterlands of Rajasthan

AmritChuran tackles undernourishment, in rural women and children through a nutritional supplement, and provides livelihood to rural women.

Photo of Nishit Raj Singh
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Barefoot College, Tilonia

Year founded

1972

Initiative stage

  • Growth (the pilot has already launched and is starting to expand)

Annual budget in 2017 (USD)

  • $1k - $10k

Number of beneficiaries impacted so far

  • 1,000 - 5,000

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • India

Headquarters location: City

Tilonia, Ajmer District, Rajasthan State , India

Location(s) of impact

Present Reach -
India: Rajasthan (35 Villages)

Planned Reach (2020)
India: 3 additional states - Madhya Pradesh , Maharashtra and Chattisgarh

Website

http://www.barefootcollege.org

Facebook URL

http://www.facebook.com/BarefootCollege/

Twitter URL

http://www.twitter.com/BarefootCollege

Problem: What problem is this initiative trying to address?

AmritChuran addresses the following problems, faced by rural women and children in villages of Rajasthan -
Unbalanced diet, resulting from low levels of income and lack of awareness about nutritional needs
Low priority to nutritional needs, resulting from disproportionate distribution of work burden between men and women in rural areas, due to distress migration and urbanization
Lacking avenues for alternate and additional sources of income
Inefficiencies in government support system for rural health and nutrition.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Amritchuran - an amalgam of 5 elements (Wheat flour, Peanuts, Sesame seeds, Grams and Jaggery), in specific proportions, is an age old remedy in Rajasthan to combat undernourishment in children and iron deficiency in women. Following a successful pilot, through 15 crèches, we set up a fully functioning production unit in February 2017 to develop a women’s social enterprise that not only has a health intervention through nutritional supplement for the rural poor, but has livelihood opportunities for rural women, through production and sale of Amritchuran. Our model creates shared value by –
Collaborating with committed creches that are trusted by the beneficiary community,
Promoting gender equity,
Changing perception of gender roles, abilities and needs,
Providing employment to illiterate rural women,
Providing alternate source of income to semi-literate rural women,
Building awareness of nutrition and family health,
Partnering with government departments for increased reach.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

The barefoot community, at Tilonia, is eyewitness to positive effects of regularly consuming this potent mix of essentials. A recent pilot study with undernourished girls and anaemic women, under professional medical supervision, found that regular intake of Amritchuran as a dietary supplement for 3 month resulted in increase of hemoglobin levels by an average of 1-2 gm/dL.

Impact Plans (2018-20)-
Integrate Electronic Medical Record systems
Increase reach to 3 more states of India
Reach total of 3000 children
Initiate B2C retail based sales in 6 districts
Employ 20 rural women as VLEs for sales

Livelihoods and income:
Scale –
Production = Full time employment to 3 illiterate rural women
Depth = USD 1,380 per Woman per Year

Nutrition:
Scale -
Distribution = 40 creches (Total of 900+ rural children) and 100+ rural women

Awareness and sensitization:
Scale –
Family health and nutrition = 300+ households

Life Skills:
Scope –
Reading and Writing, Inventory Mgt

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

Source Present vs Target mix (%)
1. 05 15
2. 70 10
3. 10 05
4. 10 60
5. 05 20

To reduce strain on, and catalyse, the financial sustainability of our working model and the enterprise, cushion our working capital needs by selling our product, at discounted price to creches and solar mamas (women enrolled in the solar engineering training program at barefoot college). In 2018, we plan to increase our production capacity and commercialize our product for rural and peri-urban markets. We also plan to explore partnerships &/or assured buy-backs for increasing scale, scope and depth of state government’s nutrition schemes.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

B.Barefoot AmritChuran is market based, revives an age old recipe, and has consistent and impactfull touch points across the value chain. Our model-
Ensembles nutritional ingredients that are locally available
Embodies rural knowledge, wisdom and taste
Ensures periodical tracking of health indicators
Enhances livelihood alternatives for rural women
Embeds transformational leadership
Enriches overall life of communities
Entrusts women with generational normative change in rural communities

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

The Barefoot Approach, since inception in 1968, has a multidimensional view of poverty alleviation for last-mile development and growth. To build peaceful and inclusive communities we go beyond monetary terms, and address essential needs/problems of the poor. We provide them freedom to pursue what they see as most valuable for gaining better control over their own socio-economic aspirations. B.Barefoot AmritChuran is an extension of Barefoot College’s existing health interventions - sanitation, nutrition, medicare - to improve scope and depth of impact by broadening avenues for improving family health in rural communities. Barefoot values like immersive and experiential learning, co-creation and appreciation for traditional knowledge are a pedestal for our like-minded, committed and self-driven management team of professionals, who come from varied walks of life.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Ashoka page or contact

2 comments

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Comment
Photo of Bryan Raveen

Dear Nishit Raj Singh,

I just went through your application and really liked your idea. Your project is a needed initiative for vulnerable communities in Rajasthan. The idea in this project is very original and your effort is very genuine. Keep up the good work.

May I request some of your time to also evaluate the initiative constructed by our team because it lies in page three and up to now poor attention was received. To find the application, you will have to Select ‘‘PHASE> Prize entry’’. On the right section of page, under the heading ‘‘FOCUS AREAS’’ click on "WATER". Go to Page 3> Click "Evaluate" on application titled "Turning the tables for Temiar tribe of Malaysia". I would also appreciate if you either applaud us or leave a comment on our page if you deem us worthy.

Thank you very much.

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