Bamboo Village Craftsmen Revitalization

reviving bamboo craft village to create better job for young villagers while conserve natural environment through bamboo conservation

Photo of Harry Mawardi
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Amygdala Bamboo

Year founded


Initiative stage

  • Growth (the pilot has already launched and is starting to expand)

Annual budget in 2017 (USD)

  • $1k - $10k

Number of beneficiaries impacted so far

  • 10 - 50

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • Indonesia

Headquarters location: City


Location(s) of impact

Indonesia: Selaawi, Garut, West Java Indonesia: Bandung, West Java


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Problem: What problem is this initiative trying to address?

Bamboo craftsmen of Selaawi Village in Garut, West Java, Indonesia are having a transitional phase in modern market of crafts. Their main products of birdcage and basket, are slowly hard to become a reliable source of income, which led the young people leave the village to find better job in big cities. Many households especially the elders then live in poverty with monthly income only 22 USD. This situation then makes the cities getting crowded by job seeker from village, and village losing their young human resources.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

We try to become a business entity that connecting young designers in big cities and young craftsmen in the village. Where the young designers can help making a new design more suitable for modern market and young craftsmen can learn about product development and how to sell their own product in the future so then they can be independent. We're currently also trying to design a tourism program which focusing on creative experiences, where we trying to create a program where people can come to the village and learn about bamboo craft while enjoying village life. By this approach, we can gain more revenue and train the villagers to developed skills to be more adaptable to every change that happen through tourists that came. Since tourism program launch on March 2017, more than 100 visitors from Japan, France, Flores, and Jakarta has came for either visiting or taking workshop camp program. These situation help the village earn more income through accommodation rent and food consumption.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

At this moment we directly helping 10 household regularly to have alternative income other than making birdcage and basket. We raise their earnings from 3 USD/day to become 10 USD/day. On high season, we can help into more than 20 household (15% of total villagers). 2-4 household now have more proper house that being renovated since we start the program. A better workplace are also available for them now, we buy an unused workshop then repair it and put basic machinery and tools so villagers can use it freely and don't need to use their house again as workplace. At this moment, local government want to try applying our program to other villages, they put our villages as a part of strategic development areas, and trying to provide 21 hectare of land to conserve bamboo plant to fulfill material supply for our works and expanding into other possible business such as tourism. If it succeed, around 2600 craftsmen will have better income and proper life.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

We're collaborating with 2 universities that helps us gathering grants for researches on community development that gives us 10% of our budget. Then 20% came from corporate contributions that we earn as prize money for achievement in several competitions. While 70% of our budget came from earned money , we're going to improved it by adding consignment store partner from 3 store into 7 store in 2018. We'll also improving tourism program of craft making camp which gives us revenue from accommodation, workshop fee, and other tourism services. With profit sharing concept, we gain trust from the craftsmen to this program by using dividend share percentage of our margin where 50% for fee, 30% for reinvestment, and 20% balance. We use those shares for village benefits with programs and machines.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

By opening platform where young designer in big cities to contribute remotely through their design and creative ideas for villages development, we will always have fresh ideas to overcome problems in craft development. We also make Craftsmen Dispatch program where we sent villagers to go to other region and learn new things and gain knowledge. This visits can be more useful because they can see directly how other places developed, and get motivated to do the same in their own village.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

During my times as a lecturer in university, I feel guilty whenever we do social project of developing innovative craft products that just end up as academic journal, exhibition poster, prototype that just sit in the corner of our lab. It doesn’t give any direct impact to the craftsmen. For me who came from middle class family without any father since the age of 9 and become orphan right after I finish my bachelor degree, I know that life is hard and it doesn’t matter how strong you are, a helping hand are always a bliss. And for me, I’m lucky to have a lot of friends that helping me through difficult times, and looking to the craftsmen, it ticks me to do the same for them. Give a little help that can boost them for make a change in their life.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Ashoka page or contact
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Attachments (2)

Amygdala Catalogue new.pdf

Compilation of our products


Join the conversation:

Photo of Sebastian Gatica

Congrats for your initiative and keep up the good work. best


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