Produce two products
1) Liquid detergent - suitable for hand washing
2) Powder detergent - more concentrated and suitable for clothes
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Always with Nature
Start-Up (a pilot that has just started operating)
Number of beneficiaries impacted so far
Secondary Focus Area
Headquarters location: Country
Headquarters location: City
Location(s) of impact
Problem: What problem is this initiative trying to address?
Every year people suffer from waterborne diseases, from contaminated water or food, such as diarrhea, cholera and jaundice. Diarrhea is a leading cause of child and adult mortality in Bangladesh killing over 100,000 children every year. A main contributing factor is the poor sanitary conditions. Many people do not use soap after using the toilet or before meals, nor do they wash their clothes more than once a month. This problem is mainly due to the fact that soaps and detergents are too expensive.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
The purpose of our business is to create an affordable washing cloth and sanitation solution from banana trees and other naturally found ingredients for the people living below the poverty line in Bangladesh.Our aim was to design a product that provided a sanitation solution to effectively reduce the disease-causing bacteria living on the skin and dirty clothes and thus in the long run help make their lives healthier. We have chosen to use all naturally found nontoxic ingredients to ensure that the detergent will not create pollution to the waterways or damaged skin.The composition of the banana tree trunk is also an excellent base for detergents and washing powder. Banana trees store alkalis which help to clean. An added advantage is that bananas are a non-seasonal crop resulting in access to the trunks all year round. CMC is used as a soil suspension polymer designed to deposit onto cotton and other cellulosic fabrics creating a negatively charged barrier to soils in wash solutions.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
Within the rural communities of Bangladesh, some houses have radios. We will advertise our banana detergent powder and banana liquid hand wash on the radio. We will also select the local foreman to motivate people to promote our products.
We will set up promotions and seminars teaching and be raising awareness among the local people about the importance of improving sanitation levels. Once our business starts to become profitable we would like to invest some of the profits into running more frequent education seminars about health care. We would also like to create strong relationships with local clubs, schools, religious groups, shops, and hospitals in order so that they can motivate the local people to buy our product.
• Don’t contaminate water
• Good for people with sensitive skin
• The product is safe on all high-efficiency machines
• It will not fade your colors
• It removes entrapped odors from microfiber wear
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
The funding strategy of the banana detergent will be one that relies heavily on loans from banks, corporate contributions, and individual donations that support. Possibly sources of capital could be: SME loan, UNDP, BRAC EPL investments LTD, IFIC bank and private investors. We have worked out that our start-up costs will be $13,500. This means that we will need to pay $3,211 each year for four years, including 2% interest, to pay it off. We are pricing our product at US$0.32 for 500g to make it affordable for our target market. This may seem like a very low price but we have worked out that after year 3 we will make a profit of $4,639. As our business continues to grow our profits should reach towards $200,000 a year. This profit can be invested into the growth of the business.
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
We will be able to achieve this by using our unique banana tree trunk base alongside CMC, g-salt, and scent. These cheap products will allow us to produce the sanitizing agent at very little cost to us. Banana tree contains a lot of alkalis which are using to produce detergent. Banana trees dry into the sun and threshing through machine
It is 100 percent natural product
It is safe on skin as well as to wash clothes without polluting waterways or nature
Cheap price than other products
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
Rohit Arora, Biz2Credit.com, 50 jobs, www.biz2credit.com
My “aha” moment came in 2007. I constantly met successful business owners who told me they were denied funding even at the height of the credit boom. I set up Biz2Credit as an online platform to help entrepreneurs navigate the small business lending process and secure capital.
Where did you hear about the Nestlé Creating Shared Value Prize?