Bread Power with The Women’s Bakery: For Women, For Families, For Communities.
In places where nutrition, education & jobs are scarce, TWB trains women to start businesses that nourish communities & support families.
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
The Women's Bakery
Growth (the pilot has already launched and is starting to expand)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Headquarters location: Country
Headquarters location: City
Location(s) of impact
Rwanda: 1. Kigali (Urban), 2. Ndera (Peri-Urban), 3. Bumba (Rural), 4. Kagina (Peri-Urban)
Tanzania: 5. Bukoba (Urban), 6. Kemondo (Rural)
Problem: What problem is this initiative trying to address?
80% of Rwanda is agrarian & much of this population (73%) lives in poverty. 1 in 4 women is unemployed. 40% of rural Rwandan children suffer from chronic malnutrition. When women are educated & earn an income, economies grow faster. TWB seeks to ready women, most undereducated, underemployed, for nonfarming jobs by equipping them w skills to profitably manage nutritioncentric bakeries. The average TWB woman is 31 & has 6 years of formal education. 81% are rural & the avg. reported pretraining income was $13/mo.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
TWB’s Bakery in a Box (BIB) model is a comprehensive training & business creation program. Our training provides 150+ hours of theoretical & practical education where women learn to source local, nutritious ingredients to produce & sell nutritious, affordable breads in their communities meeting local demand w local supply. Trainings are delivered in the local language & bakery infrastructure is built during training to provide immediate employment opportunities posttraining.
In 2 years, we have launched 6 bakeries & created jobs for 32 Rwandans, 90% women. Each bakery employee has (at least) doubled her prebakery income. Our bakeries sell 5K pieces of bread/week. Bakeries sell in single servings at extremely affordable prices. 1 piece of bread has 5g of protein – 21% of a 40lb child’s daily need. Hundreds of communities now have access these affordable, nutritious breads. Bakeries themselves are not innovative, but our process is: BIB is selfcontained, transferable & scalable.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
TWB has graduated 80 women, launched 6 bakeries in 2 countries and directly benefitted 375 family members. 1 bakery creates 6-12 jobs and women at least double their pre-training incomes. Pre-training, 78.6% of women reported living on less than $100 annually. Women employed at TWB bakeries can earn at least $400 annually. With increased income, women can (and are twice as likely than men to) invest in her family’s education, health insurance & improved nutrition.
At our flagship bakery in Kigali, 9 women work 6 days per week, producing 600+ pieces of bread per day, reaching an immediate market of 1,000+ people. These 8 women have now quadrupled their pre-training incomes, hold family health insurance plans, & are contracted as visiting trainers at our new bakery training.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
In addition to our Rwanda-based training fee revenue (~$5,000 per bakery), TWB is subsidized by the nonprofit arm of the social enterprise. The US-based 501(c)(3) provides quarterly investments. In 2016, ~$42,000 was injected into the for profit Rwanda-based company. 90% of these funds come from donors & funders committed to our social enterprise hybrid model.
We do have aspirations to incorporate impact investments at a later stage when we can more accurately predict the profitability horizons & ROI timeframes for each individual bakery. When ready, we will select a small number of impact investors, provide investor education to ensure understanding/buyin of our mission/vision, & create realistic milestones for business growth & ROI.
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
TWB’s BIB model is a comprehensive training & business creation program. It is a women-centric, three-phased vocational program that begins with basic pedagogy, hones business acumen, & culminates w bakery operations. It equips undereducated women with skills to manage bakeries in their communities. TWB’s model is globally relevant: access to vocational training & sustainable, gainful employment for women. Bakeries alone may not be innovative, but our process is.
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
A simple loaf of bread has the power to create jobs, improve nutrition, and support local economies. In Peace Corps Rwanda 2010-2012 we (Culver & Greene) saw that communities lacked economic opportunities for women, access to nutritious foods, & bread. All were in demand. When women asked to learn to make bread, we said “Yes!” When women began selling the bread we saw that it could feed families & combat malnutrition, and also generate income & jobs. In 2013 Culver launched the Rwanda Women’s Bakery. Following the pilot, the opportunity to train more women & build more bakeries was clear. We began co-building a business model that generates positive change through local enterprise, focused on nutrition, education, & women’s empowerment.
Where did you hear about the Nestlé Creating Shared Value Prize?
Upon recommendation from others