Child Nutrition App
An app that helps parents track the nutritional value of the food their children are eating.
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Start-Up (a pilot that has just started operating)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Headquarters location: Country
United Kingdom of Great Britain and Northern Ireland
Headquarters location: City
Location(s) of impact
Problem: What problem is this initiative trying to address?
Most parents of small children experience anxiety or become unsure of themselves when it comes to feeding their children at some point. Either the child is extremely particular about what they will or won't eat. Or the parents worry that the food they are giving them is too full of salt, sugar or unhealthy preservatives. And most of the time they don't have the time and or knowledge find out if foods are healthy or not.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
This app should be used as a tool that allows parents to keep track of their child’s food and nutrient intake and to compare their intakes with recommendations on nutritional requirements and food group consumption patterns. The app would be useful for informing parents about what an average portion size is, and then they should allow their child’s appetite to determine whether this is enough/too much.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
93% of parents surveyed said they would love to use this app and just over half said they'd use it every day.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
Income from subscriptions
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
There is a gap in the market for parents for this kind of product.
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
I was lucky enough to have a wonderful breastfeeding experience and I depended on it so much and for so long. When it came time to wean my son August at 14 months, I felt completely lost. He was and still is incredibly fussy and nearly everything I gave him ended up on the floor. He briefly developed an iron deficiency and I was convinced it was because I was a bad mother, who couldn't feed her child properly.
I desperately wanted to go back to the days where I could simply breastfeed him and know he was eating all his "meals" and getting the perfect amount of nutrients. I thought there must be something out there that will allow me to tracks his meals and gives me nutritional information, there wasn't so I decided to create it myself.
Where did you hear about the Nestlé Creating Shared Value Prize?