Child Nutrition Episode Radio Drama On Air
Develop and design educational radio drama on child nutrition advocacy. Reaching 200,000 households in the southeast region of Nigeria.
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Dyslexia Children's Care Initiative (DCCI)
Scaling (the solution has passed the previous stages and is growing its impact on a regional or global scale)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Nonprofit, NGO, or citizen sector
Headquarters location: Country
Headquarters location: City
Aba, Abia State
Location(s) of impact
Cross River State
Problem: What problem is this initiative trying to address?
Nigeria is one of the six countries that accounts for half of all child deaths from malnutrition
worldwide. Every year, one million children under five die, 45% of them due to causes attributed to
malnutrition. Prevalence of child malnutrition vary significantly across the six geopolitical zones
children living in the Northwest and in the Northeast stand out as being particularly disadvantaged
(percent stunted in North West and North East is 50 and 47 respectively, compared to 29 in North
Central, 20 in the South.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
Radio is widely available, affordable and not constrained by illiteracy. We produce and broadcast episode radio dramas on child nutrition in the local Igbo and pigeon English Languages. Our topics cover specific nutrition topics such as: use of antioxidants, food acid/base balancing, addition of vitamin D supplementary, Simple and affordable balanced diet means, etc. Our Radio Drama is broadcasted once a week in Federal Radio Corporation of Nigeria (FRCN), covering stimulating social/community responses, enabling household preparedness and on lobbying methodologies for local, state and national policies that support childs nutrition.
Rural household who are the targeted audience for listening are been mobilized in all our broadcast coverage zones. 10 household Listeners Clubs are been established and empowered with a radio to regularly discuss and exchange knowledge of what they have learnt so far.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
Our Radio drama is currently reaching an estimated 855,000 rural population across the southeast and south-south region of Nigeria.
This educational radio drama enables rural household acquire contemporary nutrition techniques, and learn critical low cost skills on children nutrition. Families also utilizes our weekly drama information to decide what family meal to prepare, when to prepare it, how to prepare it for their children nutrition quality.
At least 500,000 rural people (80% being women), have improved their family nutritional status, through simple family nutrition strategies and use of best practices.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
The initiative has achieved a high level of institutional sustainability, owing in larger measure to its resonance with and ownership by rural poor households. Rural households have experienced the direct and indirect benefits of the radio dramas giving Dyslexia Children's Care Initiative a good deal of local legitimacy and social capital.
The revenues which make the initiative fiscally viable are generated through the sale of advertisements to willing buyers – individuals, corporate organizations, small and medium sized enterprises, local non-governmental organizations, government, and the communities of smallholders themselves. Airtime is also sold for public service announcements, personal greeting requests,etc.
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
Radio is an essential communication tool for information dissemination to rural communities. Despite technological advances in the communication field, radio remains the most pervasive, accessible, affordable, and flexible mass medium available. We have taken a technology which had previously been used primarily for commercial and advertising interests and transformed it into a tool of local community empowerment and engagement for the well being of rural children
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
In 2014 i was appointed to work as a broadcaster at the Smallholders Rural Radio Farm 98.0, here i design, develop and broadcast daily and needed agricultural development and environmental management educational programs beneficial for farmers. During one of my field demonstration at Obitti Ohaji Egbema Local Government Area of Imo State. I saw that children mostly under 5 in the community are malnurished, 73% have stunted growths and 32% have scurvy. This causes is as a result of poverty, lack of education and training in timely nutritional affordable or locally prepared meals.
This situation, that day made me develop the Child Nutrition Episode Radio Drama on Air, through i have been able to reach 855,000 people on child nutrition education.
Where did you hear about the Nestlé Creating Shared Value Prize?