Chin Litäi - The Bean of Change

We want to seed the future coffee generation through innovation and technology.

Photo of Nathalie F. Manac'h
5 7

Written by

I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Nat Coffee GmbH

Year founded

2016

Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • Less than $1k

Number of beneficiaries impacted so far

  • 100 - 250

Organization type

  • For-profit

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • Switzerland

Headquarters location: City

Solothurn, Switzerland

Field Office, Chin State, Myanmar

Location(s) of impact

Myanmar, Mindat Township
Myanmar, Kanpelet Township
Myanmar, Matupi Township

Website

http://www.natcoffee.com/cooperative

Facebook URL

https://www.facebook.com/groups/1816194785301210/

Twitter URL

@natcoffee_com

Problem: What problem is this initiative trying to address?

There is hope to bring development and innovation to a remote area in the economically weakest state in Myanmar. In general it can be stated that there is an impressive high motivation among the young Chin Litäi growers to produce coffee - a crop that has a long tradition in Chin State, but was neglected during the past decades of political and economical isolation. Therefore, we want to give incentives to the young generation and continually strive to call on all our experience and skills to promote their beans.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

The project aims to provide technical assistance and market access to Chin Litäi, a new cooperative of 50 members that was launched by Nat Coffee. The central idea of this project is to improve the living conditions of coffee producers in one of Myanmar’s poorest area and generate jobs and income for the young generation (20-35 years) in Chin. Our focus will be on digitalization of the agricultural practices by exploiting the potential of the high penetration of mobile phones.
We successfully accomplished two coffee workshops in December 2016 and February 2017. Follow-up work includes to identify and select 500 new members in 2017/2018, build up the financial structure of the cooperative, plant 80-100 acres coffee in areas which are hit by deforestration.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

Nat Coffee launched the cooperative Chin Litäi in December 2016.

Since then we successfully organized 2 workshops.

Output:
- Connected 50 + young producers from 3 townships
- Trained 50 + farmers (coffee picking, processing, packaging)
- Interregional know-how transfer between young coffee producers
- Production and export of first bags of Chin Specialty Coffee
- Market penetration Switzerland and UK
- Mitigation of deforestration
- Shift from abusive shifting cultivation toward sustainable coffee cultivation

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

I Financial resources 2016/2017:

1. Individual donations, 4 k (25%)
2. Crowdfunding 15k (75%)

II Planned fundings for harvest 2017/2018:

1. Preharvest workshop (secured finance: 8 k), private company and coffee buyer

2. We are planning to reach out to international governmental support to cover our inventions in period 2017/2018

3. Long term investors from 2019

The project aims at extending the coffee cultivated land in the second year (2018/2019) of 80-100 acres, with the purpose of increasing the production, reaching the amount of 200 t of green coffee beans in 2024-2015, which could be sold on the international market and allow producers to earn about 1’200’000 $ /year (considering the price of 6 USD/kg of green coffee beans).

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

We manage to overcome isolation and poor economical development by using the advantage new technologies and innovation. Connectivity is key for the bean of change!

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

In 2015, Myanmar holds its first democratic elections. At that time, Nat Coffee ventures into coffee growing country in Western Myanmar. While Myanmar’s central region Shan State has become a popular sourcing place among international buyers, Chin State still remains an area of untamed wilderness. Small coffee quantities are growing on untouched soil. Chin is also known for its horrible road conditions, landslides during the raining season and fights in neighboring Rakhine State. So, what brings a social start-up enterprise to go that extra mile? Together with 50 young and top motivated coffee entrepreneurs we want to seed the future in Chin State. We firmly believe in the great potential of the future coffee generation in a new emerging market.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Nestlé page or contact
View more

Attachments (3)

15621763_10154885046063656_9117178235067270731_n.jpg

Mindat - Hometown of Chin Litäi

15590126_10154890211913656_6134774474261595040_n.jpg

First-ever roasting "Home Roast". Members of Chin Litäi are roasting their own coffee.

20107714_10211215843724804_1488583963_o (1) (2).jpg

Arrival of the first bag to Geneva - Roastery Boreal Coffee!

5 comments

Join the conversation:

Comment
Photo of Mouhamadou Moustapha

Very important work that tends to value producers and organize trade in the field. Congratulations for the initiative. I am passionate about coffee and especially about agriculture. Whatever I may be useful for, it will be my pleasure. I make myself available.

View all comments