Cocoa Puffs Milk Flavored Coffee/Health Drink
A milk/coffee drink line leveraging Nestle holdings that contains all the essentials of a breakfast meal but tastes like Coco Puffs
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Start-Up (a pilot that has just started operating)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Headquarters location: Country
Headquarters location: City
Location(s) of impact
Problem: What problem is this initiative trying to address?
Most people don't have time for breakfast anymore and that's sad, but we still need those nutrients to have the energy to be productive. As a kid my parents didn't make meals often but I did go through a lot of Carnation Breakfast Essentials. It got me through high school alive, and I think if more kids had access to easy nutrients that tasted as good as other drink products, there would be a lot less heads down in school.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
Using Nestle products, I've created a prototype drink line that can be prepared and refrigerated easily, that's dead simple and cheap to produce, delicious, and can be made with or without coffee to provide an extra boost. This product would sit in the emerging market of refrigerated milk based and coffee based cold drinks.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
This could change the game for older students that have been forced to take on more than they can handle sometimes and may need a solution to forgetting to eat.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
4) Earned income. 100%
I believe there is a way to produce this drink for low cost using the current manufacturing resources available to Nestle.
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
That giant coffee isn't good for you, making breakfast is time consuming. portioned, healthy, tasty
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
Mixing breakfast essentials in with my coffee was an ah ha moment, figuring out how to make it tastes like the milk in the bottom of a bowl of Coco Puffs was pure Bliss.
Where did you hear about the Nestlé Creating Shared Value Prize?