Community Shared Aquaponics in Rural Areas to provide employment as well as address malnutrition and food security problem

UPROOT's vision is to create sustainable communities through Community Shared Aquaponics. No Filipino should be Hungry!

Photo of Robi Del Rosario
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

UPROOT Aquaponics

Year founded

2016

Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • $1k - $10k

Number of beneficiaries impacted so far

  • 1 - 10

Organization type

  • Social enterprise

Secondary Focus Area

  • Water
  • Rural development
  • Nutrition

Headquarters location: Country

  • Philippines

Headquarters location: City

Antipolo City

Location(s) of impact

Philippines: Antipolo City, Quezon City, Tanay Rizal

Facebook URL

https://www.facebook.com/UPROOTAquaponics/

Problem: What problem is this initiative trying to address?

UPROOT is a social enterprise that aims to end unemployment, malnutrition, hunger and poverty affecting more than 7 million Filipino children aged 5 years and below, and introduce Community Shared Aquaponics to low income communities in the Philippines.

Our goal is to link up marginalized communities near businesses so that they will have an avenue to sell their produce and at the same time feed their families complete, healthy food year round

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

To help solve poverty, hunger and malnutrition, we will be giving our beneficiaries such as housewives, students, senior citizens and PWDs training and provide them aquaponic units through our Buy1-Give1 Social Business program, (every purchase of our aquaponic units another one will be given to low income families living in marginalized communities) so that they will be able to grow healthy and nutritious food for their family as well as grow food for their communities. Providing a healthy and sustainable food source. Creating sustainable business and employment in rural areas and literally putting food in their table. We also plan to work closely with our community partners and in the pipeline are seminars that we will conduct like organic soap making made from the herbs and plants they will be planting in their aquaponic systems, increasing its product value 3 folds.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

We have been working with 5 families near our village for more than a year now, and we have recorded data, success measures and the response of our benefactors. They were able to save as much as $16 per month worth of vegetables that they were able to grow since August of 2016. One of them was able to harvest their tilapias worth $50 for their own consumption. This may seem a small amount to a lot of people, but for a family with more than 5 members and living on $3 per day, it was an added relief. For many of them it was their first time growing fish in the city and many thought it will not be viable, but one of our beneficiaries who works part time as a laundry lady was not only able to grow food for their own consumption, they also earned extra income from the fishes they were able to sell. It also lessened their daily expenses as they do not have to spend commuting buying food.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

Currently we are personally financing our social enterprise. Our main distribution channel is through online sales generated mostly through social media. It is the fastest, affordable and most convenient way of reaching our target customers. Recently we have also joined exhibits, bazaars and trade fairs
where are aquaponic system has been displayed and have generated quite a following and interest from a lot of people.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

MAKE REAL FOOD - Available, Accessible and Affordable to everyone whether you are rich or poor.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Back in 2015, while I was having financial problems because my then business partner took off with my money, I had an encounter with a 10yr old kid selling rags on the street.He looked liked he hadn't eaten yet so I asked him to join me & my daughter for a snack.While we were talking I found out that he had 5 other siblings and had to stop school to help out his family because both of his parents dont have regular jobs.So I was there sitting and looking at the boy while he was eating,thinking that my problem was nothing compared to what this boy had to go through, and that is when it hit me that, aquaponics will be most beneficial to these kinds of families, low income families that spend 2/3s of their daily income for food and have no jobs

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Social media

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Photo of Mouhamadou Moustapha Seck

Thank you for this amazing initiative who sure will help a lot of people. For anaythingnecessary , it will be a pleasure help you. Best regards.

Photo of Robi Del Rosario

Thank you Sir Mouhamadou Moustapha Seck. People like you who believe in our small initiative are the ones keeping us inspired and really see the change we want to happen.

Photo of Robi Del Rosario

Thank you Sir Mouhamadou Moustapha Seck. People like you who believe in our small initiative are the ones keeping us inspired and really see the change we want to happen.

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