Creating guaranteed market of cereal&legume crops grown by smallholder farmers in rural areas so that they increase the volume of production

Creating value for stockholders and prospering with the rural communities by increasing the income levels of poor rural households by crops.

Photo of Chaka Ng'ambi
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Muchinga General Enterprises Limited

Year founded


Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • $100k - $250k

Number of beneficiaries impacted so far

  • 1,000 - 5,000

Organization type

  • For-profit

Secondary Focus Area

  • Water
  • Rural development
  • Nutrition

Headquarters location: Country

  • Zambia

Headquarters location: City

Along Muyombe Road, Thendele, Mafinga District, Muchinga Province, Zambia

Location(s) of impact

Country Zambia: Mafinga District, Muchinga Province In 2016, affected families by severe drought in Zimbabwe received common beans through WFP.

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Problem: What problem is this initiative trying to address?

The problem we are trying to solve is cutting down of trees for charcoal for sell by smallholder farmers which is affecting the climate change. We want to preserve the Environment by motivating smallholder farmers at the local rural concentrating on farming as source of income unlike cutting down of trees for charcoal for sell by providing them guaranteed market of cereal and legume crops at the local rural throughout the year and long term loans in form of solar water pumps for irrigation of crops.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

We have created guaranteed market of legume crops like common beans, soy beans, groundnuts etc. grown by smallholder farmers in rural areas in Mafinga District Muchinga Province Zambia and smallholder farmers have increased the volume of production of the cereal and legume crops(maize, common beans, groundnuts) and value of agribusiness by providing guaranteed supply to bulk buyers and processors that meet the quality, type, quantity and at market price. Sensitizing and training smallholder farmers about improved way to do farming using new innovative methods by installing solar water pumps for irrigation so that they have increased income and food security by growing crops throughout the year as well as overcome the risk of drought caused by climate change. Since smallholder farmers will have increased income from crops sell then the future generation will embrace having solar water pump systems for irrigation of crops as source of income as culture unlike charcoal for sell.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

In 2017, smallholder farmers in Mafinga District increased production of common beans which is nutritious.Reduction of cutting down of trees for charcoal for sell as source of income in the dry season. Increase in number of households that have taken farming as business. Increase in number of households in the rural areas to have access to piped water. Reduction of food loss. Reduction of poverty by the number of rural community to have improved houses because of increased income at the local rural because of the guaranteed market provided at the local rural for cereal and legume crops in Mafinga District. Increase in number of girl children who will have access to education because the parents are able to afford sponsoring the children from farming income. Increase in the number of youths to have permanent jobs in both rural and urban areas in the food processing and manufacturing industries because of the bulk raw cereal and legume crops we shall sell them.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

1. In 2015, we received seed capital of USD5000 from Tony Elumelu Foundation for the innovation of creating guaranteed market of cereal and legume crops at the local rural for the agribusiness. 2. In 2016, we received a grant of USD3000 from International Fund for Agricultural Development(IFAD) through Ministry of Agriculture SAPP for the innovation of creating guaranteed market for legumes at the local rural for smallholder farmers to increase production of these nutritious crops. The enterprise will sustain itself from profits.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Our unique value proposition is creating guaranteed market for cereal and legume crops at the local rural in Mafinga District so that smallholder farmers concentrate on growing crops throughout the year under irrigation using solar water pump systems which our company will sell to them as long term loans since they are the producers of the crops which we shall purchase from them and sell to bulk buyers and processors while preserving the environment and feeding the increasing population.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

My name is Chaka Ng’ambi founder and Managing Director of Muchinga General Enterprises Limited based in Mafinga District, Muchinga province Zambia with great passion to prosper together with smallholder farmers with a practical lasting solution in food and environment. Our Global Impact business is to empower smallholder farmers in the rural with solar water pump Systems with total dynamic head of 90 metres and pump flow rate of 4600litres of water per hour so that they could grow different nutritious crops throughout the year by irrigation and adapt to climate change and drought. Our greatest passion in life is designing a better world for all, tracking human progress in terms of food sufficiency, the future of science and technology. Design thinking for social change. Refining our purpose and goals by exponential thinking and solutions. The co-founder is Mavis Chiyambi a nurse.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Other


Join the conversation:

Photo of Mouhamadou Moustapha Seck

Really exciting initiative. Congratulations. You can make more for your sustainability because your project is really promise. Good luck and go ahead.

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