Creating interesting options for Youth to choose Agriculture as viable and valuable Career.

To stop Youth running away from Agriculture, there are 12 interesting options to offer for their career and also for rural development.

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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name


Year founded


Initiative stage

  • Growth (the pilot has already launched and is starting to expand)

Annual budget in 2017 (USD)

  • $50k - $100k

Number of beneficiaries impacted so far

  • 50,000 - 100,000

Secondary Focus Area

  • Nutrition

Headquarters location: Country

  • India

Headquarters location: City

Tiruchirappalli, Tamil Nadu, India

Location(s) of impact

India: Tamil Nadu: 31 districts and Puducherry, Pondicherry and Karaikal regions.


Facebook URL

Twitter URL

Problem: What problem is this initiative trying to address?

21% of agriculture lands sold past 3 years for non agri purposes because agriculture is not viable. But, we have proved 1 : 2.19 return on investment. Elders complain that Youth are not coming into agriculture. We have to create options for Youth to join agriculture not for valuable career and also for viable results for economic gains and also for ecological and environmental enhancements for well being of humans and other life forms.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Agriculture has to continue not only for economic gains but also for poison free food for healthy nutrition and pollution free life. Family members involve in farming with dedication. Hiring workers often ends up with less dedication. Youth in family are the best followers for progressive agriculture by innovation and achievement. Youth need interesting options. VOICE Trust organized TOTs from 1999 to 2004 for 105 Groups in Tamil Nadu and Puducherry. A forum for Agriculture was started in 2005. There are 65 units. Each unit has found models to continue Agriculture. Migration of Youth to towns and cities for jobs are often with hazards. Definitely, Youth can join agriculture not only for jobs but also for valuable contributions to individual families and for integrated rural development. Basic training can be continued by 65 units. But, finance is needed for start up schemes by Youth.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

True, some Youth shine by getting good earning employments. But, many Youth struggle and accept any job even under hazardous conditions for survival. Agriculture can offer valuable careers for Youth in seed banking, inputs preparation, technical interventions, technological innovations, value addition and profitable marketing. Group of Youth can select such activities according to their interest and charge for their involvements, thus, achieving earnings required for their personal and family life. VOICE Trust has begun to encourage 6 Youth per village in 222 villages in a pilot project in Tiruchirappalli District. Training are being given in different segments of Agriculture. Village people are ready to accept these Youth and entrust to them activities in their farms. Service charges are decided for every activity. 12000 INR is projected per Youth monthly benefiting farmers and Youth.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

Minimum of INR 3,00,000 per unit will be required for start up activities for initiating 100 Youth per year for demo activities, preparation of inputs, distribution of ecological seeds - organic manures - bio pest repellents, replication in farmers fields value additions, profitable marketing by direct linkages between producers and consumers, calculating return on investments. 10% individual donations, 15% others, 75% grant. Permanent career.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Present jobs are limited options. Trained Youth in this project will get many interesting options

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

A boy told about hotel job getting up 4 a.m, doing routine works 18 hours a day. Hard life for small pay. A girl working in garment company on contract for three years weeps about killing herself standing the whole day for meager income and maximum ailments. VOICE Trust informed them that they can be kings and queens in agriculture in their own villages by learning techniques and innovating technologies for helping their own villages. Good returns for farmers. Better earnings for Youth. Best future for ecological biodiversity, environmental enhancements, economic developments for integrated empowerment for all. A definite beginning has to be made with 100 Youth yearly per unit. 65 units in Tamil Nadu and Puchucherry will open up innovation

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Social media


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