DREAM STORE

A business created to the HIV+ people who had no source of income. This business sells a range of items providing them with a stable income.

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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

DREAM STORE

Year founded

2017

Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • $1k - $10k

Number of beneficiaries impacted so far

  • 50 - 100

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development
  • Nutrition

Headquarters location: Country

  • Sri Lanka

Headquarters location: City

Rajagiriya, Colombo

Location(s) of impact

Sri Lanka: Colombo, Gampaha, Kalutara, Kandy, Galle and almost all parts of Sri Lanka

Facebook URL

https://www.facebook.com/DreamStoreLK/

Problem: What problem is this initiative trying to address?

This directly addresses the problems faced by the HIV+ community in Sri Lanka. This community are often discriminated highly by the society and are not even provided with an employment opportunity. This has impacted them as they do not have any income to live and has to often rely on donations.
In an attempt for them to have a sustainable source of income, to empower these communities and to demolish the norm of discrimination, this business comes in as one of the best solutions to the whole community.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

A sustainable income generation to this community by selling their range of products in the market around the country, who did not previously have any sources of income to live a better life, ensuring a sustainable livelihood.
Most of the products made focuses on sustainability as the products are made out of waste materials that are likely to be thrown away, such as newspapers and coconut shells.
Empowerment of these neglected communities as, if not for the start of this business, the HIV community are neglected and are not ready to contribute productively to the economy.
Also, to break the social norms and socialize these communities with the general public in a much valid way, through business.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

Currently the HIV+ communities earn a sustainable income through the business. Each individual contributing to this business currently earns an average of LKR 15000 per month and is likely to earn more with the future expansions of the business.
The society showing more interest to help out these communities by purchasing these products, which means, those are simple steps towards breaking te social norms and discriminations occurring around the country to these communities.
Production of environmentally friendly products by converting non-usable, waste materials into something valuable.
Bringing out more hidden talents of these individuals by raising the range of products offered, which satisfies the end purchaser as well.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

A proper financial sustainability plan was created from the start of DREAM STORE. The initial funding were made by the Rotaract Club of Edulink International Campus, who took the initiative in starting this innovative concept. Some of the corporates who came on board to purchase their products at the initial stage provided a reasonable grant and the rest of the funding comes in from earned income.

Estimate of the Percentage of the Budget:
Donations - 10% (Specifically Raw Materials)
Corporate contributions - 20%
Earned income - 65%
Other - 5%

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

The innovativeness comes directly from whom we are addressing at. The HIV+ community are often neglected by the society, which had led them live a miserable life without any income generation. This concept trying to address these communities directly through empowering them to manufacture products and sell to the customers have led them towards their own income generation. The powerful message created have led more people to support these communities more often, especially by purchasing products

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

The whole DREAM STORE idea was generated when there was a HIV awareness program organized by the Rotaractors from Edulink International Campus, Colombo Sri Lanka. An emotional speech was given by one of the HIV affected women at the session where she expressed her life story. She mentioned that once she was affected by HIV, even her husband has rejected her and she had to live with the help of donations. The society had looked at her in a very different way and she did not have anyone to associate, other than the other HIV victims themselves. Prior to been a victim, she had been a designer at a textile industry and once she was recognized as HIV positive, the employer has typically sacked her. Since then, she had no any income source to survive and was dependent on donations. She mentioned that all of them are living the same life. Thus, we wanted to find a way to provide income to them.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Upon recommendation from others

Attachments (1)

REAM STORE REPORT.pdf

An article which briefs on how the Rotaract Club of Edulink International Campus started and carried forward this initiative to the official launch of the business and thereafter.

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