Du'Anyam: Empower Women, Promote Culture, Improve Health
Du'Anyam produces and distributes wicker crafts to empower women and improve maternal and child health in rural Indonesia.
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Growth (the pilot has already launched and is starting to expand)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Headquarters location: Country
Headquarters location: City
Location(s) of impact
Pilot Project: Larantuka, East Flores, East Nusa Tenggara
New Project Site: Lombok, Atambua, Nabire, Sidoarjo
Problem: What problem is this initiative trying to address?
Intergenerational malnutrition is a significant problem in rural Indonesia where 1 in 3 children are stunted and up to 45% of women of childbearing age are malnourished. Socio-economic factors behind these are: 1) Women lack access to year-round cash, 2) Heavy agricultural work coupled with insufficient nutrition among women, 3) Women don't have much voice in the household including in making decisions about their health. On the other hand, existing off-farm skills like wicker weaving exists but lack market access.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
Du’Anyam leverages existing off-farm skills and resources among rural women and connects them to the market in order to provide additional, off-farm income for women of childbearing age. Our venture started in Flores to produce and supply quality, functional wicker crafts, an existing skills that lack market access. By providing design direction, quality control, value added process, and actively marketing the products, we connect rural weavers to the domestic and global crafts market. By increasing women’s income in the form of year-round cash from wicker weaving, we can improve women’s decision making power in the household and increase their financial capabilities to access better nutrition and health services for them and their children. Du’Anyam aims to be the first and largest Indonesian crafts player offering ethically-sourced, technology-enabled, high quality, modern and functional wicker crafts for the ever-growing drive towards socially-responsible procurement and demands.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
Du'Anyam's three impact pillars are: women economic empowerment, local culture promotion, and health improvement. Today, we work with over 400 women across 17 villages in East Flores, NTT, Indonesia. Women’s income have increased by 40% in the form of cash that is very valuable especially during non-harvest season. Our first weavers become Du'Anyam's ambassador as they share their gratitude for having immediate cash year-round that they have been using to purchase food (rice, fish, and vegetables), pay school fees, and save at the community savings group. We also heard anecdotes of how husbands are willing to share household chores to support the women's weaving activities. Moreover, we facilitated transfer of weaving knowledge from the 80-year-old to the 30-year-old, preserving the dying culture. Through our annual survey, we found that our weavers are more likely to have savings, less likely to have undernourished children, and have better decision making power in the household.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
Du'Anyam markets and sells quality, functional wicker crafts to both wholesale and retail clients. The majority of sales (70%) comes from wholesale; we partner with resorts in Bali to supply slippers and amenities as well as with corporations who are increasingly longing for socially responsible products as part of their brand strategy. Today, we have already partnered with 15 resorts in Bali (including Marriott and Oberoi) and 25 corporate clients (including Facebook and DBS). We also leverage the extraordinary skills possessed by some of our weavers to create more premium and complex products that are suitable for retail market.
To support our social programs and train new weavers we utilize grants, CSR funds, and individual donations which amount to 20% of our annual budget.
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
Du’Anyam creates a more fair and direct supply-chain by sourcing from weavers in remote areas with limited market access. As we expand to new areas, we partner with existing craft community while maintaining our 3 pillars of impact: women economic empowerment, culture promotion, and health improvement. To scale our venture, we will create an online craft wholesale platform, whereby hotels and corporations can choose from a range of wicker crafts with specific origins and social causes
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
When co-founders Azalea and Melia visited another co-founder, Hanna in Flores, they met Mama Maria who was 5 months pregnant. She told them how she works in her field 2 km up the hill daily despite eating nothing but rice poured with tea. She had also always avoided giving birth at the clinic because she couldn't afford the transportation cost. In her third pregnancy, she only went to the clinic in the last minute upon finding that she had complications. She ended up delivering at the side of the road and the baby didn't survive. Mama Maria had also lost 2 other children, one died before 1 month-old and the other before reaching 1-year old. Subsequent dialogues with other mothers and midwives revealed how common these socioeconomic issues were and how important safer, additional employment can be in improving maternal & newborn health.
Where did you hear about the Nestlé Creating Shared Value Prize?