Eco Friendly, Biodegradable alternatives to chemical based products of personal and common hygiene, wihch are handmade.
Chemicals in personal and common hygiene products are responsible for Eutrophication of river and water pollution.Eco friendly alternatives
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Established (the solution has passed the previous stages and demonstrated success)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Headquarters location: Country
Headquarters location: City
Location(s) of impact
Pune, Mumbai, Nagpur
We have employed Below poverty line women in manufacturing of our products. Our products are handmade and it provides sustainable livelihood to these women.
Our product range- Biodegradable liquid detergent, Eco friendly dishwash powder, Biodegradable utensil cleaner, Ecoi friendly floor cleaner, Toilet cleaner and Handwash.
Problem: What problem is this initiative trying to address?
Chemicals present in personal and common hygiene products like Phosphates, Sulphates are responsible for River and water pollution. Phosphates, sulphates present in detergents causes eutrophication of river which leads to death of aquatic ecosystem. Also hazardous chemicals present in dishwash,floor cleaner, toilet cleaner, handwash causes various skin, respiratory infections. Certain chemicals causes cancer and other serious diseases.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
We have developed Eco friendly,biodegradable alternatives to these chemical based products which are free from toxic chemicals,skin safe and does not have any detrimental effects on health as well as on environment. Fo r example suphates and phosphates present in synthetic detergents are mainly responsible for eutrophication of rivers. Eutrophication is a process of green algal development on surface of river water. Phosphates and sulphates from detergents are disposed in water and causes growth of these algae which inhibits light rays to enter in water and thus depletes oxygen level in water. This causes death of aquatic plants and fishes and in turn leads to death of river. Our liquid detergent which contains soapnuts and shikekai is completely biodegradable and does not contain phosphates,sulphates, surfactants and any other toxic chemicals thus saving water and river pollution.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
We conduct awareness camps in various schools,colleges,corporate making them understand how chemical based products are harming nature and how by using eco friendly alternatives one can reduce chemical burden on environment and help save water and reduce water pollution. We have customer base of around 300 families who live and support toxin free lifestyle. We have also employed below poverty line women and created a sustainable livelihood for them.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
earned income: 80%
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
Our products are eco friendly handmade, empowers Below poverty line women..its our USP.
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
My mother was working with various NGO's from pune in the field of river and water pollution. While taking awareness sessions they used to tell people not to use synthetic chemical based products for washing clothes, dishes, toilets, floors,etc. So what we should use then asked somebody. thats when she involved me. I am working in field of research from past 10 years and phytochemistry was my area of intrest. Upon working for 1 year on developing various natural formulations we come up with our own products with a single mission save river and water from getting polluted with hazardous chemicals present in cleaning products. we also wanted to empower BPL women so we trained them in manufacturin products. Thats how Ecosoul was born!
Where did you hear about the Nestlé Creating Shared Value Prize?
Upon recommendation from others