Empowering Local Fish Farmers in Indonesia through the Integration of IoT and Intensive Aquaculture Technologies.

I-Fish trough Microbubble and Connectivity to tackle land availability problem faced by Indonesia's local fish farmers.

Photo of Rio Baskoro
0 3

Written by

I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name


Year founded


Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • $10k - $50k

Number of beneficiaries impacted so far

  • 10 - 50

Organization type

  • Social enterprise

Secondary Focus Area

  • Water

Headquarters location: Country

  • Indonesia

Headquarters location: City


Location(s) of impact

Indonesia: Sleman



Facebook URL


Twitter URL


Problem: What problem is this initiative trying to address?

Compared to major fish farmers’ countries in the world, Indonesia’s fish farmers welfare hasn’t reach their full potential yet despite government effort to popularize the consumption of fishery product. Traditional fish farming proved that it is no longer relevant in today’s competition. Growing concern over the availability of land and fresh water for fish farming hinder the chance of fish farmers to grow their productivity. With little to no technology adaptation, this problem will not solve itself quick enough.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

I-Fish is an implementation of multiphase flow by varying the quantity of air and water discharge to generate micro-size bubbles with 40 µm diameter. This microbubble could increase the number of Dissolved Oxygen in the water that is really important for fish growth. This technology consists of three main components; water pump, airflow meter, and microbubble generator at the discharge section. This idea is our main idea to help user. Then, we add sensor that can record Dissolved Oxygen(DO) Level, pH Level, and Water Temperature. That sensor will mainly measure the amount of oxygen in the pond. If the DO levels in the pond detected as low, the sensor will give information to microcontroller. In the microcontroller, the data from the DO sensor will be processed with arithmetic and logic methods; the operating logic, sequential, timers, counters. Results of data processed by the Microprocessor will be issued in digital signals to alert fish farmers through their handheld device.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

We conducted lab test that showed us promising results for Microbubble Technology in catalyzing the production of tilapia. Based on the lab result, the microbubble able to increase the dissolved oxygen level up to 7ppm, this condition makes the fish more active, thus having better metabolism and will eat more, in the end they could weigh 40% heavier than the ones that didn’t grow in Microbubble induced environment and with this result we believe we could increase the harvesting frequency of the average tilapia farmer from twice a year to three times a year. We believe this system would not only able to increase the welfare of fish farmers, but also will open more job opportunities. Especially in manufacturing and service sector, since we would like to engage with third parties to manufacture the microbubble unit and many local integrators to ease the distributions of this system. With this business model we’d like to see more local business grow and participate in this industry.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

We find that our budget annually amounted around $40,000. Most of this fund went to getting the materials needed for our R&D activities. So far, we are funded by grant from Ministry of Research, Technology, and Higher Education; Individual investor; and Founder fund. The proportion of their fund on our capital structure is 75.3%, 22..8%, 1.9%, consecutively. Our funding strategy consist of building strong partnership on pivotal partners. We identify our key partners are Ministry of Research, Technology, and Higher Education, Centre for Fry Development, Fish Farmers, and company that has the same interest to build sustainable environment. Not only we aim to raise fund, but partnership in another sector to get materials we need in exchange for the technological impact, is our key strategy.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

I-Fish’s main idea lays on delivering affordable intensive fish farming technology that enable fish farmers to produce more yield in each farming season. By combining simple yet advanced technology that is suitable in even remote area, we allow fish farmers to raise their competitiveness, thus increasing the chance to get better life quality. We focused on enforcing technology that will enhance productivity and also raise the water quality of pond to maintain environmental sustainability.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

In developing I-Fish, we are inspired by one inspiring figure, a local fish farmer in Yogyakarta, Indonesia. His name is Mr. Kustamin in Bokesan Village who cultured tilapia and gourami. To culture these types of fish, especially tilapia, they need a well distributed oxygen to the bottom of their ponds to maximize the survival rate of fish from fry to fingerlings and lastly to a ready be in harvested size. As for the current aerating process of their ponds they use traditional “mini waterfall” system. Therefore, for the oxygen to be well distributed, they need large areas of land for them to make the shallow ponds, so the oxygen penetration will reach to the bottom of the pond, and it’s very hard for them to multiply their productions since they have to purchase another area of land for other fish pond, that will be very expensive for them and it will harm the existing environment.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Upon recommendation from others


Join the conversation: