Energy Smart Women / PIJAR (Perempuan Bijak Energi)

improve the socio-economic of women through the use of environmentally friendly technologies

Photo of Zulfikar Thahir
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name


Year founded


Initiative stage

  • Growth (the pilot has already launched and is starting to expand)

Annual budget in 2017 (USD)

  • $10k - $50k

Number of beneficiaries impacted so far

  • 5,000 - 10,000

Organization type

  • Nonprofit, NGO, or citizen sector

Secondary Focus Area

  • Water
  • Rural development

Headquarters location: Country

  • Indonesia

Headquarters location: City

Jl.Petuah Romuh Rayeuk, gank Damai No.9, Tumpuk teugoh, Lhokseuamawe 24311, Aceh, Indonesia

Location(s) of impact

North Aceh in 25 District and Lhokseumawe City 1 District.


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Problem: What problem is this initiative trying to address?

1. Poverty reduction To increase and improve women's socio economic status by helping them to set up technology distribution businesses. 2.Women Empowerment To increase the skills of women by training them to become agent of change or influence in their household and community 3. Raising Awareness To raise awareness in the community about the utilization of renewable energy and its effectiveness in poverty reduction and community development

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Poverty reduction through distribution of simple clean energy technology, economic empowerment through establishment and development of sustainable business initiatives and community change in use of clean energy and through of renewable energy solutions. The PIJAR program is a distribution network of female sales agents who sell clean energy technologies, such as solar lights and biomass cook stoves, to people in marginalized communities in Aceh. The core objectives of the program are to empower women to establish and operate sustainable, income-generating technology distribution businesses, while promoting the benefits of renewable energy solutions within their communities at the same time. Additionally, the program supports the women to establish other viable business ventures in order to improve incomes and livelihoods. There are currently 77 active wonder women in North Aceh, and two established business ventures amongst these women.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

finding on our program follow up survey 2016 Individual level : Moore than 65% (n=77) Member of Pijar (MPable to build or expand their networks, gained additional income, and new experiences by joining Program. 7% Increase in baseline monthly Income from selling technology. And more than 90% member of Pijar able to improve their selling skills and public speaking skills after joining program. House Hold Level: Additional income earned from the business activity spent on the household needs, with highest spending on purchasing food. 78% MP can saving their money every month with an average savings $26/month, 87% of MP can allocated specific amount of money for savings. Most women exercise their own authority to decide on minor household expenses. Community Level : 30% MP have become employers. and 2 business initiatives pursued by 9 MP, Distribution of water filters through network of kindergarten.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

80% Grants by submitting proposals to potential donors, 20% from Consultant services and develop business.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Rumbia is dedicated to supporting and assisting local communities to become economically empowered through renewable energy solutions. We believe that renewable energy must be adopted and embraced in order to secure a prosperous and economically sustainable Aceh. It is the first organization in the Aceh region to focus specifically on introducing and promoting the utilization of renewable energy for economic growth.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Rumbia was formed following growing recognition of the impending energy crisis across the Aceh province and the collective passion to do something about this issue now. The team began working together in 2013 while executing the Wonder Women program in North Aceh, as part of Kopernik’s women’s economic empowerment that distributes clean energy technologies for household use in remote communities. Through the experience of interacting with the Acehnese people on a daily basis through this work, they were motivated to find solutions that would both empower the community economically and protect the environment at a larger scale. we believe that with increased awareness about the importance of renewable energy and the knowledge of how this can stimulate and support economic growth, better outcomes will be established sooner.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Social media


Join the conversation:

Photo of Mouhamadou Moustapha Seck

Congratulations for the interesting initiative. Good luck. My best regards.

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