Enhancement of Youth work capacity in Upper Egypt (secondary and ATS students)

Teaching the ATS students and students escaped from school system some skills to be able to earn money and improve their family income

Photo of Magda
1 3

Written by

I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Technofalah Startup

Year founded


Initiative stage

  • Scaling (the solution has passed the previous stages and is growing its impact on a regional or global scale)

Annual budget in 2017 (USD)

  • Less than $1k

Number of beneficiaries impacted so far

  • 500 - 1,000

Organization type

  • For-profit

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • Egypt

Headquarters location: City

Assiut, 365 Kilometer south to Cairo, the biggest City in Upper Egypt, with 5 Million resident, one of top 5 poor cities

Location(s) of impact

the project was created in Assiut Governor-ate in three Agriculture technical schools and two Community school in two villages



Facebook URL


Problem: What problem is this initiative trying to address?

adding value in the education system of ATS and Community schools, where the students lake soft skills and are not abler to improve their own situation due to poverty and lake of self confidence We tried to help them to build up their own SMS through teaching them some soft skills that enable them to secure their income. On the other hand this technique encourage students to visitthe school and on the case of Community schools, most of the parents shared education of such skills with their kids

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

The rural areas in Upper Egypt are considered as expulsion areas of the population as a result of poverty and high unemployment, as well as the difficulty for women to work in a non-governmental employment or to enter the field of self-employment as a result of customs and traditions in these areas. On the other hand many of students usually begin to escape from school in the secondary school age to work and help their parents to secure their income. The idea of our project focused in encouraging the students to go back to school to learn other skill rather than traditional school subjects. Training the students as well as their families to work together in simple short term small projects which could be enhanced in the future and expand to be sustainable to transform the whole area to work in the form of family business. training items were selected carefully to match the rural environment, the culture of rural areas and the acceptance of products in such areas

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

1- Increasing family income in very poor villages in Upper Egypt through training on producing very simple products as Cheese and Sweets 2- Decrease the high rate of unemployment between this sector through learning of entrepreneur skills as sheep and goat breeding 3- Enhancement of families health care in rural areas through the discussion and workshops which match the main important diseases in such areas as Avian Anfluenza 4- Empower the whole family to work together in a definitive well organized and known product which is not far away from their knowledge or need expensive materials or equipment (milk products, Bakery, sheep, goat and poultry breeding) 5- encourage female students to be engaged to work in small business projects with good impact without the need to work out of their villages and be able to mange their projects from at home 6- To transform families in rural areas into small productive units and to enter the field of self-employment from within their own home

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

We are trying to join partners from NGOs, public or governmental sector. we already joined a cooperation with Misr Alkhyr Association which supported the equipment and material for the community students as these students were mainly under their supervision and the Association was interested in the idea of the Project After getting success in our plan we will be able to introduce the products prepared from these students to the market as a share work between us and this will improve our revenues to invest again in the same cycle The trainers working in the project are members of the initiative therefore we do not pay extra fees for trainers

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

our project is innovative because we as a startup began to work in a project with social impact to solve a reasonable problem for youth in our community and we added a social value for our products as we decided that a part of our revenues will be implemented in development of our society. On the other hand we increased our work capacity by training of these people as their products could be marketed through our initiative which could reflect its benefit on both sides (we and the students)

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

The initiative began through a visit to one of the community schools with a friend to share in asocial event, there we began to hear the story behind the building of such schools. The students appeared very friendly, active and encouraged to learn but their families were the main cause of their failure to continue going to school and learn. Their families usuaaly impose on them to stop going to school to help in family support through any type of primitive work even it is just selling of wipes on the street. We were convinced that the only way to convince their families to keep their children go back to school will happen if we could secure that the children will earn money beside their school visit time and they will learn some very simple business skills that will enable them to have fund support for themselves and their families too.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Upon recommendation from others

1 comment

Join the conversation:

Photo of Najla Almeida

Parabéns Magda pelo projeto, devemos investir nos jovens, a educação e aprendizado é um bem que ninguém nos tira.