Farm to Folk - Complete Agri Value Chain through Technology enabled SmartKisaan Centre
A value chain model for Agri Commodity by using unorganised retailers, technology and brand promotion to link farmer to market.
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Yukti Harvest Pvt Ltd
Growth (the pilot has already launched and is starting to expand)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Secondary Focus Area
Headquarters location: Country
Headquarters location: City
Reg Address: Yukti Harvest Pvt Ltd, Plot No. 50, Swawlabi Nagar, Bhende Layout, Nagpur, Maharashtra – 440022
Location(s) of impact
India: Lucknow, Uttar Pradesh
Problem: What problem is this initiative trying to address?
The agricultural sector is a significant contributor to the global economy, particularly in emerging markets.
• The highly distorted and exploitative product market is the most important factor responsible for the misery of the small farmer
• Farmers typically get as little as 25% of the price that consumers finally pay – Based on research by, Ashok Gulati, a former chairman of the Agricultural Prices Commission – Govt of India
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
Yukti harvest is working on market side approach on building effective value chain for agriculture commodity in India’s urban market while connecting farmer directly.
In fruit & vegetable cultivating village, we are promoting “SmartKisaan” Center, where we are collectively building a group of a farmer for common education, service and data collection related to agriculture practices.
Major fruit & vegetable retailing in India done through an unorganized player. As per As per a study by ICRIER, almost 85% of a consumer in metro prefer to buy F & V from unorganized retailers. India’s unorganized retailer is a huge market with a unique strength to have a direct relationship with consumers.
We are building SmartKisaan app which would be run through our SK Center and by providing accurate information and services to farmers.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
We are presently working with 200+ farmers from last two years and promoted 2 SmartKisaan centres in rural Lucknow. We also launched our Agri brand called "Onion+" and generated more than INR 1 million revenue in last 4 months. Our operations results in reduction agri wastage from 40% to 5-10% which had a positive environmental & ecological impact. Incoming one year, we want to strengthen our prototype with promoting total 6 SmartKisaan Center and having direct impacting on 900+ farmer family. In a long-term, down the line three years, we wish to empower half million marginal farmers, process daily 1000 tones agri produce, having a presence in 15 leading Indian cities and impact 2.5 million population.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
The primary source of income would be selling branded vegetable through retail channels. We have started our operation in Lucknow from last one year and launched our retail vegetable brand called “Onion+” in the month of May 2017. Presently having a daily sale of more than 1 tone vegetable, a retail partnership with 20+ retailers and daily revenue of INR 20,000/- as on date.
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
A unique predictable market channel which connects farmers with the consumer in most efficient way.
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
I come from agriculture family and see it from a very close eye. Being part of a trade of Onion from my village to the big market in Ahmedabad Gujarat, I have seen huge disparities among what consumer pays and what farmers get. Not getting right price result in many financial & social crisis in the entire agri sector. India having more than 500 million people depends on agriculture and Growth in the agriculture sector is two to four times more effective in raising incomes among the poorest compared to other sectors. My personal background and rural development experience convinced me to work on a farm to folk market.
Where did you hear about the Nestlé Creating Shared Value Prize?