Fermented Cereal Beverage To Reduce Malnutrition In Children and Adults
1 in 10 of severely malnourished children lives in Nigeria. We provide affordable nutritious cereal cereal drink while raising family income
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Growth (the pilot has already launched and is starting to expand)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Secondary Focus Area
Headquarters location: Country
Headquarters location: City
Location(s) of impact
Problem: What problem is this initiative trying to address?
According to Children's Investment Fund Foundation, 1 in 10 of severely malnourished children lives in Nigeria, most of whom are from economically compromised families. They therefore cannot afford healthy meals or fortified alternative. These children are at severe risk of disease and despite the best effort of government and other agencies like UNICEF, only 1 in 3 children can be catered for. There is therefore need for urgent local private firms to come up with cheap alternative to complement the effor.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
Kunu is a traditional beverage drink from Nigeria, it is highly nutritious with the basic daily nutritional requirement of humans but it has low shelf life (24hours) and is produced and packaged under unhygienic condition. We developed the drink tohave a shelf life of 14 days. Most families of malnourished children also live below the poverty margin, therefore we developed a marketing system in which these women own a branded kiosk of the company, they manage the kiosk for a period of 2 years during which are paid monthly and they can Sell complementary goods. After the two years, they now own the kiosk. This help achieve two goals, reducing malnutrition and increasing family income through empowering women
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
The company presently operates in Ibadan, Oyo state in Nigeria which has the highest incidence ofnmalnutritiin in southwest Nigeria, we daily provide affordable healthy and nutritious drink to over 200 children and adult daily and we have directly provided employment for 3 people directly while indirectly providing employment for more than 5 individuals
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
The company started operation with individuals saving and gift but has continued it's growth the ploughing back it's earned income. We hope to obtain grant than can be used to further expand the operation of the company and open to private investors. The company's annual budget presently is 30% individual donations and 70% earned income
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
We offer natural cereal beverage with no preservative, it is Korea nutritionally balanced than what is offered by most competitors who offered fruit drink high in energy alone. We also ensure that low income familiesbenefit and are empowered through the system. Millet the major ingredient used in the production of kunu is produced massively in Nigeria whereby farmers are not able to make much use of the product, we empower them by providing ready made market and providing them more income
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
While working in an investment bank, I was transferred to a branch in the middle of a market, there I often step out to buy June, there I discovered that most kung sold are either spoilt at point of purchase or are in hygienic condition, this is the same drink that thousands of young children and adult depend on as their source of nutrition. This reminded me of my childhood where children suffer from malnutrition and consume local beverages packed in hygienic condition which often lead to disease. I resigned my appointment and decided to improve the condition of the drink and give people access to hight quality local beverage at affordable cost which also empowering them.
Where did you hear about the Nestlé Creating Shared Value Prize?