Transforming Villager into Entrepreneur

Photo of Taufik Hidayat
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name


Year founded


Initiative stage

  • Established (the solution has passed the previous stages and demonstrated success)

Annual budget in 2017 (USD)

  • $10k - $50k

Number of beneficiaries impacted so far

  • 10,000 - 50,000

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development
  • Nutrition

Headquarters location: Country

  • Indonesia

Headquarters location: City

INDONESIA : Jl. Genteng No 435 Cilawu-Garut City, West Java-Indonesia 44181

Location(s) of impact

INDONESIA : Garut City


Facebook URL


Twitter URL


Problem: What problem is this initiative trying to address?

The thriving of Genteng Village is imbalance with the villager condition which mostly life below poverty line (3 USD Daily income). The remote area and bad access makes the transportation cost getting high and make the crops unable to enter the market in the cities. This condition was exploited by middlemen and shark lenders to take advantage by monopolizing product price in the district and choking the farmer with high interest loan. This condition also happen to more than 15 neighbor villages of Genteng Village

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Close and friendly business space for local poor farmer -Private Assets (Non-Government Support), community-supportive social enterprise -Marginalized local-poor farmer as focus. -Generating job opportunities for youth (porter, parking staff, management staff, security staff, motorcycle taxi driver, etc) -The cheapest and Easiest Rent payment systems (<100 USD Annual Rent fee/boot, or 20 Cent daily rent fee) -Produce compost utilizing market organic waste. The sustainable farmer business circle by holding sustainable trainings and development program -Provide a free series of training to farmers -Forming local farmer and ranchers associations -Held regular monthly meetings Accelerating the farmer future financial growth by setting out self-micro financing initiative -Raising the farmer saving awareness through the compulsory daily saving program. -Providing soft loans with coaching system in disconnecting from shark lenders. -Providing Business counseling program

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

- More than 360 poor Farmers are empowered and can be a self-seller of their farming product to have better income from selling their product in a better price. - Over 367 boots and kiosk we provide are fully –rented by the farmer. - Assisting more than 744 local poor households become into small-scale agriculture producers to supply the small-scales the market product demands. - Help more than 75 young easily get jobs such as porter, management staff, parking staff, compost staff, motorcycle taxi drivers, etc in our farmers market. - Raising saving awareness on the farmer and alleviating the middleman-shark lender issue on agriculture. - Has a more sustainable farming community - Simplify 104,000 residents in Cilawu sub-district to buy or sell their agricultural and local products (reducing the transportation cost) - Stimulating more than 145 new local home-made industries (crackers, shirt,etc) which the product sold in the market. - More local Youth Entrepreneur

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

As of 7 years our enterprise has been running, Genteng market run by self-earn from the beneficiaries. Our social enterprise revenue comes from two sources of main income (Annual Rent fee and daily levy) to finance the enterprise operational expense, run the annual property development, and the farmer development program. All the income covers all the expense and generate revenue for the enterprise expand. All the income, expense, and financial related things are written off on the enterprise annual financial statement to measure our financial sustainability. The percentage of the enterprise budget is as follows: 1. Individual donations or gifts - 2. Grants 5% 3. Corporate contributions - 4. Earned income 95% 5. Other -

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Self-Micro Financing Initiatives is our differ values aim to enhance business capacity on the farmer. The objectives of the initiatives as follow; Provide an easiest and cheapest boot rent payment system by daily rent payment system, increasing saving awareness on the farmer by compulsory daily saving program, provide business counseling program as assistance for the farmer on scaling their business. We run the program by having a special department on our enterprise to run the initiatives.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

More than 25.000 villagers from 15 border villages are work as farmer. A lot of local agriculture potencies produced by those villages which are mostly end sold to middleman with unequal price. Most of locals are hampered to bring their small capacity of agriculture to the cities caused by lack of transportation and bad access which make transportation cost is getting so expensive. In the 2010, our local youth community came up with an idea How about optimizing Agriculture potencies of local farmer by providing boot space for poor farmer to sell their product in Genteng Village? It can help the farmer can sell their crops directly to local villager in Genteng Village. In the other hand, local-end customer haven’t to either spend more for transportation for buying their need or have to spend more time to go to the cities.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Social media

1 comment

Join the conversation:

Photo of Pamela West

A wonderful initiative! Keep up the good work! I'm a bit curious, though, about the "compulsory saving". What's the farmers reaction to that? And is it a group saving so the farmers save for a shared goal, or do they save individually so they can use their own money as they wish when needed?