Green Journey: Creating Beneficial Shared Value in Rural and Urban Communities.
Green Journey provides a suitable nutritional option for humans, livestock and the soil. It also improves environmental and water quality
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Moringa Oleifera Farms and Industries Limited
Growth (the pilot has already launched and is starting to expand)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Headquarters location: Country
Headquarters location: City
Location(s) of impact
Ghana: Accra, Fise, Nokoyedzen, Donkorkrom, Aveyime, Ave-Dapka, Kumasi, Ejura, Tepa, Ntotroso, Walewale, Tolon;
Nigeria: Aba, Umuahia.
Problem: What problem is this initiative trying to address?
Malnutrition and obesity is rife in Ghana and the world in general as a result of consumption of nutrient deficient diets lacking in micronutrients like iron, zinc, Vitamin A, iodine and antioxidants. Unsustainable agricultural practices, excessive use of chemical inputs and less of suitable natural agrochemicals are unfriendly to the environment resulting in alarming soil fertility loss which militate against efforts to improve food security and availability of nutritious food necessary for optimal health.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
We develop, produce and market Moringa Oleifera nutritional supplements and fortified foods to fight malnutrition and ensure intake of balanced diets for optimal growth. With our innovative hybrid value-added chain that involves entire communities in all aspects, we create and share value. Moringa which constitutes the main base of our products is nutrient rich and combats malnutrition cheaply and effectively in a short time. We back this with a strong campaign to get people enlightened to choose this appropriate and cheap solution. Moringa helps also in fertilizing soils, giving balanced food chains and many skin care solutions. Kofi Koi Agricultural Co-operative Society, a predominately women group, was assisted with moringa leaf foliar sprays and improved vegetable seedlings in addition to an improvised drip irrigation system. Yields as high as four times the normal were recorded by them resulting in greater income. A vibrant livestock sector has been established for Muyo Farms.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
With no commercial Moringa plantations in Ghana by 2007, we helped establish over 10,000 acres of Moringa growing belts. Through our free Agricultural consultancy, 20,000 vegetable farmers have been reached directly and 100,000 farmers indirectly who started using moringa leaf extract resulting in increased incomes over 300%. In 2008, 200,000 Early Adopters of the Moringa leaf powder were recorded. 10MT of Moringa Leaf Powder or 200,000 units of 50g were distributed free in 2008 and 2009. Remarkable testimonials and acceptance is resulting in market orders. With our moringa fortified cocoa products, some companies willing to add our moringa powder to their chocolate products and sweets are negotiating the first major order on business to business (B2B) level locally with negotiations for export orders to Europe being handled. We are also undertaking organic certification process for the various farms and industries to enable us start operations fully on commercial basis.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
Our revenue fishbone has a cash flow based on incomes from the sale of moringa food supplements and fortified foods through community and faith based organizations, who act as wholesalers, distributors and retailers, business to business (local and foreign nutritional firms) and institutional clients like the Ministry of Health, WHO and the World Food Program. The contribution from the wholesalers/distributors and retailers constitute more than 80-95% of revenue initially but the other processes will take up to 50-60% of projected incomes later. MOFIL is initially supported by a combination of grants (18%), equity (37%) and loans (45%) which will give way fully to earned revenue from our operations and an expanded equity base in the next two to five years.
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
Our innovation is in our system, operations and products. Our hybrid value-added chain involving entire communities in production, marketing and usage of the moringa nutritional supplements and products bring immense benefits to all backed by a free agricultural consultancy. Moringa, the main base of our products, is power packed with essential bio-available nutrients for complete upkeep of the body than many products in the market with the environment and the soil equally benefiting.
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
Malnutrition is a big problem to the developing world and to help solve this, Christian Volunteer Service International (CVSI) joined the campaign by various NGOs to undertake moringa tree planting and usage programs in Ghana from 2004 to 2007. After an intensive research and backed by success stories of moringa usage in many countries, we decided to go into the commercial production of moringa products after weighing the advantage in terms of ease of planting, yield and production in addition to other benefits to the body and the environment. In 2007, we entered a business plan for Moringa Oleifera Farms and Industries Limited (MOFIL) under the Technoserve/Google Believe-Begin-Become Ghana National Business Plan Competition and were among the ten finalists. We registered the social enterprise in January 2008 with the Green Journey program to assist in rural agricultural development6717
Where did you hear about the Nestlé Creating Shared Value Prize?